How to track Affiliate Sales in TikTok Ads
Unleash The Power Of TikTok Affiliate Marketing
Unleash the power of TikTok Ads affiliate marketing through integrated tracking. Optimize your bidding, ad groups, videos, and audiences confidently and precisely.
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How Does The TikTok Ads Affiliate Sales Integration Work?
Our system makes it easy to integrate your affiliate conversion data in your TikTok Pixel and campaigns via Conversion API (s2s). Simply add your affiliate network accounts and your website to our system, and we will do the rest!
To integrate your affiliate sales in your TikTok Ads accounts, we track your sessions, clicks, and sales and match them. The attribution is done automatically, and once it’s done, our system will know what exactly it needs to import into your TikTok Ads account to fully attribute the conversion data to your TikTok Ads campaigns, ad groups, and ads.
The tracking of your data is split into two essential steps:
Traffic Data Tracking
Your traffic data is tracked by our JavaScript snippet, WordPress plugin, or API connection. Those will also make the necessary adjustments to your affiliate links.
Sales Data Tracking
Your sales data is tracked using the affiliate networks’ API endpoints. We will frequently fetch the sales data by accessing the networks with your API credentials.
How To Track Affiliate Sale Conversions In TikTok Ads
In order to fully install our TikTok Ads Affiliate Sales Integration feature, you need to follow 4 steps.
- Create a wecantrack account
- Connect your affiliate network account(s)
- Connect your website(s)
- Activate the TikTok Ads Integration feature
For all steps we have detailed step by step guides on our Installation Guide page that will lead you through the process. Here is a video guiding you through all the steps:
The Outcome: TikTok Ads With Conversion Data Integrated
By integrating affiliate sales in TikTok Ads, you are finally able to see the monetary performance of your campaigns, ad groups, and video ads.
These insights will help you find out what performs well and what you need to improve or pause. For example, you could notice that a certain video ad has a high CTR and generates a lot of clicks but no sales, while another ad has a very low CTR but a high conversion rate.
You can easily stop the one draining your budget and focus on the one generating revenue.
Conversion As Your Campaign Objective
Now that your conversion data has been integrated into your TikTok ads, you can select the Conversion objective when creating your campaigns.
That will open the door for TikTok Ads AI to optimize your ads performance based on your actual revenue and conversion data.
Affiliate Conversions As Optimisation Events
You can now select the ‘Complete Payment’ event, containing your affiliate conversion data, as an optimization event to get the most out of your TikTok campaigns.
TikTok will automatically optimize your campaigns based on actual conversion data instead of impressions and clicks.
Campaign Budget Optimisation
Campaign budget optimization uses your campaign budget to automatically find the best opportunities to achieve results for each ad group.
Your campaign budget will be allocated in real-time to achieve the best possible results.
Now, with the conversion data in your campaigns, this will take into consideration your actual sales performance to provide your campaigns and ad groups with the most optimal budget allocation.
TikTok Ads Campaigns Dashboard With Conversion Data:
Benefits Of Tracking Affiliate Sales In TikTok Ads
Decrease Unnecessary Costs & Increase ROAS
By integrating affiliate sales in TikTok Ads, you are finally able to see the monetary performance of your campaigns, ad groups, and ads. This will help you properly adjust your campaigns to eliminate cost drivers that kill your profits since the columns Conversion and Total Complete Payment Value will be filled in with your conversion data.
A/B Test Campaigns Based On Conversions
This means you can set up A/B tests to find out which ads and audiences perform well and which don’t. Based on the findings, you can allocate your budget to the pieces that actually convert and are profitable.
Fine-Tune Your Audiences
Additionally, since your conversion data will be registered within your TikTok Ads Pixel, you can set up audiences that include or exclude converters. A very helpful audience that is often likely to perform well includes the visitors who clicked on an affiliate link and excludes the visitors who have already generated a conversion.
This way, you will show your ads to users interested in what you promoted but didn’t buy for whatever reason. Getting them to engage with your content again can be very effective since you know that those users are definitely interested in what you are offering.
Additional Info On TikTok For Affiliate Marketing
TikTok has become exceptionally popular recently, particularly with the younger Millennials and Generation Z. They quickly became the most popular app in 2019 and 2020. It was only launched in 2017 but was downloaded 693 million times in 2019 and 850 million times in 2020. The TikTok app has been downloaded over 2.6 billion times worldwide and has an impressive 1 billion monthly active users on the app with an average time of 50 minutes per day.
Let’s understand TikTok Ads, how they work, how to promote affiliate products via TikTok ads, and why you should consider affiliate marketing on TikTok.
Why You Should Be Using TikTok For Affiliate Marketing?
Most affiliate marketers spend hundreds or even thousands per day on Google Ads, Facebook Ads, and other social networks to promote their products. The best part about TikTok ads is that they cost very little! You can start by paying as low as $5 per day and test one of the biggest platforms for affiliate marketing with TikTok ads.
One of the key points why you should try TikTok affiliate marketing is due to our wecantrack and TikTok integration. With our system, you can track and push your affiliate sales and conversion data into your TikTok Ads manager. We even have an option for direct linking campaigns with TikTok, and you don’t need to have your own website or landing page to try this out.
This is a very good opportunity for marketers who are looking to extend their business and try TikTok ads affiliate marketing, with the chance to make big returns on their investments. TikTok ads can help you get the attention of many people you cannot reach through other types of social video ads. After all, sharing content or news with your friends is easier in videos than plain text!
TikTok Affiliate Ads: 3 Important Things To Consider
There are a few important factors to consider before promoting affiliate products in TikTok. While the platform has an impressive number of users and time spent on the app, there are other things to consider before successfully running your campaigns. Here are our top 3 things to consider when running TikTok ads for affiliate marketing:
- TikTok is an app for millennials and Gen-Z-ers, meaning that most active users are between 16 and 24. That is the main topic to consider: your audience demographics. You must carefully analyze if your affiliate offer is targeted at this audience and if it will convert. For example, it’s not worth spending time promoting insurance or health products for seniors on this platform.
- Another important aspect is that TikTok’s algorithms and tracking recommend videos based on location and behavioral patterns. At the same time, targeting audiences based on their interests is very easy.
- Last but not least, video ads are “the” preferred type of content for successful campaigns in TikTok Ads and are actually the only ones you can use. According to 88% of marketers, video marketing provides them with positive ROI and is an important part of their marketing strategy.
What Type of Affiliate Ads Can I Create With TikTok?
You can choose from 5 major types of ads on TikTok for your business platform. We will list all of them below, along with their unique characteristics, placements, and purposes.
- In-feed videos are, in a way, another form of native advertisement. For each 5/6 TikTok video, the user scrolls through an ad that seemingly fits the general feed. They are easily scrollable and not that intrusive to the user experience. We recommend this type of ad for affiliate marketing with TikTok.
- Brand takeover is a type of ad that’s presented as a full-screen ad, it’s mostly presented when the user opens the app again and it’s sure to get the user attention as they are required to watch it. Unlike the rest of the ads it can be a simple image or an animated gif as well as a video.
- TopView is a combination between the brand takeover and the in-feed video ads. These ads open as soon as the app is launched but they integrate easily with the users’ feed. Unlike in-feed videos, this type of ad take the whole screen.
- Branded lenses and effects are another way to promote your affiliate product. Bigger brands invest in developing custom brand-related lenses and effects that users can use to create their own branded content. This type of ad is not recommended for affiliates.
- Hashtag challenge ads are the type where the brand needs to create a video with a distinct element (e.g., dance or audio), tag it with a branded hashtag, pay to sponsor that and people will create variations of the original. This is another type of ad more recommended for brand awareness and not for affiliate marketers.
Examples Of TikTok Ad Formats
