The C&A affiliate program reports your affiliate sales in its own dashboard, cut off from your website analytics and your ad platforms. So you cannot see which content or campaign drove each affiliate sale, and you cannot optimize paid traffic on real affiliate revenue.
That is exactly what wecantrack is built for. It automatically pulls your C&A affiliate conversions, attributes every affiliate sale back to the exact click, traffic source, campaign and piece of content with SubID tracking, and pushes that CPS commission revenue server-side into Google Analytics, Google Ads, Microsoft Ads and Meta.
So you can bid on real affiliate revenue instead of clicks, build custom audiences from real buyers, and put budget behind the affiliate content that sells, all in one dashboard next to your other affiliate programs.
Your C&A affiliate transactions and commissions in wecantrack
Connecting takes a couple of minutes, and from then on wecantrack imports and attributes your C&A affiliate sales automatically. The C&A affiliate program connects by API, so there is no postback to place and no file to upload:
Your public key, private key and publisher ID come from your C&A affiliate program on the Lead Alliance platform. Find more details on how to set up your wecantrack account in our installation guide.
Creating your C&A connection in wecantrack
Once your C&A affiliate sales are flowing into wecantrack, you can send them to Google Ads and Meta as conversions, so smart bidding optimizes for affiliate commissions instead of clicks, and build custom audiences from real buyers. You see exactly which keywords, campaigns and pages drive affiliate revenue, instead of guessing.
That is the difference between burning paid budget and scaling profitably. If you also run the MediaMarkt or Otto affiliate program, wecantrack tracks those affiliate sales in the same dashboard.
See how it works in Google Analytics, Google Ads, Microsoft Ads and Facebook.
wecantrack is built for affiliate publishers who want their C&A affiliate sales in the tools they actually optimize with. It is a fit if you are:
C&A is one of Europe's leading family-fashion retailers, selling womenswear, menswear and kidswear online and in stores across Europe, and a popular advertiser among fashion affiliate publishers.
Grow your affiliate income with affiliate conversion tracking in tools like Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and more.
