Epic Partners Postback Integration

Epic Partners’ iGaming casino commissions flow into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Epic Partners conversions in:

See which content sells Epic Partners

The Epic Partners affiliate program reports your conversions in its MyAffiliates dashboard, cut off from your website analytics and your ad platforms. So you cannot see which content or campaign drove each conversion, and you cannot optimize paid traffic on real affiliate revenue.

That is exactly what wecantrack is built for. It automatically pulls your Epic Partners conversions, attributes every one back to the exact click, traffic source, campaign and piece of content with SubID tracking, and pushes that revenue server-side into Google Analytics, Google Ads, Microsoft Ads and Meta.

So you can bid on real affiliate revenue instead of clicks, build custom audiences from real buyers, and put budget behind the content that converts, all in one dashboard next to your other affiliate programs.

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wecantrack attributes your Epic Partners conversions and pushes them to Google Analytics, Google Ads, Microsoft Ads and Meta

How wecantrack attributes your Epic Partners conversions and pushes them to Google Analytics, Google Ads, Microsoft Ads and Meta

How to connect Epic Partners to wecantrack

Epic Partners connects to wecantrack by postback (server-to-server), so there is no API key to paste and no file to upload. It takes a couple of minutes:

  1. Create your wecantrack account.
  2. Go to Data Sources > Affiliate Networks > Epic Partners, click + Add New Account.
  3. Click Create Postback URL.
  4. Add the postback URL in your Epic Partners affiliate account, and your conversions start flowing in.

You add the postback URL in your Epic Partners affiliate account. Find more details on how to set up your wecantrack account in our installation guide.

Epic Partners postback connector in wecantrack

Creating your Epic Partners connection in wecantrack

Turn Epic Partners conversions into better campaigns

Once your Epic Partners conversions are flowing into wecantrack, you can send them to Google Ads and Meta as conversions, so smart bidding optimizes for real affiliate revenue instead of clicks, and build custom audiences from real buyers. You see exactly which keywords, campaigns and pages drive conversions, instead of guessing.

If you also run the LeoVegas or Lottoland affiliate programs, wecantrack tracks them in the same dashboard.

See how it works in Google Analytics, Google Ads, Microsoft Ads and Facebook.

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Who is the Epic Partners integration for

wecantrack is built for affiliate publishers who want their Epic Partners conversions in the tools they actually optimize with. It is a fit if you are:

  • A casino or sportsbook review and comparison site.
  • An iGaming content publisher or streamer.
  • A media buyer running paid traffic to casino offers.
  • An affiliate consolidating iGaming programs who wants conversions in Google Ads, Microsoft Ads and Meta.

Epic Partners at a glance

Epic Partners logo

Epic Partners is an iGaming affiliate program promoting its own online casino brands on RevShare, CPA and hybrid commission models.

  • Promotes the Frank & Fred, Klirr and Pop Casino brands.
  • RevShare, CPA and hybrid commission deals; targets Sweden, Norway, Finland and Brazil.
  • Runs on the MyAffiliates platform.
  • Connects to wecantrack by postback.
  • Conversion data reads into Google Analytics, Google Ads, Microsoft Ads and Meta with SubID attribution.

Frequently asked questions

What does wecantrack do for the Epic Partners program?

wecantrack automatically imports your Epic Partners conversions, attributes each one to the click, campaign and content that drove it, and pushes that revenue into Google Analytics, Google Ads, Microsoft Ads and Meta so you can optimize on it.

How does wecantrack connect to Epic Partners?

By postback. You create a postback URL in the connector and add it to your Epic Partners account.

How do I track Epic Partners conversions in Google Analytics?

Connect your Epic Partners account to wecantrack, connect your website, and wecantrack attributes each conversion to the click that earned it, then imports it into Google Analytics.

Can I optimize Google Ads and Meta on Epic Partners revenue?

Yes. wecantrack pushes your Epic Partners conversions into Google Ads, Microsoft Ads and Meta server-side, so smart bidding and audiences work off real revenue.

Advertisers within Epic Partners that we know of:

✓Frank & Fred Casino
✓Klirr Casino
✓Pop Casino

How to import Epic Partners conversions in Google Analytics?

Once you fully connected your Epic Partners accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Epic Partners conversions in Google Ads?

You can choose from different methods to integrate your Epic Partners conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Epic Partners conversions in Microsoft Ads?

Once you have connected your Epic Partners accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Epic Partners conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Epic Partners Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Epic Partners affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Epic Partners account and your website to our system and we will do the rest!