Fortifi Postback Integration

Fortifi’s merchant-run affiliate program commissions flow into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.
Fortifi logo

All your Fortifi conversions in:

See your Fortifi conversions next to every program

The Fortifi affiliate program reports your affiliate sales in its own dashboard, cut off from your website analytics and your ad platforms. So you cannot see which content or campaign drove each affiliate sale, and you cannot optimize paid traffic on real affiliate revenue.

That is exactly what wecantrack is built for. It automatically pulls your Fortifi affiliate conversions, attributes every sale back to the exact click, traffic source, campaign and piece of content with SubID tracking, and pushes that revenue server-side into Google Analytics, Google Ads, Microsoft Ads and Meta.

So you can bid on real affiliate revenue instead of clicks, build custom audiences from real buyers, and put budget behind the content that sells, all in one dashboard next to your other affiliate programs.

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wecantrack attributes your Fortifi conversions and pushes them to Google Analytics, Google Ads, Microsoft Ads and Meta

How wecantrack attributes your Fortifi conversions and pushes them to Google Analytics, Google Ads, Microsoft Ads and Meta

How to connect Fortifi to wecantrack

Connecting takes a couple of minutes, and from then on wecantrack imports and attributes your Fortifi affiliate sales automatically. Fortifi connects by postback (server-to-server), so there is no API key to paste and no file to upload:

  1. Create your wecantrack account.
  2. Go to Data Sources > Affiliate Networks > Fortifi, click + Add New Account.
  3. Click Create Postback URL.
  4. Add the postback URL in your Fortifi publisher control panel, and your affiliate conversions start flowing in.

You add the postback URL in the Fortifi affiliate dashboard for the program you promote. Find more details on how to set up your wecantrack account in our installation guide.

Fortifi postback connector in wecantrack

Creating your Fortifi connection in wecantrack

Optimize on real Fortifi revenue

Once your Fortifi affiliate sales are flowing into wecantrack, you can send them to Google Ads and Meta as conversions, so smart bidding optimizes for affiliate commissions instead of clicks, and build custom audiences from real buyers. You see exactly which keywords, campaigns and pages drive affiliate revenue, instead of guessing.

That is the difference between burning paid budget and scaling profitably. If you also run affiliate programs on other networks, wecantrack tracks those affiliate sales in the same dashboard.

See how it works in Google Analytics, Google Ads, Microsoft Ads and Facebook.

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Who is the Fortifi integration for

wecantrack is built for affiliate publishers who want their Fortifi affiliate sales in the tools they actually optimize with. It is a fit if you are:

  • An affiliate promoting a merchant whose affiliate program runs on Fortifi.
  • A performance marketer using a Fortifi affiliate dashboard to track affiliate commissions.
  • A content or review publisher who needs per-source attribution on every affiliate conversion.
  • A media buyer who wants affiliate sales in Google Analytics and their ad platforms.

Fortifi at a glance

Fortifi logo

Fortifi is an all-in-one business platform whose marketing module includes in-house affiliate management software that merchants use to run their own affiliate programs.

  • Merchants run their own affiliate program without third-party network fees.
  • Affiliate publishers get trackable links, custom SubIDs, pixels and postbacks.
  • Commission rates and affiliate payouts are set per merchant inside the platform.
  • Connects to wecantrack by postback.
  • Affiliate conversion data reads into Google Analytics, Google Ads, Microsoft Ads and Meta with SubID attribution.

Frequently asked questions

What does wecantrack do for the Fortifi affiliate program?

wecantrack automatically imports your Fortifi affiliate conversions, attributes each affiliate sale to the click, campaign and content that drove it, and pushes that revenue into Google Analytics, Google Ads, Microsoft Ads and Meta so you can optimize on it.

What is Fortifi?

Fortifi is a business platform with in-house affiliate management software that merchants use to run their own affiliate programs, with a publisher control panel where affiliate publishers track their affiliate sales and commissions.

How do I track Fortifi affiliate conversions in Google Analytics?

Connect Fortifi to wecantrack by postback, connect your website, and wecantrack attributes each affiliate sale to the click that earned it, then imports it into Google Analytics.

How does wecantrack connect to Fortifi?

By postback. You create a postback URL in the connector and add it to your Fortifi publisher dashboard, and your affiliate conversions flow into wecantrack automatically.

Can I see Fortifi affiliate conversions in Google Ads and Meta?

Yes. Once your Fortifi affiliate sales are in wecantrack, you can push those affiliate conversions into Google Ads, Microsoft Ads and Meta and optimize bidding on real affiliate revenue.

Other affiliate platforms we track

✓Affilae
✓FirstPromoter
✓LeadDyno
✓PartnerStack
✓Refersion
✓Tapfiliate