The online dating world is competitive, so it can be hard to build a business as an affiliate website. When the competition is fierce, the right insights and data can make the difference between victory and failure.
Datingsitekeuze.nl was struggling to find the right way to track conversions from start to finish. This made it challenging to outline the most effective and cost-efficient advertising journey.
Discover how wecantrack helped solve this issue and paved the way for Datingsitekeuze.nl’s success in the online dating niche!
How wecantrack Helped Datingsitekeuze.nl
About Datingsitekeuze.nl
The global revenue of dating apps has almost doubled over the last five years, from 1.69 billion dollars to over 3 billion.
This is just to say that the online dating market is booming. At the same time, it can mean that people can’t see the wood for the trees and have difficulty finding the right platform.
Datingsitekeuze.nl is a comparison platform that helps visitors find the right dating site or app.
The website features reviews of the different platforms, top lists, and dating guides. These are focussed on different target audiences, like:
- Dating for people over 50
- Educated singles
Furthermore, they used dynamic search ads to explore other possibly interesting advertising options.
Biggest Challenge
Datingsitekeuze.nl targets people who are searching for transactional keywords. Its goal is to convert those people into leads or customers with its affiliate partners.
The biggest challenge they were facing was that they wanted to be able to track visitors and conversions from start to finish.
In other words, from that first click on one of their ads until the final conversion with one of their affiliate partners. Especially in a market like online dating, knowing the ROAS of every penny spent is crucial.
These wecantrack Features Helped Them Face Their Challenges
To accomplish their goal of getting a better insight into their top-performing ad campaigns, Datingsitekeuze.nl used the following wecantrack features:
- Attribution dashboard
- Google Analytics Integration
- Google Ads Integration
- Data Studio Integration
- Transaction API
It was the specificity of tracking and attribution that made the biggest difference for Datingsitekeuze.nl.
What Did It Mean For The Success Of Their Business?
Datingsitekeuze.nl allowed their ads and campaigns to run for three months. This led to:
- More than 220.000 impressions
- Over 8.000 clicks
- With three different campaigns
The biggest success was finding new and relevant customers for the right landing pages, with just above break-even ad spending. This allowed for more impressions and a broader awareness of Datingsitekeuze.nl, which wouldn’t have been possible without the tracking and attribution features of wecantrack.
The One Lesson Datingsitekeuze.nl Wants To Leave You With
Before we conclude this case study, we’d like to leave you with the biggest lesson that Datingsitekeuze.nl has learned from using wecantrack:
Key Highlights From Our Case Study
The right insights make a difference in the online dating market. Finding the right specific keywords can drive the most revenue. Remember to look for new and targeted traffic for relevant and profitable landing pages. This will lead to broader awareness nationally.
The interplay of different features made the biggest impact on Datingsitekeuze.nl.
Interested in discovering how wecantrack can help YOUR business get better insights, optimize performance and grow? Check out the features of our tool, or feel free to reach out to us!
