Pay per click affiliate programs have always had a huge attraction to affiliate marketers.
But how do you find the right program to promote?
While there are many pay per click affiliate programs that let you monetize just about any piece of content, the most lucrative programs are usually the ones that cater to one specific topic.
Which is why we organised this PPC affiliate program roundup by topic. Starting with general platforms that can help any website monetize their traffic. After that, we’ll cover some of the most lucrative and popular affiliate niches.
Table of contents:
- What is pay per click?
- 16 great pay per click affiliate programs
What is pay per click?
Pay per click affiliate programs are a model of internet marketing where the advertiser pays a certain fee each time an advertisement is clicked. A publisher promotes these ads on their own website, thus earning revenue from their visitors and promoting additional website visits for the advertiser.
One of the best known examples is Google’s AdSense program. In this article, you’ll find a range of other pay per click affiliate programs that can help you boost the revenue of your website(s).
Alternatives to pay per click
While pay per click affiliate programs base their commissions on the number of clicks that you receive on your displayed ads, these approaches focus on different metric:
- Pay per impression programs pay a revenue based on the number of impressions (views) an ad on your website has accumulated. These types of ads can usually be found on highly specific niche websites.
- Pay per lead programs pay a set commission for every new lead that is referred to them by the affiliate marketer’s platform. This is common in service oriented businesses, where products can’t be bought online but someone that fills out a form to get a quote or advice is valuable to the company.
- Pay per sale is where the advertiser pays a fee for every sale that is realized via the ads that were placed on the affiliate marketer’s website(s). A popular form of this is rev-share, where the publisher earns a share of the revenue that their ads have generated for the advertiser. This could be a one time fee, or recurring fees for subscription products.
- Pay per call refers to programs in which the paid fee is determined by the number of telephone calls to the advertiser, made by ad viewers.
- Pay per install, finally, is an affiliate campaign type that is very popular amongst mobile applications, where the revenue is based on the number of downloads or installations of the app a publisher has realised for the advertiser.
Pay per click affiliate programs are the most generic of these programs. All you need is for someone to click on one of the ads on your platform to earn a commission. And while the commissions are lower than those offered for leads, actions and sales, it can be a very lucrative addition to the monetization of most websites.
Below you can find a list of pay per click affiliate programs you should definitely check out.
Pay per click programs for all topic websites
These programs are suitable for (almost) any type of website, because they offer a broad range of topics and products to promote.
1. Google AdSense (and YouTube AdSense)
There was a time when AdSense was the go to place to start earning an income from your website visitors. Nowadays there are many alternatives and AdSense has become notorious for the difficulty of getting approved.
They are still lord and master where it comes to monetizing YouTube video content, however. When you’re making video content and sharing it on YouTube, YouTube AdSense is a great way of adding to your income.
Great for: basically every website, because of the big range of products and topics. For most topics, there are more lucrative programs out there. A must-have for people that are making video content.
Ezoic is a powerful tool that focuses on optimizing ads on your website, using machine learning. Although they don’t offer their own ppc affiliate program, Ezoic can help you to boost the revenue you are seeing from, for example, your AdSense banners.
Great for: basically every website that wants to increase competition among advertisers on different ad exchanges to increase revenues per visitor.
Adsterra claims approval in under 10 minutes and a network of over 12,000 advertisers. Which means that there is something interesting to promote for almost any website, and you can start browsing and promoting their advertisers very quickly after signing up.
“Selling the traffic from your website, application, Facebook page or other traffic source”, is what they call it. Which is exactly what PPC affiliate marketing programs stand for.
Great for: websites (or other platforms) that are just looking for an easy way to earn revenue from their traffic.
In this list of easy to implement and broadly oriented PPC programs, Infolinks can’t be neglected. Just as the other programs in this list, they offer an easy and comprehensible way to earn more money from your existing web traffic.
Great for: websites looking for a convenient way to earn revenue from their traffic.
Mediavine is a CPM network that pays for every impression which can help you boost the monetization of your websites traffic. Be warned though: they are pretty selective on which publishers they allow in their network. For example: you need at least 50,000 unique visitors a month to qualify.
Try and see this as a good thing, though. When you get accepted as a Mediavine publisher, this is a vote of quality for the project you’re working on and you can be sure it’s going to help you boost your income.
Great for: high traffic websites that are looking to take the next step in their monetization.
Did you get accepted to the Mediavine network and are you looking for the next challenge? To be eligible for the AdThrive PPC program, you need to have at least 100,000 visitors a month.
Furthermore, they also check whether your website really is a good fit with their advertisers. All to ensure a good and lasting relationship between AdThrive, publisher and advertiser.
Great for: high end websites that are looking for a long lasting and qualitative PPC relationship.
Yet another platform to check out if you’re looking for a pay per click monetization of your traffic, is Clickadu. They offer multiple ad formats, so you can always find something that suits the style and form of your website or blog.
Great for: websites looking for a convenient way to earn revenue from their traffic.
We complete this list of broad-topic PPC programs with one that does things a little bit differently. Whereas most platforms focus on displaying ads on your site and paying for each click, native ads network Outbrain allows publishers to directly purchase ad space from the publishers in their network.
So while they are not offering pay per click affiliate incomes in the general meaning of the term, they make for a very interesting addition to the market. Be sure to check them out in your own search for the best program for you!
Great for: webmasters that are looking for an alternative approach to CPC monetization.
Where Google AdSense focusses – obviously – on ads from the Google advertiser network, Media.net also pulls ads from the Yahoo and Bing Network. These ads can co-exist with the ads generated by Google AdSense. Media.net is therefore a great pay per click affiliate program to boost your earnings.
Great for: every website.
Pay per click programs for travel websites
A travel comparison platform that pays you for each visitor you send to their platform, CheapFlights is very interesting for everyone with travel-oriented traffic. Depending on whether they’re using a mobile or desktop device, you get a different commission.
Great for: of course websites focussing on travel would make an excellent fit for promoting this program, but since traveling is of interest to almost anyone, most websites could earn a nice income by promoting Cheapflights.
Many programs in the travel niche are focussed on leads and / or actions, which is why this entry is stretching the meaning of “pay per click affiliate programs” a little.
It is, however, too interesting for a travel website not to mention. Skyscanner is probably one of the most used websites by people planning their next trip or vacation. They offer a travel widget that you can show on your website, too easily find flights, hotels and rental cars. This will not only give a better experience to your site visitors, but offers a low and fun way for them to convert to the Skyscanner website.
Great for: websites and blogs on travelling, that are looking for a low-key way to help their visitors find their ideal flights and hotels.
Pay per click programs for health and lifestyle websites
12. Dr. Cash
This is a PPC affiliate programme that is specifically tailored at the nutraceutical market. Being a market that is highly specialized and regulated, but can also be very profitable, a knowledgeable partner is indispensable. Dr. Cash is that partner.
Great for: websites and channels on health and lifestyle.
Pay per click affiliate programs for business websites
If you’re looking to promote precious metals, you have got to check out the CBMint affiliates program. They claim to offer the most competitive affiliate commissions in the precious metal industry. Unfortunately, the layout of their own website is not all that great, but for those websites that are in this highly profitable niche, CBMint is worth checking out.
Great for: websites that are writing about precious metals in any way.
Do you feel the urge to try and get people from Google to a different search engine? Then the Entireweb PPC affiliate program is what you want to promote. They offer up to $0.20 for every click. Could be an interesting fit, if you’re in the niche of online marketing and writing about Google and competitors, for example.
Great for: websites with visitors that are interested in online marketing, IT and online search.
Supporting pay per click affiliate programs
Didn’t find the right pay per click affiliate program for you in this list? No reason to worry, because Linqia can help you to find the right brand that wants to pay for your traffic.
Linqia is a platform that connects bloggers and influencers with the right brands. This is therefore a great way for publishers to find the right brand to sell their traffic too.
Probably the best way to boost your affiliate income, is by integrating all of your different affiliate marketing networks and data in one comprehensible and insightful dashboard. With our affiliate dashboard, you have all your conversion and traffic data in one beautiful dashboard that can easily be adjusted to your needs.