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Pinterest Ads Integration Guide (BETA)
Requirements
Pinterest Ads Integration activation guide
- Within your Pinterest Ads account, go to Ads > Conversions
- Click on Converison Access Token (on the left)
- Here you can find your Account ID which you need to place under more integrations within your website settings, or within the sale event under Platforms > Pinterest Ads
- Click on Generate new token and place it under more integrations within your website settings, or within the sale event under Platforms > Pinterest Ads
- Go to Features and enable the integration feature
That’s it, from now on conversions coming from Pinterest Ads campaigns will be integrated in your Pinterest Ads account using their conversion API.
How to track Pinterest Ads campaigns in wecantrack & GA?
To monitor your Pinterest Ads campaigns on both the wecantrack dashboard and Google Analytics, it is necessary to include UTM parameters in the destination links that you use for your Pinterest ads. You can easily add your preferred UTM parameters to the URLs. Since Pinterest also provides URL variables you can set up the URL similar to this example:
https://example.com?utm_source=Pinterest&utm_medium=cpc&utm_campaign={campaignname}&utm_content={adgroupname}-{adid&utm_term={keyword_id}
UTM Link Builder
You can also use this UTM link builder to generate your own UTM link. Simply fill in the fields and click on ‘Add UTM Parameters’.
