LeoVegas Postback Integration

LeoVegas’s iGaming player revenue across its casino and sportsbook brands flows into Google Ads, Microsoft Ads, ChatGPT and Meta Ads with wecantrack, through API and postback connections.
LeoVegas logo

See your LeoVegas conversions next to every program

The LeoVegas affiliate program reports your affiliate sales in its own dashboard, cut off from your website analytics and your ad platforms. So you cannot see which content or campaign drove each affiliate sale, and you cannot optimize paid traffic on real affiliate revenue.

That is exactly what wecantrack is built for. It automatically pulls your LeoVegas affiliate conversions, attributes every sale back to the exact click, traffic source, campaign and piece of content with SubID tracking, and pushes that revenue server-side into Google Analytics, Google Ads, Microsoft Ads and Meta.

So you can bid on real affiliate revenue instead of clicks, build custom audiences from real buyers, and put budget behind the content that sells, all in one dashboard next to your other affiliate programs.

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wecantrack attributes your LeoVegas conversions and pushes them to Google Analytics, Google Ads, Microsoft Ads and Meta

How wecantrack attributes your LeoVegas conversions and pushes them to Google Analytics, Google Ads, Microsoft Ads and Meta

How to connect LeoVegas to wecantrack

Connecting takes a couple of minutes, and from then on wecantrack imports and attributes your LeoVegas affiliate sales automatically. LeoVegas connects by postback (server-to-server), so there is no API key to paste and no file to upload:

  1. Create your wecantrack account.
  2. Go to Data Sources > Affiliate Networks > LeoVegas, click + Add New Account.
  3. Click Create Postback URL.
  4. Add the postback URL in your LeoVegas Affiliates postback settings, and your affiliate conversions start flowing in.

The LeoVegas affiliate program runs on NetRefer, where you add the wecantrack postback URL. Find more details on how to set up your wecantrack account in our installation guide.

LeoVegas postback connector in wecantrack

Creating your LeoVegas connection in wecantrack

Who is the LeoVegas integration for

wecantrack is built for affiliate publishers who want their LeoVegas affiliate sales in the tools they actually optimize with. It is a fit if you are:

  • Casino and sportsbook content and affiliate review sites.
  • iGaming comparison and bonus/offer affiliate sites that need per-source attribution.
  • Casino streamers and social affiliates.
  • Media-buying affiliates with regulated gambling traffic who want affiliate conversions in their ad platforms.

LeoVegas at a glance

LeoVegas logo

The LeoVegas affiliate program (LeoVegas Affiliates) is the in-house iGaming affiliate program for the LeoVegas Group, part of MGM Resorts International.

  • Tiered RevShare affiliate commissions from 25% up to 40% on referred-player net revenue.
  • CPA and Hybrid affiliate commission structures available on request.
  • Promote LeoVegas plus group brands such as BetMGM, Bet UK and Expekt.
  • Connects to wecantrack by postback (runs on NetRefer).
  • Affiliate conversion data reads into Google Analytics, Google Ads, Microsoft Ads and Meta with SubID attribution.

Optimize on real LeoVegas revenue

Once your LeoVegas affiliate sales are flowing into wecantrack, you can send them to Google Ads and Meta as conversions, so smart bidding optimizes for commissions instead of clicks, and build custom audiences from real buyers. You see exactly which keywords, campaigns and pages drive affiliate revenue, instead of guessing.

That is the difference between burning paid budget and scaling profitably. If you also run the Lottoland affiliate program or other offers on Income Access, wecantrack tracks them in the same dashboard.

See how it works in Google Analytics, Google Ads, Microsoft Ads and Facebook.

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Advertisers within LeoVegas that we know of:

✓21.co.uk
✓Bet UK
✓BetMGM
✓Expekt
✓GoGo Casino
✓LeoVegas
✓Pink Casino
✓Royal Panda
✓Slot Boss

Frequently Asked Questions

wecantrack automatically imports your LeoVegas affiliate conversions, attributes each affiliate sale to the click, campaign and content that drove it, and pushes that revenue into Google Analytics, Google Ads, Microsoft Ads and Meta so you can optimize on it.
LeoVegas Affiliates is the in-house affiliate program for the LeoVegas Group (part of MGM Resorts International), where affiliate publishers earn RevShare on the players they refer.
Connect the LeoVegas affiliate program to wecantrack by postback, connect your website, and wecantrack attributes each affiliate sale to the click that earned it, then imports it into Google Analytics.
By postback. You create a postback URL in the connector and add it to your LeoVegas Affiliates settings, then your affiliate sales flow in automatically.
Yes. Once your LeoVegas affiliate data is in wecantrack, you can push affiliate conversions into Google Ads, Microsoft Ads and Meta and optimize bidding on real commissions.