Lottoland Postback Integration

Lottoland’s online lottery and iGaming player revenue flows into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Lottoland conversions in:

See your Lottoland conversions in one place

The Lottoland affiliate program reports your affiliate sales in its own dashboard, cut off from your website analytics and your ad platforms. So you cannot see which content or campaign drove each affiliate sale, and you cannot optimize paid traffic on real affiliate revenue.

That is exactly what wecantrack is built for. It automatically pulls your Lottoland affiliate conversions, attributes every sale back to the exact click, traffic source, campaign and piece of content with SubID tracking, and pushes that revenue server-side into Google Analytics, Google Ads, Microsoft Ads and Meta.

So you can bid on real affiliate revenue instead of clicks, build custom audiences from real buyers, and put budget behind the content that sells, all in one dashboard next to your other affiliate programs.

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Lottoland affiliate transactions and commissions in wecantrack

Your Lottoland affiliate transactions and commissions in wecantrack

How to connect Lottoland to wecantrack

Connecting takes a couple of minutes, and from then on wecantrack imports and attributes your Lottoland affiliate sales automatically. Lottoland connects by postback (server-to-server), so there is no API key to paste and no file to upload:

  1. Create your wecantrack account.
  2. Go to Data Sources > Affiliate Networks > Lottoland, click + Add New Account.
  3. Click Create Postback URL.
  4. Add the postback URL in your Lottoland Affiliates postback settings, and your affiliate conversions start flowing in.

The Lottoland affiliate program runs on the Income Access platform, where you add the wecantrack postback URL. Find more details on how to set up your wecantrack account in our installation guide.

Lottoland postback connector in wecantrack

Creating your Lottoland connection in wecantrack

Who is the Lottoland integration for

wecantrack is built for affiliate publishers who want their Lottoland affiliate sales in the tools they actually optimize with. It is a fit if you are:

  • Lottery and iGaming affiliate content and review sites.
  • Casino and betting comparison sites that need per-source attribution on every affiliate sale.
  • Cashback, voucher and deal sites running the Lottoland affiliate program.
  • Email and newsletter affiliate publishers who want their affiliate conversions in their ad platforms.

Lottoland at a glance

Lottoland logo

Lottoland Affiliates is the affiliate program (on Income Access) for Lottoland, the online lottery-betting and iGaming operator, where affiliate publishers earn on the players they refer.

  • Tiered RevShare affiliate commissions of 25% to 35%, plus CPA and Hybrid plans.
  • RevShare affiliate commissions paid for the lifetime of the referred player, with no negative carryover.
  • Lottoland reports 20 million+ customers worldwide, a deep base for affiliate sales.
  • Connects to wecantrack by postback (runs on Income Access).
  • Affiliate conversion data reads into Google Analytics, Google Ads, Microsoft Ads and Meta with SubID attribution.

Optimize on real Lottoland revenue

Once your Lottoland affiliate sales are flowing into wecantrack, you can send them to Google Ads and Meta as conversions, so smart bidding optimizes for commissions instead of clicks, and build custom audiences from real buyers. You see exactly which keywords, campaigns and pages drive affiliate revenue, instead of guessing.

That is the difference between burning paid budget and scaling profitably. If you also run the LeoVegas or Income Access affiliate programs, wecantrack tracks them in the same dashboard.

See how it works in Google Analytics, Google Ads, Microsoft Ads and Facebook.

Get Started 🚀

Frequently asked questions

What does wecantrack do for the Lottoland affiliate program?

wecantrack automatically imports your Lottoland affiliate conversions, attributes each affiliate sale to the click, campaign and content that drove it, and pushes that revenue into Google Analytics, Google Ads, Microsoft Ads and Meta so you can optimize on it.

What is Lottoland Affiliates?

Lottoland Affiliates is the Lottoland affiliate program, which runs on Income Access,, where affiliate publishers earn RevShare, CPA or Hybrid affiliate commissions on the players they refer to its lottery-betting and casino products.

How do I track Lottoland affiliate conversions in Google Analytics?

Connect the Lottoland affiliate program to wecantrack by postback, connect your website, and wecantrack attributes each affiliate sale to the click that earned it, then imports it into Google Analytics.

How does wecantrack connect to Lottoland?

By postback. You create a postback URL in the connector and add it to your Lottoland Affiliates settings, and your affiliate sales start flowing in.

Can I see Lottoland affiliate conversions in Google Ads and Meta?

Yes. Once your Lottoland affiliate data is in wecantrack, you can push affiliate conversions into Google Ads, Microsoft Ads and Meta and optimize bidding on real affiliate revenue.

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