The Merkur Partners affiliate program reports your conversions in its Income Access dashboard, cut off from your website analytics and your ad platforms. So you cannot see which content or campaign drove each player, and you cannot optimize paid traffic on real affiliate revenue.
That is exactly what wecantrack is built for. It automatically pulls your Merkur Partners conversions, attributes every one back to the exact click, traffic source, campaign and piece of content with SubID tracking, and pushes that revenue server-side into Google Analytics, Google Ads, Microsoft Ads and Meta.
So you can bid on real affiliate revenue instead of clicks, build custom audiences from real players, and put budget behind the content that converts, all in one dashboard next to your other iGaming programs.
How wecantrack attributes your Merkur Partners conversions and pushes them to Google Analytics, Google Ads, Microsoft Ads and Meta
How wecantrack attributes your Merkur Partners conversions and pushes them to Google Analytics, Google Ads, Microsoft Ads and Meta
Merkur Partners connects to wecantrack by API, so there is no postback to place and no file to upload. It takes a couple of minutes:
Your Security Key is in your Income Access account under Reports > API Reports, and the Login URL is your Income Access login page. New API domains are usually verified within two business days. Find more details on how to set up your wecantrack account in our installation guide.
Creating your Merkur Partners connection in wecantrack
Creating your Merkur Partners connection in wecantrack
Once your Merkur Partners conversions are flowing into wecantrack, you can send them to Google Ads and Meta as conversions, so smart bidding optimizes for real affiliate revenue instead of clicks, and build custom audiences from real players. You see exactly which keywords, campaigns and pages drive depositing players, instead of guessing.
If you also run the Stars Affiliate Club or Bankrolls affiliate programs, wecantrack tracks them in the same dashboard.
See how it works in Google Analytics, Google Ads, Microsoft Ads and Facebook.
wecantrack is built for affiliate publishers who want their Merkur Partners conversions in the tools they actually optimize with. It is a fit if you are:
Merkur Partners is the affiliate program for the Merkur (Gauselmann) gaming and betting brands, run on the Income Access platform.
Grow your affiliate income with affiliate conversion tracking in tools like Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and more.
