Shopping24 API Integration

Shopping24’s DACH commerce-advertising commissions across online shops and marketplaces flow into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Shopping24 conversions in:

See Shopping24 alongside every network you run

The Shopping24 affiliate program reports your affiliate sales in its own dashboard, cut off from your website analytics and your ad platforms. So you cannot see which content or campaign drove each affiliate sale, and you cannot optimize paid traffic on real affiliate revenue.

That is exactly what wecantrack is built for. It automatically pulls your Shopping24 affiliate conversions, attributes every sale back to the exact click, traffic source, campaign and piece of content with SubID tracking, and pushes that revenue server-side into Google Analytics, Google Ads, Microsoft Ads and Meta.

So you can bid on real affiliate revenue instead of clicks, build custom audiences from real buyers, and put budget behind the content that sells, all in one dashboard next to your other affiliate programs.

Get Started πŸš€

Filter and analyze your Shopping24 affiliate conversions in wecantrack by advertiser, network, status and SubID

Every Shopping24 affiliate transaction in wecantrack, filterable by advertiser, network, campaign and Sub ID

Shopping24 at a glance

Shopping24 logo

Shopping24 is a DACH-rooted commerce advertising network, part of mrge, running its own product search engines plus a network of affiliate publishers across online shops, marketplaces and consumer portals. Connect the Shopping24 affiliate program to wecantrack and every affiliate sale lands in Google Ads, Microsoft Ads and Meta, tied to the click that drove it.

  • Network type: DACH commerce advertising network for affiliate publishers (product search and publisher network), part of mrge
  • Integration method: API
  • Tracked event: Click-out (cost-per-click)
  • Commission model: Cost-per-click (CPC), billed on category- and device-specific rates for the recomAD Search widget and Product Listing feed
  • Reporting granularity: Granular campaign reporting on affiliate sales in the Shopping24 partner portal
  • Coverage: DACH-first (Germany, Austria, Switzerland), plus the Netherlands, with further reach via Google CSS partnerships
  • Program contact: Shopping24 partner portal, or onboard the affiliate program via Awin, TradeDoubler, CJ, Rakuten, Daisycon, Tradetracker or Partnerize

How to connect Shopping24 to wecantrack

Connecting takes a couple of minutes, and from then on wecantrack imports and attributes your Shopping24 affiliate sales automatically. Shopping24 connects by API with two values from your affiliate publisher account, so there is no postback to place and no file to upload:

  1. Create your wecantrack account.
  2. Go to Data Sources > Affiliate Networks > Shopping24, click + Add New Account.
  3. Add your API key and Placement ID.
  4. Click Create the integration and your Shopping24 affiliate conversions start flowing in.

Your API Key and Placement ID (Zone ID) live in your Shopping24 affiliate publisher account, in the partner portal. Find more details on how to set up your wecantrack account in our installation guide.

Shopping24 connector in wecantrack with Account Name, API Key, Placement ID filled in and the Create Account button

Creating your Shopping24 connection in wecantrack

Optimize on real Shopping24 revenue

Once your Shopping24 affiliate sales are flowing into wecantrack, you can send them to Google Ads and Meta as conversions, so smart bidding optimizes for commissions instead of clicks, and build custom audiences from real buyers. You see exactly which keywords, campaigns and pages drive affiliate revenue, instead of guessing.

That is the difference between burning paid budget and scaling profitably. If you also run the Otto or MediaMarkt affiliate programs, wecantrack tracks those affiliate sales in the same dashboard.

See how it works in Google Analytics, Google Ads, Microsoft Ads and Facebook.

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Who is the Shopping24 integration for

wecantrack is built for affiliate publishers who want their Shopping24 affiliate sales in the tools they actually optimize with. It is a fit if you are:

  • Comparison and product-search sites running Shopping24 recomAD Data feeds who need per-source affiliate revenue attribution.
  • Content and consumer publishers monetizing traffic with the Shopping24 recomAD Search widget and tracking affiliate conversions.
  • Affiliate publishers running the Shopping24 affiliate program alongside other networks who want all their affiliate sales in one reporting view.

Frequently asked questions

What does wecantrack do for the Shopping24 affiliate program?

wecantrack automatically imports your Shopping24 affiliate conversions, attributes each affiliate sale to the click, campaign and content that drove it, and pushes that revenue into Google Analytics, Google Ads, Microsoft Ads and Meta so you can optimize on it.

What is Shopping24?

Shopping24 is a DACH-based commerce advertising network that runs its own product search engines plus a network of affiliate publishers, connecting online shops with high-reach inventory. It is part of mrge.

Is Shopping24 an affiliate network?

It works like an affiliate network but is cost-per-click led. Shopping24 calls it commerce advertising and pays publisher commissions on a cost-per-click (click-out) basis, acting as the intermediary between advertiser shops and affiliate publishers.

What countries does Shopping24 cover?

DACH first (Germany, Austria, Switzerland) plus the Netherlands through local portals, with Google CSS extending reach into further international markets.

How do I track Shopping24 affiliate conversions in wecantrack?

Paste your Shopping24 API Key and Placement ID from your affiliate publisher account into wecantrack. We then pull your Shopping24 affiliate conversions automatically and push them into Google Analytics, Google Ads, Microsoft Ads and Meta.

What commission model does Shopping24 use?

Shopping24 pays affiliate commissions on a cost-per-click (click-out) basis depending on the campaign; product listings are billed on category and device-specific cost-per-click.

Can I run the Shopping24 affiliate program through an affiliate network?

Yes. The Shopping24 affiliate program can be onboarded through Awin, Daisycon, Rakuten, TradeDoubler, Tradetracker, CJ Affiliate, Partnerize, Adtraction and Adcell, and wecantrack tracks your affiliate sales either way.

Advertisers within Shopping24 that we know of:

1&1
AboutYou
Back Market
Cyberport
Douglas
GΓΆrtz
IKEA
Lidl
MyToys
Netto
Nike
Otto
Podobrace.nl
Tchibo
vidaXL