Adtraction API Integration

Do you want to track all your Adtraction conversions in Google Analytics, Google Ads and Facebook? In order to do so you need to connect your Adtraction accounts to our system by providing us with an API Token and a Channel ID for each of your Adtraction accounts. Please fill in your affiliate network API credentials on our data sources page which you can find by following this link: https://app.wecant​rack.com/user/data​-source/networks/a​dtraction/accounts​/create

You have the option to decide whether you want to connect your Adtraction network account to our system via API or Postback URL. Only one integration method is required. We recommend using the API connection since the Postback connection is more limited in its capabilities within Adtraction.

If you want to use the Adtraction Postback URL connection, all you need to do is generate a Postback URL on our platform, which you will then place in your Adtraction affiliate network account. You can generate your Adtraction Postback URL here: https://app.wecant​rack.com/user/data​-source/networks/a​dtraction/accounts​/create

By tracking your affiliate sales in Google Analytics you will be able to see the monetary performance of all Google Analytics dimensions (channels, source / medium, landing page, campaigns, device and more). Once you have connected your Adtraction accounts with wecantrack, you only need to connect your website to the system and activate the Google Analytics Integration feature, which should not take longer than 10 minutes.

Once you integrated your affiliate conversions in Google Analytics you will be able to import relevant conversions to Google Ads. All you need to do is link your Google Analytics and Google Ads accounts and import the transaction conversion action within the conversions section of Google Ads.

Once you have connected your Adtraction accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Adtraction Facebook campaigns in order to achieve the best ROI’s. By activating our integration, you can easily import your Adtraction affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Adtraction account and your website to our system and we will do the rest!

Connecting Adtraction to wecantrack is worth it if you fall into any of these buckets:

• Nordic content sites and review blogs running Adtraction programs across Sweden, Norway, Denmark, and Finland who need per-merchant revenue back in their analytics.
• DACH and Nordic cashback and coupon operators with high-volume Adtraction click activity who need clean per-program Channel-ID attribution for paid acquisition.
• Paid media buyers running Google Ads, Microsoft Ads, or Meta to Adtraction-tracked landing pages and needing CPS and CPA data flowing back for ROAS optimisation.
• Affiliate agencies managing Nordic retail and lifestyle portfolios on Adtraction who need clean per-publisher and per-Channel-ID attribution for client reporting.
• Existing wecantrack customers adding Adtraction alongside other European networks (Awin, Tradedoubler, Belboon) for unified DACH and Nordic data.

Adtraction is a Nordic-headquartered affiliate marketing network (Sweden) operating across fashion, beauty, tech, food, travel, and B2B verticals, with strong coverage of Sweden, Norway, Denmark, Finland, and the wider European market. Connect your Adtraction publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

• Network type: Multi-advertiser Nordic and European affiliate network
• Integration methods: API token (recommended) or Postback URL
• Tracked event: Sale or lead, depending on the advertiser program
• Commission models: CPS (revenue share), CPA, CPL, set per advertiser
• Reporting granularity: Per-advertiser, per-publisher, per-Channel-ID
• Cookie window: Defined per advertiser program
• Publisher payouts: Monthly, multi-currency (SEK, NOK, DKK, EUR, GBP, USD)
• Program contact: Publisher dashboard at adtraction.com