Tracking Affiliate Conversions in Google Ads (Adwords)
Automatically track and integrate all your affiliate sales and lead data as conversions in Google Ads and start automating and scaling your campaigns.
How the Google Ads affiliate sale & lead conversion tracking works
In order to track affiliate sale & lead conversions in Google Ads unique IDs need to be used to attribute the conversion data to the right clicks. The tracking of the unique IDs can be done by using the affiliate networks’ SubID parameters.
For affiliate publishers there are two affiliate sale conversion integration methods that can be used:
We will help you to find out which method suits your website(s) best.
1. Tracking affiliate sales in Google Analytics & linking Google Analytics and Google Ads to import the Ecommerce conversion goal
We Can Track was built to help affiliate publishers integrate their affiliates sales and commissions in the tools they use, including Google Analytics and Google Ads (Adwords). Integrating affiliate sales in Google Analytics comes with the advantage that by linking Google Analytics and Google Ads, affiliate conversion data can automatically be imported in Google Ads.
Once the data is registered in Google Analytics, it will show up in Google Ads within 12 hours.
This method does only work, if your Google Ads campaigns lead the traffic to your website on which you have your affiliate links that lead to the advertisers’ offers. Our tool will place unique IDs in your affiliate URLs and trace the sales back to the session. This allows us to integrate the affiliate conversion data in your Google Analytics account(s) which will then automatically attribute it to your Google Ads campaigns through the account link.
Find out how to implement this method.
2. Uploading and scheduling offline conversions by connecting a Google Sheet or database through API
This method works for affiliate publishers that either link to their own website or directly to the advertisers by using affiliate links in the tracking templates of the Google Ads campaigns.
It is important to properly pass on the GCLIDs (Google Click IDs) to create an import sheet that can then be uploaded manually or automatically to Google Ads. There are three different scenarios:
- If the affiliate publisher links directly to advertisers by placing the affiliate links in the tracking templates, a SubID parameter with a GCLID variable needs to be placed in the affiliate URL.
- If the affiliate publisher links to its own website(s) first and does not make use of the We Can Track sale to click attribution feature, then the GCLID that can be found in the landing page URL needs to be passed on to the affiliate link within a SubID parameter.
- If the affiliate publisher makes use of the We Can Track sale to click attribution, We Can Track will automatically fetch the necessary GCLIDs.
Find out how to implement this method.
How to track affiliate sale & lead conversions in Google Ads
The following steps will explain how you can set up your Google Ads affiliate conversion tracking by:
Please consider the previous explanations to find out which of the two approaches suits your Google Ads campaigns best. If you are still unsure, please send us an email: [email protected]
1. Setting up Google Analytics Integration and linking Google Analytics with Google Ads
Integrating your affiliate sales in Google Analytics is a very powerful tool to make data driven decisions to improve your affiliate website(s) performance. Unfortunately, most affiliate publishers do not have the knowledge or capacity to develop that functionality themselves, which is why we decided to help out.
You will need to follow 4 steps to get your affiliate sales data in Google Analytics:
- Create a wecantrack account
- Connect your affiliate network accounts
- Connect your website(s)
- Activating the Google Analytics Integration feature
Once you have fully set up the Google Analytics Integration, you can link your Google Analytics and Google Ads accounts and afterwards import the Ecommerce conversion action as explained here: https://wecantrack.com/get-started/#gads
2. Importing affiliate sale conversions directly to Google Ads through offline conversion imports
If integrating your affiliate sales in Google Analytics is not an option for you, we can automatically import them as offline conversions in your Google Ads accounts. In order to do so we need to make sure that we receive your sales data and your GCLIDs.
You will need to follow 5 steps to get your affiliate sales data in Google Analytics:
- Create a wecantrack account
- Connect your affiliate network accounts by filling in API credentials
- Pass on your GCLIDs
- Create a Conversion Event
- Connect our Google Ads Import Sheet
We will soon provide you with more content on how to pass on your GCLIDs. For now, please contact us and we will help you with the setup: [email protected]
Benefits of tracking sale conversions in Google Ads (Adwords)
With your sales data in Google Ads (conv. value column) you can easily improve the ROAS of your account. You are finally able to find campaigns that drain your budgets without returning any revenues. So after setting up your Google Ads Integration feature, wait for a few weeks and start to analyse your campaigns.
By eliminating unprofitable campaigns, you can increase bids and budgets of profitable campaigns and thus not only reduce your ad spend but also increase your revenue.
You can set up a custom ‘Profit & Loss’ column (conv. value – cost), this will give you a quick overview.
Running campaigns without proper sales tracking is quite risky because you don’t know whether your traffic converts or not. This means you might be buying a lot of irrelevant traffic.
Once your sales data is integrated in your Google Ads accounts, you can easily find out which campaigns are not generating any sales. After a month of tracked data you should pause the campaigns that do not generate any sales or at least adjust their ads and keywords in order to improve the performance.
Even when your campaigns generate a lot of clicks on your website, it doesn’t mean they generate sales! So be strict and trust the data on this, then you will be able to decrease your unnecessary costs.
By having your sales data integrated in your Google Ads accounts you can make use of Google’s automated bid strategies. With the use of machine learning, Google will automatically set your bids to reach the best results for you. Just select Target CPA or Target ROAS and set a limit. The rest will be done by Google! Adjusting bids has never been easier…
On Keyword Level you can easily sort out which keywords generate losses by again adding a Profit & Loss column and sorting the values ascending. This way you will have all your keywords that generate losses on top and you can easily pause them or adjust their bids.
In order to set up converter audiences you need to link your Google Analytics and Google Ads accounts and then create the audience within your Google Analytics account under Admin – Audience Definition – Audiences. There you can filter out the traffic segment you would like to keep track of and after creation share it with your Google Ads accounts.
If you want to include all converters, simply select “Transactions per session > 0” in the conditions section.