BigQuery Integration Guide

By integrating your traffic and conversion data in BigQuery you will be able to access the data directly from the dataset. It can help you to easily integrate the data in your own data warehouse or to access it directly from your own applications.
Moreover, multiple tools have a BigQuery connector meaning your data will also be available there.

Requirements

BigQuery Integration activation guide

  • Within wecantrack, go to Features
  • Enable ‘BigQuery Integration’
  • Send us an email address with access to a Google Cloud account
  • We will send you an email back with a link granting you access to the dataset(s)

wecantrack BigQuery dataset overview

We have set up an overview with field descriptions so that you can better understand all the available dimensions and metrics. The data set contains data from three different tables: sessions, clicks and conversions. All of the data is joined and can thus be used to set up insightful reports where you can go as deep as traffic source level.

Field Description Provided by Data Set Level
account_name The name of the affiliate network account. WCT Conversion
account_tag_1 until 5 The first, second, third, forth or fifth tag placed in the affiliate network account. WCT Conversion
advertiser_id The ID of the advertiser provided by the affiliate network. AN Conversion
advertiser_name The name of the advertiser provided by the affiliate network. AN Conversion
click_date The date and time of the click that led to the conversion. Many networks do not report this field. AN Conversion
click_id The click ID generated by wecantrack when the click occurred. WCT Click
click_metadata A string containing all click metadata sent to wecantrack via the clickout API. WCT Click
click_reference The wecantrack (or publisher’s) click ID that was placed in the affiliate URL when the click occurred. WCT Click
click_timestamp The date and time of the click, registered by wecantrack. WCT Click
clickout_url The URL of the page where the click occurred. WCT Click
commisison_amount The commission amount provided by the network, often also referred to as earnings, payout amount or revenue. AN Conversion
currency_id The currency of the original conversion value. AN Conversion
custom_index_1 until 5 The custom_index_1 (2, 3, 4, or 5) sent to wecantrack with clicks via the Clickout API. Can also be used with wecantrack’s Click Aggregation API reporting endpoint to automate content sorting. WCT Click
exchange_rate_base_euro The exchange rate used to calculate convert the currency (based on Euro). WCT Conversion
ingoing_url The affiliate link coming into the wecantrack system when it was not modified yet. WCT Click
modified_date The date and time when the transaction was last modified by the affiliate network, provided by the affiliate network. AN Conversion
network_id The affiliate network ID set within the wecantrack system (e.g. awin, commission-factory, tradedoubler, rakuten). WCT Click
network_name The affiliate network name set within the wecantrack system (e.g. Awin, Commission Factory, Tradedoubler, Rakuten). WCT Click
order_date The date and time of the conversion, provided by the affiliate network. AN Conversion
order_ref The order reference ID provided by the network. AN Conversion
outgoing_url The affiliate link including the wecantrack click ID. WCT Click
page_title The page title of the landing page. WCT Session
paid_to_publisher An indicator whether the transaction was paid out to the publisher or not. If paid out it will state 1, if not either 0 or null. Unfortunately, most networks do not report this back to us. AN Conversion
product_title The title of the products that were purchased. Most networks or advertisers do not provide this information. We recommend to send us product data through the clickout API in order to deliver complete reports. AN Conversion
redirect_url The redirect URL used to send the user to the affiliate URL. WCT Click
referrer The referrer URL from where the website visitor came. WCT Session
sale_amount The total amount of paid to the advertiser. AN Conversion
sale_clickout_url The URL of the page where the click occurred, provided by the network. AN Conversion
sale_id The Sale ID generated by wecantrack. WCT Conversion
sale_reference The Reference ID used to attribute the conversion to a click. WCT Conversion
session_id The Session ID generated by wecantrack. WCT Session
session_timestamp The date and time of the session, registered by wecantrack. WCT Session
status The conversion’s status (approved, declined, pending), provided by the network. AN Conversion
status_change_date The date the status was changed. AN Conversion
sub_id_1 until 6 SubID1 to SubID6 values. AN Conversion
timestamp_ocs The date and time of the row, based on last event (order date, click date, session date). WCT Session
timestamp_sco The date and time of the row, based on first event (session date, click date, order date). WCT Session
transaction_id The transaction ID of the conversion, provided by the network. For some networks this ID gets altered by wecantrack to ensure uniqueness. AN Conversion
url The landing page URL of the session. WCT Session
user_agent The user agent of the visitor. WCT Session, Click
user_network_account_id The ID generated by wecantrack for the affiliate network account. WCT Conversion
user_website_id The ID generated by wecantrack for the connected website. WCT Session, Click
user_website_url The domain of the connected website. WCT Session, Click
validation_date The date when the conversion was validated (not always provided). AN Conversion

Frequently Asked Questions

Every hour our system updates the BigQuery dataset. In case you require a higher frequency please get in contact with us.
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