How to track Affiliate Sales in TikTok Ads​

Unleash the Power of TikTok Affiliate Marketing

Unleash the power of TikTok Ads affiliate marketing through integrated tracking. Optimize your bidding, adgroups, videos, and audiences with confidence and precision.

How does the TikTok Ads affiliate sales integration work?

By using our system, you can easily integrate your affiliate conversion data in your TikTok Pixel and campaigns via Conversion API (s2s). Simply add your affiliate network accounts and your website to our system and we will do the rest!

In order to integrate your affiliate sales in your TikTok Ads accounts, we track your sessions, clicks and sales and match them. The attribution is done automaticaly and once it’s done, our system will know what exactly it needs to import in your TikTok Ads account in order to fully attribute the conversion data to your TikTok Ads campaigns, adgroups and ads.

The tracking of your data is split in two essential steps:

Traffic Data Tracking

Your traffic data is tracked by our JavaScript snippet, WordPress plugin or API connection. Those will also make the necessary adjustments on your affiliate links.

Sales Data Tracking

Your sales data is tracked by making use of the affiliate networks’ API endpoints. We will fetch the sales data frequently by accessing the networks with your API credentials.

How to track affiliate sale conversions in TikTok Ads

In order to fully install our TikTok Ads Affiliate Sales Integration feature, you need to follow 4 steps.

  1. Create a wecantrack account
  2. Connect your affiliate network account(s)
  3. Connect your website(s)
  4. Activate the TikTok Ads Integration feature

For all steps we have detailed step by step guides on our Installation Guide page that will lead you through the process. Here is a video guiding you through all the steps:

The Outcome: TikTok Ads with conversion data integrated

By integrating affiliate sales in TikTok Ads you are finally able to see the monetary performance of your campaigns, adgroups and video ads.

These insights will help you to find out what performs well and what you need to improve or pause. For example, you could come to notice that a certain video ad has a high CTR and it’s generating a lot of clicks but no sales are registered, while another ad has a very low CTR but a high conversion rate. You can easily stop the one that’s draining your budget and focus on the one that’s generating revenue.

Conversion as your campaign objective

Now that you have your conversion data integrated in your TikTok ads you can select the Conversion objective when creating your campaigns. That will open the door for TikTok Ads AI to optimize your ads performance based on your actual revenue and conversion data.

Affiliate Conversions as optimisation events

You can now select the ‘Complete Payment’ event, containing your affiliate conversion data, as optimisation event in order to get the most out of your TikTok campaigns. TikTok will then automatically optimise your campaigns based on actualy conversion data instead of impressions and clicks.

Campaign budget optimisation

Campaign budget optimisation uses your campaign budget to automatically find the best opportunities to achieve results for each ad group. Your campaign budget will be allocated in real time to achieve the best possible results and now with the conversion data in your campaigns this will be taking into consideration your actual sales performance to provide your campaigns and adgroups with the most optimal budget allocation.

TikTok ads campaigns dashboard with conversion data:

Benefits of tracking affiliate sales in TikTok Ads

Decrease Unnecessary Costs & Increase ROAS

By integrating affiliate sales in TikTok Ads you are finally able to see the monetary performance of your campaigns, adgroups and ads. This will help you to properly adjust your campaigns in order to eliminate cost drivers that kill your profits since the columns Conversion and Total Complete Payment Value will be filled in with your conversion data.

A/B Test Campaigns Based On Conversions

This means you can set up A/B tests to find out which ads and audiences perform well and which don’t. Based on the findings you can allocate your budgets to the pieces that actually convert and are profitable.

Fine-Tune Your Audiences

Additionally, since your conversion data will be registered within your TikTok Ads Pixel, you can set up audiences that either include or exclude converters. A very helpful audience that is often likely to perform well is one that includes the visitors that clicked on an affiliate link and excludes the visitors that already generated a conversion. This way you will show your ads to users who showed interest in what you promoted but didn’t buy for whatever reason. Getting them to engage with your content again can be very effective since you know that those users are definitely interested in what you are offering.

Additional info on TikTok for Affiliate Marketing

TikTok has become exceptionally popular in recent years, particularly with the younger Millennials and Generation Z. They quickly became the most popular app in 2019 and 2020. It was only launched in 2017 but was downloaded 693 million times in 2019 and 850 million times in 2020. The TikTok app has been downloaded over 2.6 billion times worldwide and they have an impressive 1 billion monthly active users on the app with an average time spent of 50 minutes per day.

Let’s understand what is TikTok Ads, how it works, how to promote affiliate products via TikTok ads and why you should be considering affiliate marketing on TikTok.

Why you should be using TikTok for Affiliate Marketing?

Most affiliate marketers are spending hundreds or even thousands per day on Google Ads, Facebook Ads and other social networks to promote their products. The best part about TikTok ads is that it costs very little! You can get started by paying as low as $5 per day and test one of the biggest platforms with TikTok Ads for affiliate marketing.

One of the key points why you should try TikTok affiliate marketing is due to our wecantrack and TikTok integration. With our system you can now track and push your affiliate sales and conversion data into your TikTok Ads manager. We even have an option for direct linking campaigns with TikTok and you don’t need to have your own website or landing page to try this out.

This is a very good opportunity for marketers who are looking to extend their business and try TikTok ads affiliate marketing, with the chance to make big returns on their investments. TikTok ads can help you to get the attention of many people which you cannot reach through other types of social video ads. After all, sharing any content or news with your friends is easier in videos than just plain text!

TikTok Affiliate Ads: 3 important things to consider

There’s a few important factors to consider before you start promoting affiliate products in TikTok. While the platform has an impressive number of users and time spent on app, there’s other things to consider before you can successfully run your campaigns. Here are our top 3 things to consider when running TikTok ads for affiliate marketing:

  1. TikTok is the app for millennials and gen-z-ers, that means that most of the active users are aged between 16 and 24. That is the main topic to consider, your audience demographics. You will need to carefully analyse if your affiliate offer is targeted for this kind of audience and it will convert. For example, it’s not worth to spend your time promoting insurances or health products for seniors in this platform.
  2. Another important aspect to consider is that TikTok’s algorithms and tracking recommends videos based on location and behavioral patterns. At the same time, it’s very easy to target the audiences based on their interests.
  3. Last but not least, video ads is “the” preferred type of content for successful campaigns in TikTok Ads and actually the only one you can use. According to 88% of marketers, video marketing provides them with positive ROI and it’s an important part of their marketing strategy.

What type of Affiliate Ads can I create with TikTok?

There are 5 major types of ads you can choose from in the TikTok for business platform. We are going to list all of them below along with their unique characteristics, placements and purposes.

In-feed videos are in a way another form of native advertisement. Each 5/6 TikTok videos the user scrolls through an ad is presented seemingly fits the general feed. They are easily scrollable and not that intrusive for the user experience. We recommend this type of ad for affiliate marketing with TikTok.

Brand takeover is a type of ad that’s presented as a full-screen ad, it’s mostly presented when the user opens the app again and it’s sure to get the user attention as they are required to watch it. Unlike the rest of the ads it can be a simple image or an animated gif as well as a video.

TopView is a combination between the brand takeover and the in-feed video ads. These ads open as soon as the app is launched but they integrate easily with the users’ feed. Unlike in-feed videos, this type of ad take the whole screen.

Branded lenses and effects are another way to promote your affiliate product. Bigger brands invest in the development of custom brand-related lenses and effects that users can then use to create their own branded content. This is a type of ad not recommended for affiliates.

Hashtag challenge ads are the type where the brand needs to create a video with a distinct element (e.g. dance or audio), tag it with a branded hashtag, pay to sponsor that and people will create variations of the original. This is another type of ad more recommended for brand awareness and not for affiliate marketers.

Examples of TikTok Ad formats