Microsoft Ads Integration Guide
Microsoft Ads Integration activation guide
- Select your UET tag
- Under ‘Do you have this UET tag installed on your website?’ select ‘Yes…’
- If you have not placed the UET tag on the website please make sure to at least place it on a page and keep it there in order for the TAG to stay active, if the UET tag is not frequently loaded it will be identified as inactive after a few days.
- Click on ‘Next’
Microsoft Advertising Integration Guide Video
How to activate auto-tagging & automatic UTM parameter placements?
If you want your Microsoft Ads campaign data to also be reflected within our dashboard to for example analyse performance of keywords and campaigns you need to make sure that you activate the UTM placements within the auto-tagging setting.
How to track direct linking Microsoft Ads campaigns?
If you are are placing your affiliate URLs as tracking templates in your Microsoft Ads campaigns we can also help you to integrate their conversions in Microsoft Ads. In order to accomplish that you will need to create a Microsoft Ads Conversion Event just like we explained before.
Make sure to include the MSCLKID variable in a subid parameter of the affiliate URL in the following way: