Microsoft Ads Integration Guide
Microsoft Ads Integration activation guide
- Give the event goal a name, e.g. ‘Affiliate Conversion’
- Adjust Action to ‘Equals to’ “wct-conversion” (as you can see in the screenshot)
- Select ‘Conversion action value may vary’
- You can ignore ‘You’ll need to customize your UET tag tracking code to report variable revenue’, you won’t need to customise any tracking code
Microsoft Advertising Integration Guide Video
How to activate auto-tagging & automatic UTM parameter placements?
If you want your Microsoft Ads campaign data to also be reflected within our dashboard to for example analyse performance of keywords and campaigns you need to make sure that you activate the UTM placements within the auto-tagging setting.
How to track direct linking Microsoft Ads campaigns?
If you are are placing your affiliate URLs as tracking templates in your Microsoft Ads campaigns we can also help you to integrate their conversions in Microsoft Ads. In order to accomplish that you will need to create a Microsoft Ads Conversion Event just like we explained before.
Make sure to include the MSCLKID variable in a subid parameter of the affiliate URL in the following way: