Microsoft Ads Affiliate Conversion Integration

Microsoft Ads Integration


Microsoft Ads Integration activation guide

  • Within Microsoft Ads, go to Tools > Conversion tracking > Conversion goals
  • Click on ‘+Create conversion goal’
  • Select ‘Website’
  • Click on ‘Next’
  • Select ‘Purchase’ as Goal Category
  • Select ‘Event’ as Goal Type
  • Click on ‘Next’
  • Give the event goal a name, e.g. ‘Affiliate Conversion’
  • Adjust Action to ‘Equals to’ “wct-conversion” (as you can see in the screenshot)
  • Select ‘Conversion action value may vary’
  • You can ignore ‘You’ll need to customize your UET tag tracking code to report variable revenue’, you won’t need to customise any tracking code
  • Go to Advanced Settings
  • Under Count select ‘All’
  • Use 90 days as conversion window
  • Select ‘Include in “Conversions”
  • Click on ‘Next’
  • Select your UET tag
  • Under ‘Do you have this UET tag installed on your website?’ select ‘Yes…’
  • Click on ‘Next’
  • Select ‘Track event on inline action’
  • Ignore the instructions and the script
  • Click on ‘Next’
  • Then click on ‘Done’
  • Within We Can Track, go to Features and click on the “Enable” button of the Microsoft Ads Integration feature.

Microsoft Advertising Integration Guide Video


How long does it take until my conversions are showing in Microsoft Ads?

We Can Track pushes the conversion to Microsoft Ads close to real time. The integration process within Microsoft Ads usually takes a couple of hours but can also take up to one day.

Do I need to place Tracking Templates in order to see campaign data in We Can Track or Google Analytics?

You can set your own tracking templates but when you make use of Microsoft Ads Auto-tagging functionality, they will already place UTM parameters in your landing page URLs, so you won’t have to adjust your tracking template unless you want to change the values that will be used.

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