How the Facebook affiliate conversion integration works
Now that Facebook has introduced a domain verification system, affiliate publishers are no longer able to add their Facebook Pixel on the advertiser’s thank-you pages. Instead the Facebook Conversion API needs to be used to register conversion data in affiliate publishers’ Facebook Pixels.
By using our system, you can easily integrate your affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your affiliate network accounts and your website to our system and we will do the rest!
To properly integrate your affiliate conversions in your Facebook Pixels (via postbacks or Facebook Conversion API), we track your sessions, clicks and conversions and match them. In order to do so we use SubIDs, which means that we will automatically place SubIDs in your affiliate links, which will help us to trace the conversions back to the traffic data.
So all in all our tool tracks your data in two essential steps:
Traffic Data Tracking
Conversion Data Tracking
Your conversion data is tracked by making use of the affiliate networks’ API endpoints. We will fetch the sales data frequently by accessing the networks with your API credentials.
Can I still track conversions from iOS14.5 users who have opted out from Facebook tracking?
Within our system and Google Analytics you can still fully analyse the performance of your Facebook campaigns. If iOS14.5 users have opted out of Facebook tracking, it means that Facebook will discard any events for these users, meaning their conversions will not be attributed to the Ad Manager or any audiences.
Nevertheless, you can still analyse the full performance anonymised on content, traffic source, campaign, ad-set and ad level within We Can Track and Google Analytics if you make proper use of UTM parameters. The data will thus still give you all the insights you need, only Facebook will not be able to consider conversions from users who have opted out for your campaign optimisations and targeting.
How to track affiliate sale & lead conversions in Facebook Ads
For the installation of our Facebook Ads Affiliate Conversion Integration feature, you need to follow 4 steps:
- Create a wecantrack account
- Connect your affiliate network account(s)
- Connect your website(s)
- Activate the Facebook Ads Integration feature
For all steps we have detailed step by step guides on our Installation Guide page that will lead you through the process.
Benefits of tracking affiliate conversions in Facebook Ads
By integrating affiliate sales in Facebook Ads you are finally able to see the monetary performance of your campaigns, adsets and ads. This will help you to properly adjust your campaigns in order to eliminate cost drivers that kill your profits since the columns Purchases and Purchases Conversion Value will be filled in with your conversion data.
This means you can set up A/B tests to find out which ads and audiences perform well and which don’t. Based on the findings you can allocate your budgets to the pieces that actually convert and are profitable.
Moreover, you can select the Purchase conversion event for the Facebook AI campaign optimisation. So in the end Facebook’s machine learning will find out which users are likely to convert for you, thus narrowing down your audience automatically.
With conversion data in your Facebook account, you can even make use of Facebook’s automatic budget allocation feature.
Additionally, since your conversion data will be registered within your Facebook Pixel, you can set up audiences that either include or exclude converters. A very helpful audience that is often likely to perform well is one that includes the visitors that clicked on an affiliate link and excludes the visitors that already generated a conversion. This way you will show your ads to users who showed interest in what you promoted but didn’t buy for whatever reason. Getting them to engage with your content again can be very effective since you know that those users are definitely interested in what you are offering.
Fun fact: For some publisher websites we worked closely with over 50% of the conversions were generated by returning visitors. So logically speaking, by attracting old visitors, who did not convert yet, back to your website, you will generate more conversions.