How to track Affiliate Conversions in Microsoft Ads

Scale With Microsoft Ads Conversion Tracking For Affiliate Marketing

A monthly audience of 686 million searchers on the Microsoft Search Network and 206 million unique users through native advertising. Automatically track and integrate all your affiliate conversion data in Microsoft Ads and start to optimize your campaigns based on data.

How DoesThe Microsoft Ads (Bing Ads) Affiliate Conversion Integration Work?

After installing our software, our system will track your session and click data, pick up relevant IDs and information, and place unique click IDs in your affiliate links. Once a sale is registered in the network and reported back to our system via API or Postback, we will attribute that conversion to your session and click data and import it into your Microsoft Ads account as a Conversion Event.

The tracking of your data is split into two essential steps:

Traffic Data Tracking

Your traffic data is tracked by our JavaScript tag, WordPress plugin, or API connection. Those will also make the necessary adjustments to your affiliate links.

Conversion Data Tracking

Your conversion data is tracked using the affiliate networks’ API or Postback endpoints. We frequently fetch sales data by accessing the networks with your API credentials, or the networks automatically push your conversion data to our system via Postback URL.

How To Track Affiliate Sale Conversions In Microsoft Ads (Bing Ads)

In order to fully install our Microsoft Ads Affiliate Sales Integration feature, you need to follow 4 steps.

  1. Create a wecantrack account
  2. Connect your affiliate network account(s)
  3. Connect your website(s) and include you UET tag(s)
  4. Activate the Microsoft Ads Integration feature and create a Conversion Event within Microsoft Ads

For all steps we have detailed step by step guides on our Installation Guide page that will lead you through the process.

Microsoft Ads Integration – Video Guide

Benefits Of Tracking Affiliate Conversions In Microsoft Ads (Bing Ads)

Increase ROAS

With your affiliate conversion data in Microsoft Ads (Conversion and Revenue columns), you can easily improve your Microsoft Ads account’s ROAS (Return on ad spend). Simply add the ‘Revenue’, ‘Cost’ and ‘Return on ad spend’ columns within your Microsoft Ads interface to see which campaigns, ad groups, keywords or ads are actually generating profits and make bid or status adjustments according to that. If you have only started with our Microsoft Integration feature, you should first wait some time since you need to collect some data before making the right decisions.

You can finally find campaigns that drain your budgets without returning any revenues, making it easy to eliminate campaigns that are creating losses.

By eliminating unprofitable campaigns, you can increase the bids and budgets of profitable campaigns, reducing your ad spending and increasing your revenue, which will improve the overall performance of your Microsoft Ads account.

You can set up a custom ‘Profit & Loss’ column (Revenue—Cost), which will also help give you a quick overview.

Automate Your Bid Adjustments With Microsoft’s Machine Learning

With your affiliate conversion data within Microsoft Ads, you can automate your bid adjustments by selecting ‘Maximise Conversions,’ ‘Target CPA,’ or ‘Target ROAS’ as bidding strategies within your Microsoft Ads campaigns.

Once you have selected one of these bidding strategies, Microsoft Ads will use Machine Learning to automatically set bids for your keywords and ads.

Microsoft Ads’ Artificial Intelligence will determine whether a user is likely to convert for your website and then adjust the bid accordingly to increase the probability of that user going to your website. It will also decrease your bids for users who are unlikely to convert.

Since Bing / Microsoft Ads has a lot of user data, it makes sense to trust their Artificial Intelligence to optimize the bids of your paid ad campaigns fully.