How to track Affiliate Conversions in Microsoft Ads
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How does the Microsoft Ads (Bing Ads) affiliate conversion integration work?
After installing our software our system will track your session and click data, picking up relevant IDs and information, and will place unique click IDs in your affiliate links. Once a sale was registered in the network and reported back to our system via API or Postback, we will attribute that conversion to your session and click data and import it in your Microsoft Ads account as a Conversion Event.
The tracking of your data is split in two essential steps:
Traffic Data Tracking
Your traffic data is tracked by our JavaScript tag, WordPress plugin or API connection. Those will also make the necessary adjustments on your affiliate links.
Conversion Data Tracking
Your conversion data is tracked by making use of the affiliate networks’ API or Postback endpoints. We will fetch the sales data frequently by accessing the networks with your API credentials or the networks will automatically push your conversion data to our system via Postback URL.
How to track affiliate sale conversions in Microsoft Ads (Bing Ads)
In order to fully install our Microsoft Ads Affiliate Sales Integration feature, you need to follow 4 steps.
- Create a wecantrack account
- Connect your affiliate network account(s)
- Connect your website(s) and include you UET tag(s)
- Activate the Microsoft Ads Integration feature and create a Conversion Event within Microsoft Ads
For all steps we have detailed step by step guides on our Installation Guide page that will lead you through the process.
Microsoft Ads integration – Video Guide
Benefits of tracking affiliate conversions in Microsoft Ads (Bing Ads)
Increase ROAS
With your affiliate conversion data in Microsoft Ads (Conversion and Revenue columns) you can easily improve the ROAS (Return on ad spend) of your Microsoft Ads account. Simply add the ‘Revenue’, ‘Cost’ and ‘Return on ad spend’ columns within your Microsoft Ads interface to see which campaigns, ad groups, keywords or ads are actually generating profits and make bid or status adjustments according to that. If you only got started with our Microsoft Integration feature you should first wait some time since you need to collect some data before making the right decisions.
You are finally able to find campaigns that drain your budgets without returning any revenues which makes it easy to eliminate campaigns that are creating losses.
By eliminating unprofitable campaigns, you can increase bids and budgets of profitable campaigns and thus not only reduce your ad spend but also increase your revenue which will improve the overall performance of your Microsoft Ads account.
You can set up a custom ‘Profit & Loss’ column (Revenue – Cost), this will also help to give you a quick overview.
Automate your bid adjustments with Microsoft’s Machine Learning
With your affiliate conversion data within Microsoft Ads you will be able to automate your bid adjustments by selecting ‘Maximise Conversions’, ‘Target CPA’ or ‘Target ROAS’ as bidding strategies within your Microsoft Ads campaigns.
Once you have selected one of these bidding strategies Microsoft Ads will use its Machine Learning to automatically set bids for your keywords and ads. Microsoft Ads’ Artificial Intelligence will determine whether a user is likely to convert for your website and then adjust the bid accordingly in order to increase the probability of that user going to your website. It will also decrease your bids for users who are unlikely to convert.
Since Bing / Microsoft Ads has a lot of user data it makes sense to trust their Artificial Intelligence to fully optimise the bids of your paid ad campaigns.
