Integrate AWIN Affiliate Sales via API

Connect all your AWIN affiliate sales and lead data with custom dashboards and integrate it in your marketing tools so you can focus on improving your campaigns and marketing performance.

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Integrate your AWIN conversion data in Google Analytics, Google Ads, Facebook and more

All your AWIN conversions in:
Google Analytics    ᛫    Google Ads    ᛫    Facebook    ᛫    One Dashboard    ᛫    Data Studio    ᛫    One API    ᛫    Microsoft Ads   

How to integrate AWIN affiliate conversions in Google Analytics

In order to integrate AWIN conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Awin account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your AWIN account via API

If you want to connect your AWIN account with our system, you need to provide us with an API key for each Awin account and with publisher IDs of all your Awin sub accounts. Those credentials need to be filled in within our data sources page which you can find by following this link:

You can give each of the data connections different names and tags. This enables you to easily filter your data on account or sub account level.

Where can I find the Awin API key (OAth2 token)?

  • Log into your Awin account
  • Click on your user name in the top right corner and select API Credentials (or follow this link
  • Type in your account password and click on “Generate my API token” if no key exists yet, else click on “Show my API tokens” after inserting the password

Where can I find the Awin Publisher IDs?

  • Log into your Awin account
  • Once logged in you are on your dashboard page that shows a list of all your sub accounts (link:
  • Underneath each of your sub account names you can find IDs (in the screenshot “111111”) – these are your publisher IDs

How does the Google Analytics Integration Feature work?

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import AWIN conversions in Google Ads?

Once you have fully set up the Google Analytics Integration feature, integrating your affiliate sales data in Google Ads is an easy and quick task. Google generally offers connection functionalities between their products. So all you have to do is connect your Google Analytics and Google Ads accounts and then import the Ecommerce conversion goal within the conversions section of Google Ads.

Integration Features

Google Analytics Affiliate Conversion Integration

Google Analytics Integration

All your AWIN conversion data as ecommerce conversions within your Google Analytics accounts to deliver transparency on the performance of any available dimension.

Google Ads Affiliate Conversion Integration

Google Ads

Leverage your AWIN conversion data to optimise your Google Ads campaigns, automate bid adjustments and set up relevant audiences to increase your ROAS.

Microsoft Ads Affiliate Conversion Integration

Microsoft Ads

Automatically integrate your AWIN conversion data in Microsoft Ads and properly optimise your campaigns and audiences to increase your overall ROAS.


How does the Awin sale to click attribution work?

Our JavaScript tag automatically locates each affiliate URL and appends an ID to it. It also collects your website’s session and click data. Once a sale is reported in AWIN, it is collected by wecantrack through the API connection. After that the sale is being attributed to the click and session and then imported to Google Analytics or other tools.

Contact Us

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