In order to integrate Awin conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.
You have the option to decide whether you want to connect your Awin network account to our system via API or Postback URL.
The installation is done in four simple steps:
If you want to connect your Awin account with our system, you need to provide us with an API key for each Awin accounts and with publisher IDs of all your Awin sub accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/awin/accounts/create
You can give each of the data connections different names and tags. This enables you to easily filter your data on account or sub account level.
Only one integration method is required, we recommend using the API because it provides more transaction details.
If you want to use the Postback URL connection, all you need to do is generate a Postback URL on our platform, which you will then place in your Awin affiliate network account. You can generate your Awin Postback URL here: https://app.wecantrack.com/user/data-source/networks/awin/accounts/create
Our JavaScript tag automatically locates each affiliate URL and appends an ID to it. It also collects your website’s session and click data. Once a sale is reported in AWIN, it is collected by wecantrack through the API connection. After that the sale is being attributed to the click and session and then imported to Google Analytics or other tools.
Once you fully connected your Awin publisher accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion on your website and Ecommerce activation in your Google Analytics accounts) which should not take longer than 10 minutes.
Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:
After you connected all your Awin accounts and websites, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads and we will push the conversions to your campaigns, ad groups, keywords and ads.
It’s now possible to integrate your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Awin Facebook campaigns in order to achieve the best ROI’s. By using our integration, you can easily import your Awin affiliate conversion data in your Facebook Pixel via the Facebook Conversion API.
Connecting Awin to wecantrack is worth it if you fall into any of these buckets:
Awin hosts thousands of advertiser programs across retail, finance, and travel. Connect your Awin publisher account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta next to the click that drove it.
Automatically track affiliate sales in Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and more.
Book a 45-minute call – we’ll show you live tracking and reporting on a setup like yours, and answer anything specific.
