Awin API Integration

Connect all your Awin affiliate sales and lead data with custom dashboards and integrate it in your marketing tools so you can focus on improving your campaigns and marketing performance.

All your Awin conversions in:

How to integrate Awin affiliate conversions in Google Analytics

In order to integrate Awin conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

You have the option to decide whether you want to connect your Awin network account to our system via API or Postback URL.


The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Awin account to our system via Awin API or Postback URL
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Awin account via our API integration

If you want to connect your Awin account with our system, you need to provide us with an API key for each Awin accounts and with publisher IDs of all your Awin sub accounts. Those credentials need to be filled in within our data sources page which you can find by following this link:

You can give each of the data connections different names and tags. This enables you to easily filter your data on account or sub account level.

Where can I find the Awin API key (OAth2 token)?

  • Log into your Awin account
  • Click on your user name in the top right corner and select API Credentials (or follow this link
  • Type in your account password and click on “Generate my API token” if no key exists yet, else click on “Show my API tokens” after inserting the password

Where can I find the Awin Publisher IDs?

  • Log into your Awin account
  • Once logged in you are on your dashboard page that shows a list of all your sub accounts (link:
  • Underneath each of your sub account names you can find IDs (in the screenshot “111111”) – these are your publisher IDs

How to connect your Awin publisher account via Postback URL

Only one integration method is required, we recommend using the API because it provides more transaction details.

If you want to use the Postback URL connection, all you need to do is generate a Postback URL on our platform, which you will then place in your Awin affiliate network account. You can generate your Awin Postback URL here:



How can I create a Postback URL for Awin?

  • Log into your We Can Track account
  • Go to Data Sources > Affiliate Networks > Awin or you can follow this link:
  • Click on + "Add New Account" and Select "Postback"
  • Give the network account a name of your choice (this name will appear in your reports)
  • Click on Generate Postback URL
  • Copy and Paste the Postback URL in your Awin publisher account.

How does the Awin sale to click attribution work?

Our JavaScript tag automatically locates each affiliate URL and appends an ID to it. It also collects your website’s session and click data. Once a sale is reported in AWIN, it is collected by wecantrack through the API connection. After that the sale is being attributed to the click and session and then imported to Google Analytics or other tools.

How to import Awin affiliate conversions to Google Analytics?

Once you fully connected your Awin publisher accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion on your website and Ecommerce activation in your Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Awin conversions in Google Ads?

Once you have fully set up the Google Analytics Integration feature, integrating your affiliate sales data in Google Ads is an easy and quick task. We offer a Direct Google Ads integration and an integration via Google Analytics. Now you can import all your Awin conversion data into your Google Ads account and campaigns. Find out all about the different integrations we offer on our Google Ads integration page and start scaling up your campaigns performance today!

How to import Awin conversions to Microsoft Ads?

After you connected all your Awin accounts and websites, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads and we will push the conversions to your campaigns, ad groups, keywords and ads.

How to import Awin conversions to Facebook Ads manager?

It’s now possible to integrate your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Awin Facebook campaigns in order to achieve the best ROI’s. By using our integration, you can easily import your Awin affiliate conversion data in your Facebook Pixel via the Facebook Conversion API.

Awin Network Integration – Video Guide