In order to integrate Amazon Associates conversion data in our dashboard, reports and Data Studio you will need to follow three steps:
After that we will report your amazon conversions together with other affiliate network conversions and allow you to pull the data via API or connect it to Data Studio, so that you can automatically create advanced reports that properly visualise your data.
In order to receive access to Amazon's Amazon Creators API reports and ascsubtag/subtag reports, you will need to contact the Amazon Associates support, if you have an account manager who is regularly in contact with you, you should contact that person. Please consider that Amazon might not be willing to provide you access, unfortunately they do not provide that to all publishers.
You will need to properly explain what you need from them, here is an email you could use:
Dear Amazon Associates Support,
We would like to access our Amazon Creators API reports access and ascsubtag/subtag reports, in order to receive all our aggregate conversion data in our own internal application and dashboards. Could you please provide us with the necessary access rights to the Amazon Creators API reports?
Thank you very much.
Kind regards,
In order to create your wecantrack account, simply provide us with your email address and set a password.
You can also sign up via Google or Facebook account.
Once you have received your Amazon Creators API reports access, you can generate the credentials and add them in your wecantrack account.
Our Amazon data source connector can be found under:
Data Sources > Affiliate Networks > Amazon
You can find your Amazon Associates ID on the top right, after logging into your Amazon Associates account.
After saving your account we will automatically fetch your Amazon Associates conversion data and include it in our dashboard and reports. If you like we can also integrate it in separate Data Studio dashboards and reports, BigQuery or other applications via our API.
Unfortunately, Amazon rarely provides access to their SubID parameter (ascsubtag) to their affiliate publishers, which is why it is usually not possible to attribute their conversion data to click and session data. Instead, they still offer Tracking IDs, which can be seen as static SubIDs (If you do have the capability to use the ascsubtag then our Amazon connection will work in the same way as all the other network connections).
With Tracking Ids it is still possible to attribute conversion data to certain pages, content, images, campaigns, ads or even keywords, it just depends on how you make use of them.
Now, since our reporting functionalities are very flexible, it is possible for us to map your Tracking Ids with your pages, content, images, campaigns, ads or keywords. But this requires proper preparation work from your side in order to make this work.
In order to get the most out of your Tracking IDs you need to think about what you would like to accomplish. Of course every publisher wants full visibility on all their data, being able to see which session and click converts and how much approved revenue they generate. Unfortunately, this is not possible with Amazon Associates. Instead you will have to compromise and focus on either or a few of the following:
How to attribute Amazon Associates conversions to website pages and landing pages
You need to start by defining the number of your website pages. Let’s pretend you have 250 website pages on which you have different Amazon links. You will need to place one Tracking ID within all your Amazon links that are on one page, and you will need to do that for every page. This means, you will need 250 different Tracking IDs in order to attribute your Amazon affiliate conversion data to your pages.
By standard, the number of your Tracking IDs are limited to 100, but you can ask the Amazon support to provide you with more, in general they don’t mind and are happy to help.
Once you have set up a list of all your pages and the corresponding TrackingIDs, you can send that list to us and we will create a report for you, giving you an overview of your pages’ sale performance.
On top of that, if you implement our WordPress plugin or JavaScript snippet, we will be able to report Landing Page performance as well, meaning sessions, clicks, sales and commission that are generated on your landing pages.
For this method you will need one unique Tracking ID for each content element. If you have a lot of content and a lot of Amazon links, this will require a lot of work and you might lose a clear overview which will only create a big mess. So unless you properly prepared a clear list that you will follow, we don’t recommend to do this manually. If you only have a few content Elements you would like to track more precisely this method is great though.
Again we will need you to send us a list in which you map your TrackingIDs with your content elements.
Connecting Amazon Associates to wecantrack makes sense if you fall into any of these buckets:
Amazon Associates is Amazon's affiliate program, used by content creators, publishers, and bloggers to monetise traffic with affiliate links to millions of products across the global Amazon catalogue. Connect your Amazon Associates account to wecantrack via the S3 Data Feed and every qualifying-purchase commission gets attributed back to the click, page, and Tracking ID that drove it.
Automatically track affiliate sales in Google Analytics, Google Ads, Facebook Ads, Claude and more.
Book a 45-minute call – we’ll show you live tracking and reporting on a setup like yours, and answer anything specific.
