How to track Affiliate Sales in Twitter Ads

Automatically track and integrate all your affiliate sales and lead conversion data in your Twitter Ads campaigns to properly optimise your bidding, campaigns, ads and audiences.

 

How does the Twitter ads affiliate sales integration work?

With our platform, effortlessly incorporate your affiliate conversion insights into your Twitter Ads campaigns through the Postback URL feature. Just connect your affiliate network profiles and website within our system – we’ll handle the rest!

To seamlessly merge your affiliate sales into your Twitter Ads accounts, we meticulously monitor your sessions, clicks, and sales, aligning them accurately. Our automated attribution process ensures that once completed, our system precisely identifies the information necessary for importing into your Twitter Ads account, guaranteeing full attribution of conversion data to your campaigns and advertisements.

This data monitoring process comprises two pivotal stages:

Traffic Data Monitoring

We track your traffic data using our JavaScript snippet, WordPress plugin, or API integration, streamlining your affiliate links with necessary adjustments.

Sales Data Monitoring

For tracking sales data, we leverage affiliate networks’ API endpoints. With your API credentials, we regularly retrieve sales data by accessing these networks.

How to track affiliate sale conversions in Twitter Ads

In order to fully install our Reddit Ads Affiliate Sales Integration feature, you need to follow 4 steps.

  1. Create a wecantrack account
  2. Connect your affiliate network account(s)
  3. Connect your website(s)
  4. Activate the Twitter Ads Integration feature

For all steps we have detailed step by step guides on our Installation Guide page that will lead you through the process.

The Outcome: Twitter ads with conversion data integrated

By seamlessly integrating affiliate sales with Reddit Ads, you gain the ability to comprehensively assess the financial performance of your campaigns and ads.

These invaluable insights empower you to discern the effectiveness of your Twitter Ads campaigns, identifying areas for enhancement or potential suspension. For instance, you can readily identify scenarios where an ad boasts an impressive click-through rate (CTR) with numerous clicks, yet fails to register any sales. Conversely, another ad might exhibit a low CTR but boasts a substantial conversion rate. With this data at your disposal, you can efficiently pause campaigns that strain your budget and redirect your focus towards those that generate substantial revenue.

Purchase as your campaign goal

Now that you have your conversion data integrated in your Twitter ads account, you can select the Conversion goal “Purchase” when creating your new campaigns. That will open the door for Twitter ads AI to optimize your ads performance based on your actual revenue and conversion data optimising your ROA’s in real time.

Benefits of tracking affiliate sales in Twitter ads

Decrease unnecessary costs & increase roas

By integrating affiliate sales into Twitter Ads, you gain the ability to effectively gauge the conversion and revenue performance of your campaigns and advertisements. This data-driven insight empowers you to make informed adjustments to your Reddit Ads affiliate campaigns, enabling you to identify and eliminate cost drivers that negatively impact your profits. This is facilitated by the automatic population of the “Conversion” and “Total Complete Payment Value” columns with your conversion data, providing a clear overview of your campaign’s financial outcomes.

A/B test campaigns based on conversions

This functionality enables you to establish A/B tests, facilitating the identification of high-performing ads and target audiences, as well as those that underperform. Armed with these insights, you can strategically allocate your budgets to advertisements that yield tangible conversions and profitability within your Twitter Ads campaigns.

Fine-tune your audiences

Furthermore, as your conversion data becomes an integral part of your Twitter campaigns, you can create specialized audiences that encompass or exclude converters. One particularly beneficial audience strategy involves incorporating visitors who engaged with an affiliate link while excluding those who have already completed a conversion. This approach often proves advantageous since it targets users who demonstrated interest in your promotion but didn’t make a purchase for various reasons. Re-engaging this audience with your content can yield substantial results, considering their established interest in your offerings.