Cookies
We Can Track’s JavaScript Tag places a first party cookie (called ‘_wctrck’) which is merely used to track the visitor’s session. The session cookie determines which interactions belong within the same session which is of relevance for We Can Track’s integration features. It expires after 4 hours after the visitor’s last interaction with the website.

We Can Track’s WordPress plugin places two additional first party cookies (called ‘_wct_http_referrer_1‘ and ‘_wct_http_referrer_2′) which are used to retrieve the correct clickout_url and redirect_url.
If only using our JavaScript tag, or our JavaScript tag in combination with our clickout API is used, then these two cookies are not placed.

Personal Data
By standard, We Can Track does not track any personal data, but anonymised IP addresses. Anonymised IP addresses can not be traced back to any real persons and are simply used to determine the geographical region of the visitor.
Publishers can only track personal data via We Can Track by making use of the metadata, custom index or subid capabilities. It is the publisher’s responsibility to comply with data privacy regulations. We Can Track, as data processor, is in no position to give advice in this matter.

Responsibility
The publisher, as data controller, carries full responsibility and thus needs to define its actions towards data regulation compliancy on its own or by seeking legal advice from someone who is in the position to deliver it.

Contact Us

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