Impact API Integration

Track all your Impact affiliate sale and lead conversions in Google Analytics, Google Ads, Microsoft Ads, Facebook and custom dashboards to improve and scale up your campaigns, content and marketing performance.

All your Impact conversions in:

How to integrate Impact affiliate conversions in Google Analytics

In order to integrate Impact conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

How to connect your Impact account via our API integration

To track all your Impact conversions you need to provide us with an API Key, user Application Key and Partner ID for each of your Impact accounts. Those credentials need to be filled in within our data sources page which you can find by following this link:

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Where can I find the Impact Auth Token?

Where can I find the Impact Account SID?

How to connect your Impact publisher account via Postback URL

You have the option to decide whether you want to connect your Impact network account to our system via API or Postback URL. Only one integration method is required.

If you want to use the Postback URL connection instead of the API, all you need to do is generate a Postback URL on our platform, which you will then place in your Impact affiliate network account. You can generate your Impact Postback URL here:


How can I create a Postback URL for Impact?

  • Log into your We Can Track account
  • Go to Data Sources > Affiliate Networks > Impact or you can follow this link:
  • Click on + "Add New Account" and Select "Postback"
  • Give the network account a name of your choice (this name will appear in your reports)
  • Click on Generate Postback URL
  • Copy and Paste the Postback URL in your Impact publisher account.

How to import Impact conversions to Google Analytics?

Once you fully connected your Impact accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

How to import Impact conversions to Google Ads?

When you import your conversions to Google Analytics there is only one more step required to import relevant conversions to Google Ads. All you need to do is connect your Google Analytics and Google Ads accounts and import the transaction conversions within the conversions section of Google Ads. You can also integrate your affiliate conversions directly in Google Ads without using Google Analytics.

How to import Impact conversions to Microsoft Ads?

Once you have connected your Impact accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Impact conversions to Facebook Ads manager?

With We Can Track you can integrate your affiliate sales into Facebook Ads Manager. That simple but revolutionary method will allow you to optimize your Impact Facebook campaigns in order to achieve the best ROI’s. By using our integration, you can easily import your Impact affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Impact account and your website to our system and we will do the rest!