Impact API Integration

Impact runs affiliate, influencer, and B2B partnership programs for thousands of brands. Connect your Impact partner account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

All your Impact conversions in:

How to integrate Impact affiliate conversions in Google Analytics

In order to integrate Impact conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

How to connect your Impact partner account via our API integration

To track all your Impact conversions you need to provide us with an API Key, user Application Key and Partner ID for each of your Impact partner accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/impact/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Where can I find the Impact Auth Token?

Where can I find the Impact Account SID?

How to connect your Impact publisher account via Postback URL

You have the option to decide whether you want to connect your Impact network account to our system via API or Postback URL. Only one integration method is required.

If you want to use the Postback URL connection instead of the API, all you need to do is generate a Postback URL on our platform, which you will then place in your Impact affiliate network account. You can generate your Impact Postback URL here: https://app.wecantrack.com/user/data-source/networks/impact/accounts/create

 

How can I create a Postback URL for Impact?

  • Log into your We Can Track account
  • Go to Data Sources > Affiliate Networks > Impact or you can follow this link: https://app.wecantrack.com/user/data-source/networks/impact/accounts
  • Click on + "Add New Account" and Select "Postback"
  • Give the network account a name of your choice (this name will appear in your reports)
  • Click on Generate Postback URL
  • Copy and Paste the Postback URL in your Impact publisher account.

How to import Impact conversions to Google Analytics?

Once you fully connected your Impact partner accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

How to import Impact conversions to Google Ads?

When you import your conversions to Google Analytics there is only one more step required to import relevant conversions to Google Ads. All you need to do is connect your Google Analytics and Google Ads accounts and import the transaction conversions within the conversions section of Google Ads. You can also integrate your affiliate conversions directly in Google Ads without using Google Analytics.

How to import Impact conversions to Microsoft Ads?

Once you have connected your Impact partner accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Impact conversions to Facebook Ads manager?

With wecantrack you can integrate your affiliate sales into Facebook Ads Manager. That simple but revolutionary method will allow you to optimize your Impact Facebook campaigns in order to achieve the best ROI's. By using our integration, you can easily import your Impact affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Impact partner account and your website to our system and we will do the rest!

Who this Impact integration is for

Connecting Impact to wecantrack is worth it if you fall into any of these buckets:

  • SaaS and B2B review sites running Impact links to software brands (Notion, Canva, Airtable, ClickUp and others) who need per-program revenue back in their analytics.
  • Content and review sites covering retail, finance, or travel brands that run partnerships through Impact and need clean per-merchant attribution.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Impact landing pages and needing commission data back in the ad platform for ROAS optimisation.
  • Affiliate agencies managing multi-advertiser Impact portfolios who need clean per-campaign attribution across sources, geographies, and brands.
  • Anyone already tracking other networks with wecantrack who wants Impact commissions flowing into the same Google Analytics, Google Ads, Microsoft Ads, and Facebook Ads reports as the rest of their affiliate revenue.

Impact partnership network at a glance

Impact logo

Impact runs affiliate, influencer, and B2B partnership programs for thousands of brands. Connect your Impact partner account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: Multi-advertiser global partnership platform
  • Integration methods: API (recommended) or Postback URL
  • Tracked event: Sale, lead, install, or custom action — set per advertiser program
  • Commission models: CPS (revenue share), CPA, CPL, CPI — set per advertiser
  • Reporting granularity: Per-advertiser, per-publisher, per-SubID
  • Cookie window: Defined by each advertiser program
  • Publisher payouts: Defined per advertiser, multi-currency
  • Program contact: Publisher dashboard at app.impact.com

Frequently asked questions

Should I use the API or the Postback URL integration for Impact?

We recommend the API integration. Both methods deliver conversions to wecantrack, but the API pulls richer transaction detail (advertiser, SubID, commission breakdown, action status) directly from Impact, while the Postback URL only fires per-conversion. You only need one method connected.

What event does the Impact integration track?

Whatever the advertiser is paying you for — a sale, a qualified lead, a SaaS signup, an app install, or a custom action. Impact reports each action with its advertiser, SubID, payout amount, and status (pending, approved, reversed). wecantrack captures all of that and matches it to the click that drove it.

Will my Impact conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. Once Impact is connected, wecantrack deduplicates each commission against the original click and sends it into Google Analytics, Google Ads, Microsoft Ads, and Facebook Ads Manager using each platform's native offline conversion import. You see Impact commission revenue alongside the campaign, ad group, and keyword that drove it.

Do I need a developer to set this up?

No. The Impact Auth Token and Account SID are generated inside your Impact publisher dashboard and pasted into wecantrack. The Postback URL alternative is also a copy-paste setup. Wiring conversions to Google Analytics, Google Ads, Microsoft Ads, and Meta is handled inside the wecantrack UI.

Can I track SubIDs across different Impact advertisers?

Yes. Impact supports SubID parameters on every advertiser link, so you can label traffic by channel, creative, page, or campaign. wecantrack reads those SubIDs across all your advertisers, so you can slice Impact commission revenue by whichever dimension you pass through.

How long does the integration take to set up?

Most partners finish the Impact API setup in under ten minutes — copy the Auth Token and Account SID from Impact, paste them into wecantrack, done. The longer part, if you have not done it before, is the initial wecantrack onboarding to your ad platforms, which is a one-time setup shared across every network you add.

Advertisers within Impact that we know of:

Apollo
Better Beer
BILL.com
Coda Payments
Direct Asia Insurance
Elite Supplements
Gusto
Notta
OLIPOP
PUMA
Rollie Nation
SCRAMBLy
STRAND
Starshipit
Taylor Hart
Trainpal
Triple Whale
Vyond
Yamazaki