3. Connecting Websites

The final step for our system’s foundation is connecting your websites or applications which will enable our system to track sessions and clicks and place SubID parameters in your affiliate links. This is necessary to trace the conversion data back to the traffic data.

If you are cloaking your affiliate URLs, our system will place the SubID parameter in your affiliate URL during the redirect process.

If you are not cloaking your affiliate URLs, our system will be able to automatically place our click IDs in your affiliate URLs.

When your websites are fully connected, our system will place first party cookies to keep track of the session and determine pages where clicks originate. The lifespan of these first party cookies is 4 hours.

You can add as many websites to your account as you like.

Requirements for Click Tracking & Attribution

We can only work with your affiliate URLs if you follow some basic rules:

Connecting a website


  • Check if our system filled in the right Google Analytics Tracking ID, Facebook Pixel ID and Microsoft Ads UET Tag ID and correct them if necessary
  • If you want, add the Google Ads Tag & Label and Facebook API Token or other ad network pixel / tag IDs (optional)
  • Select whether you use WordPress or not
  • Adjust advanced settings if necessary
  • Click on “Save and Integrate”
Not Using WordPress
  • Copy the JavaScript Snippet and paste it in the header of your website behind the Google Analytics tag. It is recommended not to use Google Tag Manager for that because Google Tag Manager gets blocked by numerous ad blockers.

In case you cloak your affiliate links click on the following button to read about our Clickout API endpoints (please don’t hesitate to contact us if you have any questions).

Using WordPress
  • Install our WordPress plugin to connect your website to our system and automatically place the necessary SubIDs
  • Our WordPress plugin is compatible with almost every redirection and cloaking plugin, so you don’t need to do anything else but install our plugin.
  • In case you see that our WordPress plugin is not compatible with your redirect method please make sure to use the ‘wp_redirect’ function, uncloak your outgoing URLs, use our clickout API or get in touch with us to find the best solution.

Connecting a website Video Guide

Testing session and click tracking

Please note that our dashboard refreshes once an hour, so if you want to test if the website connection works please use the log under Data Sources > Websites (‘Logs’ button of the corresponding website). It will show you the last 100 sessions and clicks registered for that website, thus this section is suited for testing and troubleshooting.

If something is unclear please contact us.