Tradetracker API Integration

Connect all your Tradetracker affiliate sales and lead data with custom dashboards and integrate it in your marketing tools so you can focus on improving your campaigns and marketing performance.

All your Tradetracker conversions in:

How to integrate Tradetracker affiliate conversions in Google Analytics

For us to integrate Trade tracker conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in all your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Tradetracker account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature


If you would like to connect your Tradetracker account to wecantrack you need to give us your account’s API key (Passphrase), customer ID and each site ID of the websites registered in your Tradetracker account. Those credentials need to be filled in within our data sources page which you can find by following this link:

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Where can I find my Tradetracker API key (Passphrase)?

Where can I find my Tradetracker Customer ID?

Where can I find my Tradetracker Site IDs?

How to import Tradetracker conversions to Google Analytics?

Once you fully connected your Tradetracker accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

How to import Tradetracker conversions to Google Ads?

You can choose from different methods to integrate your Tradetracker conversions into your Google Ads account. With We Can Track you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Tradetracker conversions to Microsoft Ads?

Once you have connected your Tradetracker accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Tradetracker conversions to Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That simple but revolutionary method will allow you to optimize your Tradetracker Facebook campaigns in order to achieve the best ROI’s. By activating our integration, you can easily import your Tradetracker affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Tradetracker account and your website to our system and we will do the rest!