Tradetracker API Integration

TradeTracker’s retail and lifestyle commissions feed into Google Ads, Microsoft Ads, ChatGPT and Meta Ads with wecantrack, through API and postback connections.

How to integrate Tradetracker affiliate conversions in Google Analytics

For us to integrate Trade tracker conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in all your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Tradetracker account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

 

If you would like to connect your Tradetracker account to wecantrack you need to give us your account’s API key (Passphrase), customer ID and each site ID of the websites registered in your Tradetracker account. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecant​rack.com/user/data​-source/networks/t​radetracker/accoun​ts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Where can I find my Tradetracker API key (Passphrase)?

Where can I find my Tradetracker Customer ID?

Where can I find my Tradetracker Site IDs?

How to import Tradetracker conversions to Google Analytics?

Once you fully connected your Tradetracker accounts to wecantrack you have the possibility to let us integrate those into your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

How to import Tradetracker conversions to Google Ads?

You can choose from different methods to integrate your Tradetracker conversions into your Google Ads account. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Tradetracker conversions to Microsoft Ads?

Once you have connected your Tradetracker accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Tradetracker conversions to Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That simple but revolutionary method will allow you to optimize your Tradetracker Facebook campaigns in order to achieve the best ROI’s. By activating our integration, you can easily import your Tradetracker affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Tradetracker account and your website to our system and we will do the rest!

Who is the Tradetracker integration for

Connecting TradeTracker to wecantrack makes sense if you fall into any of these buckets:

  • Content sites running TradeTracker programs across retail, fashion, home, finance, and travel who need per-merchant revenue back in Google Analytics.
  • Benelux, German, and Iberian cashback and coupon operators with high-volume TradeTracker click activity who need clean SubID and Site-ID attribution.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to TradeTracker-tracked landing pages and needing CPS commission data flowing back for European ROAS optimisation.
  • Existing wecantrack customers adding TradeTracker alongside other affiliate networks (Daisycon, Awin, Tradedoubler) for unified continental affiliate data.

TradeTracker affiliate network at a glance

TradeTracker is a Dutch-headquartered, globally-operating affiliate marketing network covering retail, fashion, home, finance, and travel merchants across 18+ markets. Connect your TradeTracker publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: Global multi-advertiser affiliate network (Dutch-founded)
  • Integration method: API (Passphrase + Customer ID + Site IDs)
  • Tracked event: Sale or lead, depending on the merchant program
  • Commission models: CPS, CPA, CPL
  • Reporting granularity: Per-merchant, per-Site-ID, per-affiliate, per-SubID
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Configurable (monthly, twice-monthly, or up to 4x/month), multi-currency (EUR primary, GBP, others)
  • Program contact: Publisher dashboard at affiliate.tradetracker.com

How to send TradeTracker conversion data to ChatGPT and Claude

Your TradeTracker conversions are collected and attributed by wecantrack to the traffic and campaign behind them. Through MCP, ChatGPT, Claude and any assistant on your MCP stack can read that data, so you can ask which markets grew and which campaigns to scale, without exports per country.

Advertisers within TradeTracker we track for our customers:

TradeTracker doesn't publish a public advertiser directory. TradeTracker hosts thousands of merchant programs worldwide; the brands visible inside your dashboard depend on which programs you've joined. Connect your TradeTracker account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

Frequently Asked Questions

On TradeTracker, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or TradeTracker), paste them in the other system, and conversions flow on every qualifying event.
Whatever the merchant program is configured to fire on: a completed sale or a qualified lead. The sale amount, commission, transaction ID, and SubID are registered as transactions in wecantrack.
Yes. wecantrack pushes attributed TradeTracker conversions into Google Ads, Microsoft Ads, Meta Ads and others as website conversions through server-side connections (via API or Postbacks), matched to the original click/session. Optimise paid campaigns on real commission revenue.
No. Setup is copy paste between TradeTracker and your wecantrack dashboard. Most affiliates connect TradeTracker within a couple of minutes.
Yes. wecantrack preserves TradeTracker’s SubID parameters, which are available within the wecantrack dashboard and reports.
Within a couple of minutes end to end: configure credentials between wecantrack and TradeTracker, and conversions start flowing on the next TradeTracker event.