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Taboola Integration Guide
Requirements
Taboola Integration step by step guide
- Go to Taboola Pixel > Conversions
- Click on New Conversion
- For Type select ‘Event’
- For Based On select ‘Custom’
- Give the conversion a name, e.g. ‘Affiliate Conversion’
- For Event Name use ‘wct-conversion’ (it has to be exactly that)
- For Category select ‘Purchase’
- Use a Conversion Window of 30 days
- Don’t place a value
- For Include in Total Conversions select ‘Yes’
- For the exclusion of converters you can select what you prefer (using ‘Yes’ is recommended if you do not want to target users again if they already made a purchase)
- You do not need to place the provided pixel anywhere
- Click on ‘Create Conversion’
- Go to Features and activate the ‘Taboola Integration’ feature.
Placing UTM parameters in Tracking Code (optional)
In order to represent your campaign data in our dashboard we recommend placing UTM parameters in your campaigns / ads. Here you can find an example of UTM parameters you can place in your URLs, but feel free to customise it to your needs:
utm_source=Taboola&utm_medium=cpc&utm_campaign={campaign_name}&utm_content={campaign_item_id}
Taboola Integration Video Guide
That’s it!
From now on your affiliate conversions coming from Taboola campaigns will automatically be integrated in Taboola.
