How to track Affiliate Sales in Taboola

Unlock Taboola Affiliate Marketing Potential with Conversion Tracking

Reach billions of users each month with Taboola. Automatically track and integrate all your affiliate sales and lead conversion data in your Taboola ad campaigns to properly optimise your bidding, campaigns, ads and audiences.

How does the Taboola affiliate sales integration work?

By using our system, you can easily integrate your affiliate conversion data in your Taboola affiliate campaigns via Postback URL. Simply add your affiliate network accounts and your website to our system and we will do the rest!

In order to integrate your affiliate sales in your Taboola accounts, we track your sessions, clicks and sales and match them. The attribution is done automatically and once it’s done, our system will know what exactly it needs to import in your Taboola account in order to fully attribute the conversion data to your Taboola campaigns and ads.

The tracking of your data is split in two essential steps:

Traffic Data Tracking

Your traffic data is tracked by our JavaScript snippet, WordPress plugin or API connection. Those will also make the necessary adjustments on your affiliate links.

Sales Data Tracking

Your sales data is tracked by making use of the affiliate networks’ API endpoints. We will fetch the sales data frequently by accessing the networks with your API credentials.

How to track affiliate sale conversions in Taboola

In order to fully install our Taboola Affiliate Sales Integration feature, you need to follow 4 steps.

  1. Create a wecantrack account
  2. Connect your affiliate network account(s)
  3. Connect your website(s)
  4. Activate the Taboola Integration feature

For all steps we have detailed step by step guides on our Installation Guide page that will lead you through the process. Here is a video guiding you through all the steps:

The Outcome: Taboola with conversion data integrated

By integrating affiliate sales in Taboola you are finally able to see the monetary performance of your campaigns and ads.

These insights will help you to find out what performs well and what you need to improve or pause in your Taboola campaigns. For example, you will be able to spot if an ad has a high CTR and it’s generating a lot of clicks but no sales are registered, while another ad has a very low CTR but a high conversion rate. You can easily stop the one that’s draining your budget and focus on the one that’s generating revenue.

Online Purchases as your campaign goal

Now that you have your conversion data integrated in your Taboola account, you can select the Conversion goal “Online Purchases” when creating your new campaigns. That will open the door for Taboola AI to optimize your ads performance based on your actual revenue and conversion data optimising your ROA’s in real time.

Taboola campaigns dashboard with conversion data:

Benefits of tracking affiliate sales in Taboola

Decrease unnecessary costs & increase roas

By integrating affiliate sales in Taboola you are now able to see the conversions and revenue performance of your campaigns and ads. This will help you to properly adjust your Taboola affiliate campaigns in order to eliminate cost drivers that kill your profits since the columns Conversion and Total Complete Payment Value will be filled in with your conversion data.

A/B test campaigns based on conversions

This means you can set up A/B tests to find out which ads and audiences perform well and which don’t. Based on the findings you can allocate your budgets to the ads that actually convert and are profitable on your Taboola Native Ads campaigns.

Fine-tune your audiences

Additionally, since your conversion data will be registered within your Taboola campaigns, you can set up audiences that either include or exclude converters. A very helpful audience that is often likely to perform well is one that includes the visitors that clicked on an affiliate link and excludes the visitors that already generated a conversion. This way you will show your ads to users who showed interest in what you promoted but didn’t buy for whatever reason. Getting them to engage with your content again can be very effective since you know that those users are definitely interested in what you are offering.