Outbrain Integration

Outbrain Integration

After you have created your We Can Track account, connected your affiliate networks and websites our system will be able to track your traffic data and attribute your conversion data to it. Because of that we will be able to integrate your affiliate conversions in Outbrain via Postback URL.

Requirements

Outbrain Integration step by step guide

  • Go to Conversions
  • Click on ‘Add Conversion’
  • Select Event-Based Conversion
  • Within Details fill in the following
  • As ‘Name’ use ‘wctconversion’
  • As category select ‘Purchase’ (unless you want to use a different category)
  • Leave the rest as is and click on ‘Save’
  • Go to Account Settings (this can also be done within the tracking section on campaign level)
  • Adjust the suffix in order to include ‘obclid={{ob_click_id}}’

Here is a tracking template example you could be using:

utm_source=outbrain&utm_medium=cpc&utm_campaign={{campaign_name}}&obclid={{ob_click_id}}
  • Go to Features and activate the ‘Outbrain Integration’ feature.
outbrain-integration-feature-activation

Outbrain Integration Video Guide

That’s it!

From now on your affiliate conversions coming from Outbrain campaigns will automatically be integrated in Outbrain.

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