Outbrain Integration Guide

After you have created your wecantrack account, connected your affiliate networks and websites our system will be able to track your traffic data and attribute your conversion data to it. Because of that we will be able to integrate your affiliate conversions in Outbrain via Postback URL.


Outbrain Integration step by step guide

  • Go to Conversions
  • Click on ‘Add Conversion’
  • Select Event-Based Conversion
  • Within Details fill in the following
  • As ‘Name’ use ‘wctconversion’
  • As category select ‘Purchase’ (unless you want to use a different category)
  • Leave the rest as is and click on ‘Save’
  • IMPORTANT NOTE: Please do not place the conversion event code on your website. The conversion integration is handled by our system, triggering the code on site will lead to false conversion registrations.
  • Go to Account Settings (this can also be done within the tracking section on campaign level)
  • Adjust the suffix in order to include ‘obclid={{ob_click_id}}’

Here is a tracking template example you could be using:

  • Go to Features and activate the ‘Outbrain Integration’ feature.

Outbrain Integration Video Guide

That’s it!

From now on your affiliate conversions coming from Outbrain campaigns will automatically be integrated in Outbrain.

Frequently Asked Questions

Outbrain attributes the conversion data to the click data and thus to click dates. Because of that, the conversions are reported on the dates when the corresponding clicks occurred.