Google Analytics Integration
After you have created your We Can Track account, connected your affiliate networks and websites our system will be able to track your traffic data and attribute your conversion data to it. This enables us to push your conversion data to other tools such as Google Analytics.
- We Can Track account
- Affiliate networks connected to We Can Track
- Website(s) connected to We Can Track, including GA Property ID(s)
- Google (Universal) Analytics account(s)
Step by step guide
- Enable Ecommerce in Google Analytics
Activating Ecommerce within Google Analytics is very simple but does require you to have admin rights of the account.
- Go to Admin – Ecommerce Settings
- Turn on “Enable Ecommerce”
Please do not enable Enhanced Ecommerce
If you want to make use of Enhanced Ecommerce, please send us an email.
In order to gain more precision in terms of sales attribution, you can increase the Google Analytics session duration to 4 hours (which is the maximum).
- Go to Admin – Tracking Info – Session Settings
- Set Session timeout to 4 hours and 0 minutes
That was it! From now on your affiliate sales will be integrated in your Google Analytics account.
Please note that only conversions coming from clicks that happened after the installation of We Can Track will be integrated in Google Analytics. This means it will take some time to have a full coverage because sales from older clicks will still be registered in the networks because of the cookie duration but cannot be imported to Google Analytics due to the missing SubIDs.
Google Analytics Integration Guide Video
Google Analytics Enhanced Ecommerce
If you are using our Clickout API to pass click data to us we can also set up an Enhanced Ecommerce integration which could contain information regarding products, brands, categories, lists, affiliate networks, SKUs and transaction IDs. You will need to provide us the information you want integrated via our metadata parameter within the Clickout API. Please contact us if you are interested in this functionality and we will give you additional information.
GA4 (Google Analytics 4) Integration
Because the GA4 API is still in alpha stage we have not set up an integration with GA4. Once this API endpoint goes into beta we will work on an integration. Until then we recommend you make use of our Universal Analytics Integration.