Google Analytics Integration Guide
After you have created your wecantrack account, connected your affiliate networks and websites our system will be able to track your traffic data and attribute your conversion data to it. This enables us to push your conversion data to other tools such as Google Analytics.
We have integrations with both Google Analytics versions available. The GA4 integration feature is currently in beta.
Google Analytics 4 Integration Guide (BETA)
Step by step guide
- Within the same section, click on ‘Measurement Protocol API secrets’
- Click on ‘Create’
- Give the API connection a nickname, e.g. ‘wecantrack’
- Click on ‘Create’
- Copy the API secret
- Place it in the GA 4 API Secret field within your website settings in the wecantrack interface (currently under ‘show more integrations’)
- Click on ‘Save’ or ‘Save and Integrate’
That was it! From now on your affiliate conversions will be integrated in your Google Analytics 4 account.
Please note that only conversions coming from clicks that happened after the installation of wecantrack will be integrated in Google Analytics. This means it will take some time to have a full coverage because sales from older clicks will still be registered in the networks because of the cookie duration but cannot be imported to Google Analytics due to the missing SubIDs. Moreover, GA4 requires around 12 hours for data to get registered.
Custom Definitions (optional)
Through custom definitions (Configure > Custom Definitions) you can set up custom dimensions and metrics to gain additional information regarding clicks and conversions from the data we integrate in your GA4 accounts. Here we will list the custom dimensions and metrics you will be able to set up with our standard integration:
Universal Analytics Integration Guide
Step by step guide
That was it! From now on your affiliate sales will be integrated in your Google Analytics account.
Please note that only conversions coming from clicks that happened after the installation of wecantrack will be integrated in Google Analytics. This means it will take some time to have a full coverage because sales from older clicks will still be registered in the networks because of the cookie duration but cannot be imported to Google Analytics due to the missing SubIDs.
Please note that Universal Analytics will be sunset in summer 2023, so we recommend to also set up the GA4 integration feature.
Google Analytics (Universal Analytics) Integration Guide Video
Google Analytics Enhanced Ecommerce (Universal Analytics)
If you are using our Clickout API to pass click data to us we can also set up an Enhanced Ecommerce integration which could contain information regarding products, brands, categories, lists, affiliate networks, SKUs and transaction IDs. You will need to provide us the information you want integrated via our metadata parameter within the Clickout API. Please contact us if you are interested in this functionality and we will give you additional information.
How to exclude URL query parameters (Universal Analytics)
If you are making use of other ad networks than Google Ads you will notice that the click ID parameters placed by these ad networks will cause your landing page URL to be split. There is a simple way to prevent that and let Google Analytics remove these parameters from the URLs in your reporting.
Affiliate Link Click Goal in Google Analytics (Universal Analytics)
Once you have fully connect your networks, websites and analytics integration, the clicks on your affiliate links will be tracked in Google Analytics under events. Due to that you can also set up a Click goal next to the Ecommerce goal. This will help you analise click through rates for your website content.
You’re all set. Now you can go and select the Click goal within your Acquisition section in Google Analytics.