Tracking Google Shopping & CSS Campaigns
There are two methods how you can integrate your Google Shopping / CSS campaign conversions in Google Ads. Since for Google Shopping you always need to lead shoppers directly to the merchants’ websites you need to either place the affiliate URLs or redirect URLs that lead to affiliate URLs as tracking templates.
Using Affiliate URLs as tracking template (only available for one Google Ads account)
- Create a wecantrack account
- Connect your affiliate network accounts
- Create a Google Ads conversion event (Tag & Label ID)
- Go to Data Integrations > Platforms > Google Ads
- Click on ‘Account’
- Place the Tag ID & Label in the field and save
Make sure to include the GCLID variable in a subid parameter of the affiliate URL in the following way:
This way our system will be able to determine that there is a GCLID which it will then push together with the transaction information to the Tag ID provided on account level.
Using Redirect URLs as tracking template (available for multiple Google Ads accounts)
When using your own redirect URLs as tracking templates, the integration process works the same way as when you connect a normal website of yours. So simply follow these steps: