In order to integrate Booking conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data to your traffic data. Once you placed our JavaScript snippet or installed our WordPress plugin on your website, our software automatically places relevant SubIDs in your Booking affiliate links, which enables us to automatically match your traffic and affiliate conversion data.
The installation is done in four simple steps:
All you need to connect your Booking affiliate api with our system is to provide us with your Booking API Username and API Password, which you can get by requesting Booking.com support a username and password for the Booking Details API endpoint (please consider they usually don't grant API access to publishers who generate less then 20,000 bookings per year). Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/bookingcom/accounts/create
In case you are not granted access to the Booking Details API endpoint, you have the option to export your earnings CSV from booking and upload it directly in your wecantrack account. Via our Booking.com CSV import functionality you'll still have access to all our tracking, attribution and integration features for Booking.com conversions. Please find below a detailed step-by-step guide for both integration methods we have available.
Note:Â You can import your earnings on a weekly or two week basis. In case you're running ad campaigns, we advise a higher update frequency in the first weeks since it can have a bigger impact on your ad performance.
Once you fully connected your Booking.com affiliate accounts you have the possibility to let us integrate your conversions in your Google Analytics Universal or GA4 accounts.
Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:
You can choose from different methods to integrate your Booking affiliate conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.
Once you have connected your Booking affiliate accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your Booking affiliate campaigns.
Integrate all your Booking affiliate sales into Facebook Ads Manager. That will allow you to optimize your Booking Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Booking affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Booking account and your website to our system and we will do the rest!
Connecting Booking.com to wecantrack makes sense if you fall into any of these buckets:
Booking.com is the world's largest online travel agency, with 28 million accommodations, plus transportation and attractions, in over 60,000 locations. The Booking.com Affiliate Partner Program rewards publishers for completed and qualifying stays. Connect your Booking.com Partner account to wecantrack via API or CSV import and every commission gets matched to the click, campaign, and keyword that drove the booking.
Grow your affiliate income with affiliate conversion tracking in tools like Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and more.
