Partnerize API Integration

Partnerize’s global enterprise partnership commissions land in Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per advertiser, Partner ID, and SubID.

All your Partnerize conversions in:

How to integrate Partnerize affiliate conversions in Google Analytics

In order to integrate Partnerize conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs on your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Partnerize account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Partnerize account via our API integration

To track all your Partnerize conversions you need to provide us with an API Key, user Application Key and Publisher ID for each of your Partnerize accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/partnerize/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Where can I find the Partnerize API Key?

  • Log into your Partnerize publisher dashboard at app.partnerize.com.
  • Go to Account > API.
  • Generate an API Key.
  • Copy the key and paste it into the wecantrack Partnerize data source.

Where can I find the Partnerize User Application Key?

  • Alongside the API Key, Partnerize provides a User Application Key.
  • Copy the User Application Key and paste it into the wecantrack Partnerize data source.
  • Log into your Partnerize account
  • Go to Account Settings
  • Click on the visualization button too see your User Application Key
  • You can also follow this link to get to the right page: https://console.partnerize.com/v2/settings/user

Where can I find the Partnerize Publisher ID / Partner ID?

  • Your Partnerize Publisher ID (Partner ID) is shown under Account > Profile.
  • Copy the Publisher ID and paste it into the wecantrack Partnerize data source alongside your API Key and User Application Key.

Who this Partnerize integration is for

Connecting Partnerize to wecantrack makes sense if you fall into any of these buckets:

  • Content sites and review blogs running Partnerize-tracked advertiser programs across retail, travel, finance, and luxury who need per-advertiser revenue back in Google Analytics.
  • Cashback, coupon, and rewards operators with high-volume Partnerize click activity who need clean Partner-ID and SubID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Partnerize-tracked landing pages and needing CPS data flowing back for ROAS optimisation.
  • Enterprise affiliate operators managing multi-advertiser Partnerize portfolios (since Partnerize hosts many large global brands) who need clean per-publisher attribution.
  • Existing wecantrack customers adding Partnerize alongside Pepperjam, Awin, CJ, and Impact for unified enterprise-affiliate reporting.

Partnerize affiliate platform at a glance

Partnerize logo

Partnerize is a global enterprise partnership management platform serving major brands and publishers across retail, travel, finance, and luxury verticals, with Pepperjam as its US-focused affiliate-network arm. Connect your Partnerize publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Platform type: Enterprise partnership management platform
  • Integration method: API (API Key + User Application Key + Publisher ID)
  • Tracked event: Sale, lead, or custom action, depending on advertiser
  • Commission models: CPS, CPA, CPL, RevShare
  • Reporting granularity: Per-advertiser, per-Partner-ID, per-SubID
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Monthly, multi-currency
  • Program contact: Publisher dashboard at app.partnerize.com

Frequently asked questions

Does Partnerize support API or only Postback URL?

On Partnerize, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or Partnerize), paste them in the other system, and conversions flow on every qualifying event.

What event does the Partnerize integration track?

Whatever the Partnerize offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Partnerize conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Partnerize conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Partnerize integration?

No. Setup is copy-paste between wecantrack and your Partnerize dashboard. Most affiliates connect Partnerize in under fifteen minutes.

Can I track SubIDs through Partnerize?

Yes. wecantrack preserves Partnerize's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Partnerize setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Partnerize, and conversions start flowing on the next Partnerize event.

Advertisers within Partnerize that we know of:

Chewy
CNN
DAZN
Deliveroo
Eberjey
Emirates
Everlane
Expedia
Farfetch
GoPro
Hello Fresh
Honey
Klarna
Meredith
Nike
Oracle NetSuite
Rakuten
RetailMeNot
Saatva
ShopBack
StubHub
Tarte
The Iconic
T-Mobile
Top Cashback
Trip
Uniqlo

How to import Partnerize conversions in Google Analytics?

Once you fully connected your Partnerize accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Partnerize conversions in Google Ads?

You can choose from different methods to integrate your Partnerize conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Partnerize conversions in Microsoft Ads?

Once you have connected your Partnerize accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Partnerize conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Partnerize Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Partnerize affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Partnerize account and your website to our system and we will do the rest!