Frequently Asked Questions

Data

Yes, we offer multiple tracking solutions for direct linking campaigns. It is also possible to integrate their conversions in Google Analytics, Google Ads and Facebook Pixel.
Yes, we can customise your dashboard for you, simply let us know what your needs are and we will make the adjustments asap.
At this point we support integrations in these platforms:
  • Google Analytics
  • Google Ads
  • Microsoft Ads
  • Facebook Ads
  • TikTok Ads
  • Snapchat Ads
  • Taboola
  • Outbrain
  • Revcontent
  • MGID
  • PropellerAds
  • PopAds
  • Data Studio
  • BigQuery
  • Zapier
  • Integrately
We currently do not support conversion integration in Pinterest Ads, Quora Ads, Reddit Ads or LinkedIn Ads. Unfortunately these ad networks are dependent on personal data for attribution purposes which is why they were not integrated yet. If you are missing any integrations please let us know and we will add them to our roadmap.
Yes, we offer a CSV / Google Sheet integration feature that allows you to integrate custom data in our system. In most cases this can even be automated. We are also capable to integrate conversions that were tracked via a merchant’s Google Analytics account. If you would like to find out more about this functionality, please get in contact with us and we will lead you through the setup process.
If we do not support an affiliate network you need, please get in contact with us or fill in this form: https://wecantrack.com/integration-request/ We will then create a connection via API or Postback URL as soon as we can. If you understand how to set up Postback URLs, you can also connect it via our Custom Network Integration page: https://app.wecantrack.com/user/data-source/networks/_custom/accounts
You need to consider the cookie duration right after the installation. When old clicks from before the installation of wecantrack still convert, our system will not be able to integrate those conversions. Usually, after 3 to 4 weeks the coverage will be close to 100%.
wecantrack can only integrate conversions coming from clicks that occurred after the installation of the software. We are dependent on the click IDs in order to integrate your conversion data in Google Analytics. So please be a little patient after the installation.
Yes, wecantrack is compliant with almost every link cloaker. Simply use our WordPress plugin which will create the compliancy with your link cloaking plugin.
Yes, we have the capability to track AMP sessions as well. You can find out more about our AMP session tracking within our documentation: https://docs.wecantrack.com/#/integrating-with-amp

Account

Yes, we offer a 15 days free trial period to all our users. Within this period you can test our features (except the BigQuery and Data Studio Integration features) without any limitations. If you want to make use of our BigQuery and Data Studio integration features you will need to be a paying customer since they require custom work on our end. In case these are the only features you want to use our service for, please reach out and we will discuss if we can arrange a custom trial period for you.
Yes, we offer a free version to small affiliate publishers that do not exceed the following limitations:
  • 3 Data Sources
  • 50 Transactions
  • 2,000 Clicks
  • 8,000 Sessions
  • 3 Months Data Retention
Only our attribution and Google Analytics integration features are available for this price plan. Ad network integrations are only available starting from ‘Small Affiliate’ price plan. If you reach the limitation of the free price plan our system will stop tracking data. Then we recommend to set our billing option to autoscale or select a price plan manually.
After adjusting the currency for your account, our reports will immediately show in the selected currency but the dashboard will require up to 2 hours to adjust the data.
All your network account credentials are encrypted (AES-256) and stored in a secured database.

Features

After adjusting the currency for your account, our reports will immediately show in the selected currency but the dashboard will require up to 2 hours to adjust the data.
We report conversion statuses in our dashboard and Data Studio reports. We let you know immediately when a conversion was declined and you can trace it back to its origin (traffic source, page, campaign, etc.).
No, we don’t and never will! We are a data processor and are not allowed to use the data in any other way than for further developing our service and fixing bugs. You are the only owner of the data.
Conversion Data Coverage: In case network accounts cannot be fetched we receive notifications and investigate why that happens. If there are problems with the API connection to the network, we first try to fix those ourselves and approach the network if the problem is on their end. Conversion Attribution Coverage: In the first weeks after installation we keep a close eye on your data coverage and can send you an attribution coverage report after 3 to 5 weeks. It will show you how your conversion attribution grows daily from a low percentage up to above 90% after 30 days. Due to cookie durations, the attribution coverage will take some time to reach a satisfactory percentage.
There are multiple ways to export your data:
  • You can fetch your data via our reporting APIs
  • You can ask us to export your data and send it to you
  • You can ask us to activate an exporting functionality within the dashboard
  • You can ask for access to your BigQuery dataset and export the data via BigQuery
If you remove network accounts and keep using our service the data will stay in the database. If you want us to delete that data, please contact us. If you close your wecantrack account, we will keep your data for two months before deleting it, in case you change your mind. If you want us to delete your data right away, please contact us via email.
All your network account credentials are encrypted (AES-256) and stored in a secured database.
We will not remove any historic data within your dashboard, hence you can go as far back as to the date of installation regarding session and click data. Concerning conversion data, we can fetch all your historic sales data, if that is something you would like us to do, please contact us. This data will only be available in our dashboard, BigQuery dataset and sales API endpoint. It will not be integrated in Google Analytics, Google Ads or Facebook.
Your data is stored indefinitely within the BigQuery database. We will start removing session and click data within the database on our server once a high scope is reached, we will inform you about that. This will not affect the data within your dashboard.
Your data is stored in two separate databases, one being a protected database on our server, the other one a BigQuery database.

Pricing

Any subscription adjustment will take effect right away and the overpaid / underpaid amount will be deducted / added to the next invoice (using Stripe’s prorate functionality). This way you will always just pay for the capacity and features you want to use. In order to fully automate the price plan selection based on your actual performance we recommend to use our autoscale feature. Please note that if you are exceeding a limitation of a price plan that tracking will stop when autoscale is turned off. We recommend to carefully check that you have the right price plan selected.
wecantrack uses Stripe as a payment processor to charge customers for their monthly subscription. When you sign up for our service, you will be prompted to enter your payment information, which will be securely stored by Stripe. Each month, Stripe will automatically charge your payment method for the amount of your subscription. Stripe offers a number of features that make it easy for us to manage your subscription, including the ability to view and download your invoices, update your payment information, and cancel your subscription at any time. Stripe also offers advanced fraud detection and prevention tools to help protect your payment information and ensure that your transactions are secure. If you have any questions or concerns about your subscription or billing, please don’t hesitate to contact our customer support team. We’re always here to help and we’re committed to providing you with a seamless and hassle-free billing experience.
You can connect as many websites as you like and the number of websites will not affect the pricing.
There is no limit on how many campaigns our system can track for you and the number of your campaigns will not affect the pricing. Since our system automatically tracks all your affiliate URLs, you will not have to create any campaigns within our system, merely within the ad networks.
Yes, we offer a 15 days free trial period to all our users. Within this period you can test our features (except the BigQuery and Data Studio Integration features) without any limitations. If you want to make use of our BigQuery and Data Studio integration features you will need to be a paying customer since they require custom work on our end. In case these are the only features you want to use our service for, please reach out and we will discuss if we can arrange a custom trial period for you.
Yes, we offer a free version to small affiliate publishers that do not exceed the following limitations:
  • 3 Data Sources
  • 50 Transactions
  • 2,000 Clicks
  • 8,000 Sessions
  • 3 Months Data Retention
Only our attribution and Google Analytics integration features are available for this price plan. Ad network integrations are only available starting from ‘Small Affiliate’ price plan. If you reach the limitation of the free price plan our system will stop tracking data. Then we recommend to set our billing option to autoscale or select a price plan manually.
A session is a website visit with a timeout of 4 hours. So if 4 hours after the last interaction the same user visits the website again a new session will be registered.
One click is counted whenever someone goes through an affiliate URL on your connected website.
A transaction is a conversion (so lead or sale) that we have received from the affiliate network via API or Postback URL.
As ad networks we consider all platforms where you can set up paid ad campaigns. These include:
  • Google Ads
  • Microsoft Ads
  • Facebook Ads
  • TikTok Ads
  • Snapchat Ads
  • Taboola
  • Outbrain
  • Revcontent
  • MGID
  • PropellerAds
  • TrafficStars
  • EVADAV
  • PopAds
Advanced support is when our support service exceeds setup related topics, for example the setup of custom reports and dashboards, ad network setup controls, advice regarding paid ad campaigns and audience setups. If we spend over two hours per month on customer support for your account we may categorise it ‘advanced support’. We will of course inform you once this is the case.

Google Ads Integration

No, you shall not place the Google Ads conversion tag on you affiliate website or page. If you do so it will register every page visit as conversion. We will fire conversion events to Google Ads on server side, hence you will not need to place the tag anywhere.
You can ignore the Google Ads tag status, it is insignificant for the server side integration process from our system. The tag status states ‘inactive’ or ‘unverified’ when no data has been received yet.
The iOS 14.5 update has no impact on the conversion integration regarding Google Ads search campaigns. The only impact will be on display and video ads which are placed within mobile apps (such as the YouTube app). When iOS users opt out from tracking, WBRAIDs will be used instead of GCLIDs. Within the direct Google Ads integration we will still integrate data via the WBRAID parameter, but the attribution process within Google Ads can take around 2 days.
In order to see campaign related data in the wecantrack dashboard you need to add a tracking template in your Google Ads account or within your ads. You can for example use the tracking template we have placed on this page.
While wecantrack integrates conversion data within a couple of minutes, the attribution within Google Ads takes a couple of hours. This differs between different integration methods. Direct Google Ads Integration: Around 3 hours (usually quicker), unless it’s transactions coming from iOS 14.5 through YouTube Ads, then the integration can take up to 2 days. Integration via Google Analytics: Around 6 hours
Google Ads attributes the conversion data to the click data and thus to click dates. Because of that, their standard ‘Conversion’ and ‘Conv. Value’ columns report the conversions on the dates when the clicks occurred that led to these. Google Ads also has fields that report conversion data based on order dates, these are called Conversion (by conv. time) and Conv. Value (by conv. time). These column values will be more in line with the numbers in Google Analytics and the wecantrack dashboard. In the following article from Google you can read more regarding Google Ads conversion attribution: https://support.google.com/analytics/answer/2679221?hl=en

Microsoft Ads Integration

Microsoft Ads attributes the conversion data to the click data and thus to click dates. Because of that, their standard ‘Conversion’ and ‘Revenue’ columns report the conversions on the dates when the clicks occurred, not on the actual order dates.
Yes, usually UET tags get set up on website level, meaning you use one UET tag per website. It is even possible to use the same UET tag for multiple websites though. Using the same UET tag for the tracking of different products or niches will not impact optimisation or targeting functionalities since these are based on attributed conversion data.
You can set your own tracking templates but when you make use of Microsoft Ads Auto-tagging functionality, they will already place UTM parameters in your landing page URLs, so you won’t have to adjust your tracking template unless you want to change the values that will be used.
wecantrack pushes the conversion to Microsoft Ads close to real time. The integration process within Microsoft Ads usually takes a couple of hours but can also take up to one day.
The simplest way is to have your UET tag placed on your website. Else, you will have to place your UET tag on a page and generate sessions where the UET tag will load. This way Microsoft Ads will verify the UET tag. With the UET Tag Helper you can check if the tag loaded correctly. It is possible to remove it again afterwards but you will then have to frequently go through the verification process to keep it active. We recommend to have the UET tag active on at least one page that frequently receives some traffic.

Facebook Ads Integration

Yes, you still need to place the Facebook pixel on your website or relevant pages since the pixel will track session and user information which is relevant for proper conversion attribution.
We process the integration as close to real time as possible (once we have received the conversion from the network). According to Facebook’s documentation they require up to 72 hours to fully attribute the conversions, but often it is attributed within a couple of hours.
While we can send all your conversions to the Facebook Pixel it does not mean that Facebook can attribute all conversion data to Facebook users. You need to consider that not all your website visitors necessarily have a Facebook account, and if they do their session did not necessarily contain a Facebook cookie or FBCLID if they did not come directly from Facebook to your website. While we also send along user agents and (anonymised) IPs, these two values often are not enough for Facebook to do a proper attribution.
Visitors using iOS 14.5 or higher have the possibility to opt out from tracking within apps. This means they can also opt out from tracking in the Facebook app. While our system and other systems using the Facebook Conversion API can still send conversion data from iOS 14.5 users, Facebook will discard these in order to comply with data processing regulations. This means that our system can still send these conversions to Facebook but Facebook will not attribute them to your Facebook Ads manager.
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