Tradedoubler API Integration

Tradedoubler’s European retail and finance commissions across thousands of merchants flow into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per merchant and Site ID.

All your Tradedoubler conversions in:

How to integrate Tradedoubler affiliate conversions in Google Analytics

In order to integrate Tradedoubler conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Tradedoubler account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Tradedoubler account via API

To track all your Tradedoubler conversions and integrate them in Google Analytics and Google Ads, you need to provide us with a Report API Token, Date Format and Currency for each of your Tradedoubler accounts and each Site ID of each registered website within your accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/tradedoubler/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Tradedoubler now offers a new API endpoint, we advise that you connect via the New API but you can find both methods in our page and interface.

Tradedoubler New API connection

Where can I find the Tradedoubler Client Secret?

  • Log into your Tradedoubler publisher dashboard at app.tradedoubler.com.
  • Go to Account > API.
  • Generate a Client Secret.
  • Copy it and paste it into the wecantrack Tradedoubler data source.
  • Login to your Tradedoubler account
  • In order to find your Client Secret Key you have to create a new API Client under Tools > API Info (https://publishers.tradedoubler.com/en/uaa/clients/)
  • Please note that your Client Secret will only be shown once when you add a client to your account

Where can I find the Tradedoubler Client ID?

  • Alongside the Client Secret, Tradedoubler provides a Client ID.
  • Copy the Client ID and paste it into the wecantrack Tradedoubler data source.

Where can I find the Tradedoubler Site ID’s?

  • Your Tradedoubler Site IDs (one per registered property) are listed under Account > Sites.
  • Copy the Site IDs you want wecantrack to track and paste them as a comma-separated list into the Tradedoubler data source.

Old API: Make sure you are logged into Tradedoubler’s old interface

  • If you're on Tradedoubler's older API, log into the legacy publisher dashboard.
  • Note your username and password for the old API endpoint.
  • Paste them into the wecantrack Tradedoubler data source under the Old API tab.
  • Within your Tradedoubler account, on the top right you can switch to the old interface

Where can I find the Tradedoubler Report API Token?

  • Generate a Report API Token in your Tradedoubler dashboard under Account > API > Report API.
  • Copy the token and paste it into the wecantrack Tradedoubler data source.
  • You can request a Tradedoubler Report API Token at the Tradedoubler customer support.
  • Once you have received an API Token you can find it under Statistics – Program overview
  • Click on API URL (on the bottom)
  • The value at the end of the URL that follows the “&key=” parameter is the Report API Token

Where can I find the Tradedoubler Site IDs?

  • Your Tradedoubler Site IDs are also visible under Account > Sites in the Report API view.
  • Same list of Site IDs as in the main API setup, paste them into the Tradedoubler data source.

Who this Tradedoubler integration is for

Connecting Tradedoubler to wecantrack makes sense if you fall into any of these buckets:

  • European content sites running Tradedoubler programs across retail, fashion, finance, and travel who need per-merchant revenue back in Google Analytics.
  • Multi-country European cashback and coupon operators with high-volume Tradedoubler click activity who need clean Site-ID and SubID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Tradedoubler-tracked landing pages and needing CPS commission data flowing back for European ROAS optimisation.
  • Multi-region affiliate operators managing Tradedoubler portfolios across Sweden, France, Germany, UK, Italy, Spain, and the Nordics who need clean per-country attribution.
  • Existing wecantrack customers adding Tradedoubler alongside other European networks (Awin, Daisycon, Adtraction) for unified continental affiliate data.

Tradedoubler affiliate network at a glance

Tradedoubler logo

Tradedoubler is one of Europe's longest-running affiliate marketing networks, founded in 1999, covering retail, fashion, finance, travel, and lifestyle merchants across 17+ European markets. Connect your Tradedoubler publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: European multi-advertiser affiliate network
  • Integration methods: Modern API (Client ID + Client Secret + Site IDs) or Report API (Token + Site IDs)
  • Tracked event: Sale or lead, depending on the advertiser program
  • Commission models: CPS, CPA, CPL
  • Reporting granularity: Per-merchant, per-Site-ID, per-affiliate, per-SubID
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Monthly, multi-currency (EUR, GBP, SEK, others)
  • Program contact: Publisher dashboard at app.tradedoubler.com

Frequently asked questions

Does Tradedoubler support API or only Postback URL?

On Tradedoubler, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or Tradedoubler), paste them in the other system, and conversions flow on every qualifying event.

What event does the Tradedoubler integration track?

Whatever the Tradedoubler offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Tradedoubler conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Tradedoubler conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Tradedoubler integration?

No. Setup is copy-paste between wecantrack and your Tradedoubler dashboard. Most affiliates connect Tradedoubler in under fifteen minutes.

Can I track SubIDs through Tradedoubler?

Yes. wecantrack preserves Tradedoubler's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Tradedoubler setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Tradedoubler, and conversions start flowing on the next Tradedoubler event.

Advertisers within Tradedoubler we track for our customers:

Tradedoubler doesn't publish a public advertiser directory. Tradedoubler hosts thousands of European merchant programs; the brands visible inside your dashboard depend on which programs you've joined. Connect your Tradedoubler account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Tradedoubler conversions in Google Analytics?

Once you fully connected your Tradedoubler accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Tradedoubler conversions in Google Ads?

You can choose from different methods to integrate your Tradedoubler conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Tradedoubler conversions in Microsoft Ads?

Once you have connected your Tradedoubler accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Tradedoubler conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Tradedoubler Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Tradedoubler affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Tradedoubler account and your website to our system and we will do the rest!