AliExpress Postback Integration

AliExpress’s global marketplace commissions across 120+ million products flow into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your AliExpress conversions in:

How to integrate AliExpress affiliate conversions in Google Analytics

If you wish to integrate AliExpress conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate sale conversion data to your traffic data. Once you have placed our JavaScript tag or installed our WordPress plugin on your website, our software will automatically place relevant SubIDs in your AliExpress affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

How to connect your AliExpress partner account via Postback URL

Within your user account you are able to quickly connect your AliExpress account via a Postback URL. You will need to generate that Postback URL on our platform and then place it in your AliExpress affiliate network account. You can generate your AliExpress Postback URL here: https://app.wecantrack.com/user/data-source/networks/aliexpress/accounts/create

How can I create a Postback URL for AliExpress?

Log into your wecantrack account
Go to Data Sources > Affiliate Networks > AliExpress you can also follow this link:
https://app.wecantrack.com/user/data-source/networks/aliexpress/accounts
Click on + Add New Account
Give the network account a name of your choice (this name will appear in your reports)
Click on Generate Postback URL

How can I adjust the SubID parameter used for my AliExpress affiliate links?

Log into your wecantrack account
Go to Data Sources > Affiliate Networks > AliExpress you can also follow this link:
https://app.wecantrack.com/user/data-source/networks/aliexpress/accounts
Click on Sub ID Selector
Adjust the Sub ID settings according to your preference

How to add the Postback URL in your AliExpress partner account?

Log into your AliExpress affiliate account
Copy the Postback URL
Go to the Postback section within your AliExpress account and add the Postback URL.
Under Configuration Parameters please set the following:
- sale_amount = order_amount
- commission_amount = commission_fee
- currency_id = currency
- order_ref = order_id
- sub_id_1 = af
- sub_id_2 = dp
- sub_id_3 = cn
- sub_id_4 = cv
Under Fixed Parameters please set the following:
- status = approved
- advertiser_id = aliexpress
- advertiser_name = AliExpress
Click on Preview and check whether the Postback URL looks similar to the one in the screenshot underneath.
Click on Confirm and you are all set now!
It is recommended to contact the AliExpress support to speed up the validation of the Postback URL ([email protected])

Who is the AliExpress integration for

Connecting AliExpress to wecantrack makes sense if you fall into any of these buckets:

Global content sites, review blogs, and comparison sites running AliExpress affiliate links across 120+ million products and 200+ countries who need per-category commission data back in Google Analytics.
Cashback, coupon, and deal sites with high-volume AliExpress click activity who need accurate basic-commission (up to 9 percent), hot-products (up to 90 percent), and incentive-bonus data flowing back for paid acquisition.
YouTube reviewers and TikTok creators promoting AliExpress hauls who need session-level commission data alongside their AliExpress portal dashboards.
Existing wecantrack customers adding AliExpress alongside other marketplace programs (Alibaba, Amazon, eBay, Shopee, Lazada) for unified cross-marketplace attribution.

AliExpress affiliate program at a glance

AliExpress is a global B2C marketplace (Alibaba Group) connecting Chinese suppliers with consumers across 200+ countries, with an affiliate program covering 120+ million products. Connect your AliExpress affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove the order.

Brand type: Global B2C marketplace (Alibaba Group)
Integration method: Postback URL
Tracked event: Sale (order placed)
Commission models: Basic up to 9 percent; Hot Products up to 90 percent; Incentive bonus up to 4 percent; Growth rewards up to 1.5 percent
Reporting granularity: Per-product category, per-affiliate, per-SubID
Cookie window: Set by AliExpress
Publisher payouts: Monthly, multi-currency (USD primary)
Program contact: AliExpress Affiliate Portal at portals.aliexpress.com

Frequently asked questions

How does wecantrack connect to AliExpress?

For the AliExpress affiliate program, the integration with wecantrack runs through Postback URL. Generate the postback in your wecantrack dashboard, paste it into your AliExpress affiliate portal, and conversions flow on every completed order.

What event does the AliExpress integration track?

A completed order on AliExpress driven by your affiliate link. Order amount, commission, transaction ID, SubID parameters and more all flow through to wecantrack and on to your analytics and ad platforms automatically.

Will my AliExpress conversions show up in Google Ads, Microsoft Ads, Meta ads and other platforms?

Yes. wecantrack pushes attributed AliExpress conversions into Google Ads, Microsoft Ads, Meta ads and more as server side events. Optimise paid campaigns on real order revenue across all 120 million products.

Do I need a developer to set up the AliExpress integration?

No. Postback URL setup is copy-paste from wecantrack into your AliExpress portal. Most affiliates connect AliExpress within a couple of minutes.

Does wecantrack receive subids via the Aliexpress postback integration?

Yes. wecantrack receives AliExpress's SubID parameters and reports them in your dashboard and account.

How long does AliExpress setup take?

Within a couple of minutes end to end: generate the postback URL in wecantrack, paste it into your AliExpress affiliate portal, and conversions start flowing on the next AliExpress order.

Other marketplace and B2C programs we track:

✓Alibaba.com

✓Amazon

✓eBay

✓Etsy

✓Fnac

✓Lazada

✓Mercado Livre

✓Rakuten

✓Shein

✓Shopee

✓Tokopedia

✓Walmart

How to import AliExpress conversions in Google Analytics?

Once you fully connected your AliExpress accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import AliExpress conversions in Google Ads?

You can choose from different methods to integrate your AliExpress conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import AliExpress conversions in Microsoft Ads?

Once you have connected your AliExpress accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import AliExpress conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your AliExpress Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your AliExpress affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your AliExpress account and your website to our system and we will do the rest!

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