Rakuten API Integration

Rakuten Advertising commissions across thousands of US retail, travel, and lifestyle merchants flow into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per advertiser and SubID.

All your Rakuten conversions in:

How to integrate Rakuten affiliate conversions in Google Analytics

If you would like to integrate your Rakuten affiliate conversions in Google Analytics, we will need to match your conversion and traffic data. Once you placed our JavaScript snippet or installed our WordPress plugin on your website, our software automatically places SubIDs in your Rakuten affiliate links, through which we can automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Rakuten account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Rakuten account via API

In order to connect your Rakuten account with our system we require the Network ID and your Rakuten API Token which you can find within the Rakuten platform. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/rakuten/accounts/create

Where can I find the Rakuten API Token?

  • Log into your Rakuten Advertising publisher dashboard at rakutenadvertising.com.
  • Go to Account > Web Services > API Tokens.
  • Generate an API Token.
  • Copy the token and paste it into the wecantrack Rakuten data source.
  • Log into your Rakuten account
  • Go to Reports > Reporting
  • Select one of the available reports (e.g.: Gross Sales and Commissions Report)
  • click on the dropdown next to the “View Report” button and click on “Get API”

  • The long ID following “&token=” is the API token
  • Please remove the “%3D%3D” from it, it is at the end of the ID

Who this Rakuten integration is for

Connecting Rakuten Advertising to wecantrack makes sense if you fall into any of these buckets:

  • US content sites and review blogs running Rakuten Advertising programs across retail, travel, fashion, and lifestyle who need per-advertiser revenue back in Google Analytics.
  • Cashback, coupon, and rewards operators with high-volume Rakuten click activity who need clean per-program SubID attribution for paid acquisition decisions.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Rakuten-tracked landing pages and needing CPS commission data flowing back for ROAS optimisation.
  • Affiliate agencies managing multi-merchant Rakuten portfolios who need clean per-publisher and per-SubID attribution for client reporting.
  • Existing wecantrack customers adding Rakuten alongside other US networks (CJ, Impact, Awin US) for unified North American affiliate data.

Rakuten Advertising network at a glance

Rakuten logo

Rakuten Advertising (formerly Rakuten LinkShare) is a major global affiliate marketing network, part of Rakuten Group, covering thousands of advertiser programs across retail, travel, fashion, and lifestyle with strong presence in the US, UK, and APAC. Connect your Rakuten Advertising publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: Global multi-advertiser affiliate network (Rakuten Group)
  • Integration method: API (API Token)
  • Tracked event: Sale or lead, depending on the advertiser program
  • Commission models: CPS, CPA, CPL
  • Reporting granularity: Per-advertiser, per-publisher, per-SubID
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Monthly, multi-currency
  • Program contact: Publisher dashboard at rakutenadvertising.com

Frequently asked questions

Does Rakuten support API or only Postback URL?

On Rakuten, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or Rakuten), paste them in the other system, and conversions flow on every qualifying event.

What event does the Rakuten integration track?

Whatever the Rakuten offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Rakuten conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Rakuten conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Rakuten integration?

No. Setup is copy-paste between wecantrack and your Rakuten dashboard. Most affiliates connect Rakuten in under fifteen minutes.

Can I track SubIDs through Rakuten?

Yes. wecantrack preserves Rakuten's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Rakuten setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Rakuten, and conversions start flowing on the next Rakuten event.

Advertisers within Rakuten Advertising we track for our customers:

Rakuten Advertising doesn't publish a public advertiser directory. Rakuten hosts thousands of advertiser programs across retail, travel, and lifestyle; the brands visible inside your dashboard depend on the programs you've joined. Connect your Rakuten Advertising account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Rakuten conversions in Google Analytics?

Once you fully connected your Rakuten accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Rakuten conversions in Google Ads?

You can choose from different methods to integrate your Rakuten conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Rakuten conversions in Microsoft Ads?

Once you have connected your Rakuten accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Rakuten conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Rakuten Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Rakuten affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Rakuten account and your website to our system and we will do the rest!