Rakuten API Integration

Rakuten Advertising commissions across thousands of US retail, travel, and lifestyle merchants flow into Google Ads, Microsoft Ads, ChatGPT and Meta Ads with wecantrack, through API and postback connections.

How to integrate Rakuten affiliate conversions in Google Analytics

If you would like to integrate your Rakuten affiliate conversions in Google Analytics, we will need to match your conversion and traffic data. Once you placed our JavaScript snippet or installed our WordPress plugin on your website, our software automatically places SubIDs in your Rakuten affiliate links, through which we can automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Rakuten account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Rakuten account via API

In order to connect your Rakuten account with our system we require the Network ID and your Rakuten API Token which you can find within the Rakuten platform. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecant​rack.com/user/data​-source/networks/r​akuten/accounts/cr​eate

Where can I find the Rakuten API Token?

  • Log into your Rakuten account
  • Go to Reports > Reporting
  • Select one of the available reports (e.g.: Gross Sales and Commissions Report)
  • click on the dropdown next to the “View Report” button and click on “Get API”

  • The long ID following “&token=” is the API token
  • Please remove the “%3D%3D” from it, it is at the end of the ID

Who is the Rakuten integration for

Connecting Rakuten Advertising to wecantrack makes sense if you fall into any of these buckets:

  • US content sites and review blogs running Rakuten Advertising programs across retail, travel, fashion, and lifestyle who need per-advertiser revenue back in Google Analytics.
  • Cashback, coupon, and rewards operators with high-volume Rakuten click activity who need clean per-program SubID attribution for paid acquisition decisions.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Rakuten-tracked landing pages and needing CPS commission data flowing back for ROAS optimisation.
  • Existing wecantrack customers adding Rakuten alongside other US networks (CJ, Impact, Awin US) for unified North American affiliate data.

Rakuten Advertising network at a glance

Rakuten logo

Rakuten Advertising (formerly Rakuten LinkShare) is a major global affiliate marketing network, part of Rakuten Group, covering thousands of advertiser programs across retail, travel, fashion, and lifestyle with strong presence in the US, UK, and APAC. Connect your Rakuten Advertising publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: Global multi-advertiser affiliate network (Rakuten Group)
  • Integration method: API (API Token)
  • Tracked event: Sale or lead, depending on the advertiser program
  • Commission models: CPS, CPA, CPL
  • Reporting granularity: Per-advertiser, per-publisher, per-SubID
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Up to four consolidated payments per month, released once advertisers have paid the network
  • Program contact: Publisher dashboard at rakutenadvertising.com

Connect Rakuten Advertising to Claude and ChatGPT

With your Rakuten account connected to wecantrack, your commissions are attributed to the click, campaign and page that earned them. Through the MCP connector, Claude, ChatGPT and any AI that supports MCP can read that data, so you can ask which advertisers pull their weight or how your Rakuten revenue compares with last month.

Advertisers within Rakuten Advertising we track for our customers:

Rakuten Advertising doesn't publish a public advertiser directory. Rakuten hosts thousands of advertiser programs across retail, travel, and lifestyle; the brands visible inside your dashboard depend on the programs you've joined. Connect your Rakuten Advertising account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Rakuten conversions in Google Analytics?

Once you fully connected your Rakuten accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Rakuten conversions in Google Ads?

You can choose from different methods to integrate your Rakuten conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Rakuten conversions in Microsoft Ads?

Once you have connected your Rakuten accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Rakuten conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Rakuten Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Rakuten affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Rakuten account and your website to our system and we will do the rest!

Frequently Asked Questions

The Rakuten connector in wecantrack runs through the API. Get your API credentials from your Rakuten account and paste them in our Rakuten connector, and conversions flow on every qualifying event.
All events that Rakuten reports to wecantrack via the API connection are registered as transactions in wecantrack, such as completed sales and qualified leads, with the sale amount, commission, transaction ID, and SubID.
Yes. wecantrack pushes attributed Rakuten conversions into Google Ads, Microsoft Ads, Meta Ads and others as website conversions through server-side connections (via API or Postbacks), matched to the original click/session. Optimise paid campaigns on real commission revenue.
No. Setup is copy-paste between wecantrack and your Rakuten dashboard. Most affiliates connect Rakuten within a couple of minutes.
Yes. wecantrack registers Rakuten’s SubID values and makes them available within the dashboard and reports.
Rakuten can be connected within a couple of minutes: simply provide your Rakuten API credentials in the Rakuten connector from wecantrack, and conversions start flowing on the next Rakuten event.