How to track Affiliate Sales in Outbrain

Unlock Outbrain Affiliate Marketing Potential With Sales Tracking

Reach billions of users each month with Outbrain. Automatically track and integrate all your affiliate sales and lead conversion data in your Outbrain ads campaigns to properly optimize your bidding, ads, and audiences.

How Does The Outbrain Affiliate Sales Integration Work?

Using our system, you can easily integrate your affiliate conversion data into your Outbrain account and campaigns via the Postback URL. Simply add your affiliate network accounts and website to our system, and we will do the rest!

For us to integrate your affiliate sales into your Outbrain accounts, we track your sessions, clicks, and sales and match them. The attribution is done automatically, and once it’s completed, our system will know exactly what data it needs to import into your Outbrain account to fully attribute the conversion data to your Outbrain affiliate campaigns and ads.

The tracking of your data is split into two essential steps:

Traffic Data Tracking

Your traffic data is tracked by our JavaScript snippet, WordPress plugin, or API connection. Those will also make the necessary adjustments to your affiliate links.

Sales Data Tracking

Your sales data is tracked using the affiliate networks’ API endpoints and Postback URLs. We will frequently fetch the sales data by accessing the networks with your API credentials.

How to track affiliate sale conversions in Outbrain

In order to fully install our Outbrain Affiliate Sales Integration feature, you need to follow 4 steps.

  1. Create a wecantrack account
  2. Connect your affiliate network account(s)
  3. Connect your website(s)
  4. Activate the Outbrain Integration feature

For all steps we have detailed step by step guides on our Installation Guide page that will lead you through the process. Here is a video guiding you through all the steps:

The Outcome: Outbrain With Conversion Data Integrated

By integrating affiliate sales in Outbrain, you can finally see the monetary performance of your campaigns and ads.

These insights will help you find out what performs well and what you need to improve or pause. For example, you could notice that a certain ad has a high CTR and generates a lot of clicks but no conversions, while another ad has a very low CTR but a high conversion rate.

You can easily stop the one draining your budget and focus on the one generating your sales.

Conversion As Your Campaign Objective

Now that your conversion data is integrated into your Outbrain, you can select the Conversion objective “Conversions” when creating your campaigns. This will allow Outbrain Native Ads AI to optimize your ads’ performance based on your actual revenue and conversion data.

Outbrain Campaigns Dashboard With Conversion Data:

Benefits Of Tracking Affiliate Sales In Outbrain

Decrease Unnecessary Costs & Increase ROAS

By integrating affiliate sales in Outbrain, you are finally able to see the monetary performance of your campaigns and ads. This will help you properly adjust your campaigns to eliminate cost drivers that kill your profits since the columns Conversions and Conversion Value will be filled in with your conversion data.

A/B Test Campaigns Based On Conversions

This means you can set up A/B tests to find out which ads and audiences perform well and which don’t. Based on the findings, you can allocate your budget to the pieces that actually convert and are profitable. There’s no longer the need to guess which ads have the best ROAS on your Outbrain affiliate ads!

Fine-tune Your Audiences

Now that your conversion data will be registered within your Outbrain campaigns, you can set up audiences that either include or exclude converters. A very helpful audience that is often likely to perform well is one that includes the visitors who clicked on an affiliate link and excludes the visitors who already generated a conversion. This way, you will show your ads to users who showed interest in what you promoted but didn’t buy for whatever reason.