How does the Outbrain affiliate sales integration work?
By using our system, you can easily integrate your affiliate conversion data in your Outbrain account and campaigns via Postback URL. Simply add your affiliate network accounts and your website to our system and we will do the rest!
For us to integrate your affiliate sales in your Outbrain accounts, we track your sessions, clicks and sales and match them. The attribution is done automatically and once it’s completed, our system will know what exactly what data it needs to import in your Outbrain account in order to fully attribute the conversion data to your Outbrain affiliate campaigns and ads.
The tracking of your data is split in two essential steps:
Traffic Data Tracking
Sales Data Tracking
Your sales data is tracked by making use of the affiliate networks’ API endpoints and Postback URL. We will fetch the sales data frequently by accessing the networks with your API credentials.
How to track affiliate sale conversions in Outbrain
In order to fully install our Outbrain Affiliate Sales Integration feature, you need to follow 4 steps.
- Create a wecantrack account
- Connect your affiliate network account(s)
- Connect your website(s)
- Activate the Outbrain Integration feature
For all steps we have detailed step by step guides on our Installation Guide page that will lead you through the process. Here is a video guiding you through all the steps:
The Outcome: Outbrain with conversion data integrated
By integrating affiliate sales in Outbrain you are finally able to see the monetary performance of your campaigns and ads.
These insights will help you to find out what performs well and what you need to improve or pause. For example, you could come to notice that a certain ad has a high CTR and it’s generating a lot of clicks but there’s no conversions, while another ad has a very low CTR but a high conversion rate. You can easily stop the one that’s draining your budget and focus on the one that’s generating your sales.
Conversion as your campaign objective
Outbrain campaigns dashboard with conversion data:
Benefits of tracking affiliate sales in Outbrain
Decrease unnecessary costs & increase roas
By integrating affiliate sales in Outbrain you are finally able to see the monetary performance of your campaigns and ads. This will help you to properly adjust your campaigns in order to eliminate cost drivers that kill your profits since the columns Conversions and Conversion Value will be filled in with your conversion data.
A/B test campaigns based on conversions
This means you can set up A/B tests to find out which ads and audiences perform well and which don’t. Based on the findings you can allocate your budgets to the pieces that actually convert and are profitable. There’s no more the need to guess which ads have the best ROA’s on your Outbrain affiliate ads!
Fine-tune your audiences
Now that your conversion data will be registered within your Outbrain campaigns, you can set up audiences that either include or exclude converters. A very helpful audience that is often likely to perform well is one that includes the visitors that clicked on an affiliate link and excludes the visitors that already generated a conversion. This way you will show your ads to users who showed interest in what you promoted but didn’t buy for whatever reason.