ExpressVPN API Integration

Every ExpressVPN affiliate signup commission, with its 90-day cookie window, lands in Google Ads, Microsoft Ads, Claude and Meta Ads with wecantrack, through API and postback connections.

How to integrate ExpressVPN affiliate conversions in Google Analytics

For us to integrate Express VPN affiliate conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in all your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your ExpressVPN account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

 

ExpressVPN affiliate platform is powered by the Post Affiliate Pro software. If you would like to connect your ExpressVPN affiliate account to wecantrack you need to give us your account’s Login URL, account Username and Account password for your ExpressVPN account. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecant​rack.com/user/data​-source/networks/e​xpressvpn/accounts​/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

How to connect your ExpressVPN affiliate account via API?

All you need to connect your ExpressVPN affiliate account with our system is to provide us with the following information:

  • Login URL of the merchant’s Post Affiliate Pro website (e.g. https://XXX.postaffiliatepro.com/affiliates/login.php#login or https://XXX.com/affiliates/scripts/server.php).  For security reasons we will have to manually approve merchants with a custom URL.
  • Account Username
  • Account Password
  • Currency – the currency used in that Post Affiliate Pro account
  • Timezone – the time zone used in that Post Affiliate Pro account

These details need to be filled in within our data sources page.

Who is the ExpressVPN integration for

Connecting ExpressVPN to wecantrack makes sense if you fall into any of these buckets:

  • VPN, cybersecurity, and privacy content sites running ExpressVPN affiliate links who need per-plan (1-month, 6-month, 12-month, and 24-month) commission data back in Google Analytics.
  • Streaming-unblock and tech-review operators with high-volume ExpressVPN click activity who need clean SubID attribution alongside their Impact dashboards.
  • Paid media buyers running Meta or Microsoft Ads campaigns, or Google Ads to their own ExpressVPN review pages (ExpressVPN does not permit linking directly from Google Ads to ExpressVPN, and bans brand-term bidding).
  • YouTube and Twitch creators promoting ExpressVPN sponsorships who need session-level commission data alongside their public ExpressVPN reports.
  • Existing wecantrack customers adding ExpressVPN alongside other Impact-tracked advertisers for unified Impact-platform attribution.

ExpressVPN affiliate program at a glance

ExpressVPN logo

ExpressVPN is a leading consumer VPN service owned by Kape Technologies, with its affiliate program running on Impact. The program rewards publishers for new VPN subscriptions across multiple plan lengths with industry-leading CPS commissions. Connect your ExpressVPN (Impact) account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that brought the user in.

  • Brand type: Consumer VPN service (Kape Technologies group)
  • Affiliate platform: Impact
  • Integration method: API
  • Tracked event: New VPN subscription (1, 6, 12, or 24-month package)
  • Commission models: CPS, up to $36 per signup on long plans
  • Cookie window: 90 days
  • Publisher payouts: Monthly via PayPal (NET30, $50 minimum), commissions in USD; direct wire transfer available above $1,000 per month

Other VPN and privacy programs we track:

Atlas VPN
CyberGhost
HMA VPN
IPVanish
NordVPN
Private Internet Access
ProtonVPN
PureVPN
Surfshark
TunnelBear

How to import ExpressVPN conversions in Google Analytics?

Once you fully connected your ExpressVPN accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import ExpressVPN conversions in Google Ads?

You can choose from different methods to integrate your ExpressVPN conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import ExpressVPN conversions in Microsoft Ads?

Once you have connected your ExpressVPN accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import ExpressVPN conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your ExpressVPN Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your ExpressVPN affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your ExpressVPN account and your website to our system and we will do the rest!

Frequently Asked Questions

The ExpressVPN connector in wecantrack runs through the API: add your ExpressVPN affiliate credentials in our ExpressVPN connector, and conversions flow on every qualifying event. ExpressVPN’s public affiliate program runs on Impact.
A completed new-subscription sale: ExpressVPN pays a flat commission for every new referred customer (1, 6, 12, or 24-month package), with no lead or recurring payouts. The sale amount, commission, transaction ID, and SubID are registered as transactions in wecantrack.
Yes. wecantrack pushes attributed ExpressVPN conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.
No. Setup is copy-paste: add your affiliate credentials into wecantrack, and the connection runs. Most affiliates connect ExpressVPN within a couple of minutes.
Yes. wecantrack captures ExpressVPN’s SubID parameters and makes them available within the dashboard and reports.
ExpressVPN can be connected within a couple of minutes: add your credentials in wecantrack, and conversions start flowing on the next ExpressVPN event.