Income Access API Integration

Income Access’s iGaming, sports-betting, and finance CPA and RevShare payouts feed into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Income Access conversions in:

How to integrate Income Access affiliate conversions in Google Analytics

To better track and analyze the performance of your marketing campaigns using tools like Google Analytics, it's important to match your sales data with your traffic data. Our service can help with this by automatically adding SubIDs to your Income Access affiliate links. These SubIDs allow us to automatically match your traffic and affiliate conversion data, giving you a more complete picture of your performance.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Income Access account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Income Access account via API

To track all your Income Access conversions you need to provide us with the Security Key and Login URL for each of your Income Access accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecant​rack.com/user/data​-source/networks/i​ncome-access/accou​nts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

Where can I find the Income Access Security Key?

  • Log into your Income Access account
  • You can find your Security Key of your Income Access account under Reports > API Reports
  • Copy the key and place it in your wecantrack integration

Who is the Income Access integration for

Connecting Income Access to wecantrack makes sense if you fall into any of these buckets:

  • Sports betting, casino, poker, and lottery content sites running Income Access programs (Coral, Ladbrokes, Caesars, FanDuel via the platform) who need per-brand CPA and RevShare data back in Google Analytics.
  • Tipster and review operators with high-volume Income Access click activity across UK, US, and Canadian iGaming markets who need clean SubID attribution.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Income Access-tracked landing pages (within compliance constraints) and needing first-deposit CPA data flowing back for ROAS optimisation.
  • Multi-brand iGaming affiliate operators managing portfolios across Entain, Caesars, and other Income Access advertisers who need unified per-brand attribution.
  • Existing wecantrack customers adding Income Access alongside other iGaming platforms (Cellxpert, MyAffiliates) for unified gambling-vertical reporting.

Income Access affiliate platform at a glance

Income Access logo

Income Access (Paysafe Group) is a leading affiliate marketing and customer-acquisition platform for the iGaming, sports-betting, lottery, and finance verticals, used by major brands across the UK, US, Canada, and beyond. Connect your Income Access publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced the player or qualifying customer.

  • Platform type: Affiliate platform for iGaming, sports-betting, lottery, and finance
  • Integration method: API (Security Key)
  • Tracked event: First deposit (FTD), qualifying player, recurring RevShare
  • Commission models: CPA, RevShare, Hybrid
  • Publisher payouts: Monthly, multi-currency

Frequently asked questions

Does Income Access support API or only Postback URL?

The Income Access connector in wecantrack runs through the API. Copy the Security Key from your Income Access account (under Reports > API Reports), paste it into wecantrack, and conversions flow on every qualifying event.

What event does the Income Access integration track?

All events that Income Access reports to wecantrack are registered as transactions in wecantrack: a first-time depositing player (FTD CPA), a qualifying player, or recurring revenue share, with the commission, transaction ID, and SubID.

Will my Income Access conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Income Access conversions into Google Ads, Microsoft Ads, and Meta Ads as website conversions through server-side connections (via API or Postbacks), matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Income Access integration?

No. Setup is copy-paste between wecantrack and your Income Access account. Most affiliates connect Income Access within a couple of minutes.

How long does Income Access setup take?

Income Access can be connected within a couple of minutes: paste your Income Access Security Key into wecantrack, and conversions start flowing on the next Income Access event.

Advertisers within Income Access we track for our customers:

Income Access doesn't publish a public advertiser directory. Income Access is used by many UK, US, and Canadian iGaming brands (Coral, Ladbrokes, Caesars, FanDuel, etc.); the brands visible inside your dashboard depend on the operators you've partnered with. Connect your Income Access account to wecantrack to import every active offer, SubID, and commission you have access to into your unified dashboard.

How to import Income Access conversions in Google Analytics?

Once you fully connected your Income Access accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Income Access conversions in Google Ads?

You can choose from different methods to integrate your Income Access conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Income Access conversions in Microsoft Ads?

Once you have connected your Income Access accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Income Access conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Income Access Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Income Access affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Income Access account and your website to our system and we will do the rest!