Shopee API Integration

Shopee’s Southeast Asian marketplace commissions feed into Google Ads, Microsoft Ads, and Meta inside wecantrack, attributed per click and SubID.

All your Shopee conversions in:

How to integrate Shopee affiliate conversions in Google Analytics

To integrate your Shopee conversions with Google Analytics and other marketing tools, we need to match your sales data to your traffic data. This can be done by using the automatic SubIDs placed in your Shopee affiliate links by our service. These SubIDs allow us to automatically match your traffic and affiliate conversion data, enabling you to track and analyze the performance of your marketing campaigns more effectively.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Shopee account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Shopee account via API

To track all your Shopee conversions you need to provide us with the Shopee App ID and Secret key for each of your Shopee affiliate accounts. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/shopee/accounts/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

How can I connect Shopee via API?

  • Shopee's affiliate program is offered via Involve Asia and Shopee's direct affiliate platform across SEA markets.
  • For Involve Asia: log in at app.involve.asia and copy your API Key and API Secret.
  • For direct Shopee Affiliates: log into the Shopee affiliate dashboard for your country (e.g., affiliate.shopee.sg) and generate an API key under Account > API.
  • Paste the credentials into the wecantrack Shopee data source.

Who this Shopee integration is for

Connecting Shopee to wecantrack makes sense if you fall into any of these buckets:

  • Southeast Asian content sites and review blogs running Shopee affiliate links across electronics, fashion, beauty, home, and groceries in Indonesia, Malaysia, Singapore, Philippines, Thailand, Vietnam, and Taiwan who need per-category commission data back in Google Analytics.
  • SEA cashback and coupon operators with high-volume Shopee click activity who need clean SubID and country attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Shopee landing pages and needing CPS commission data flowing back for SEA ROAS optimisation.
  • TikTok and Instagram creators promoting Shopee hauls who need session-level commission data alongside their Shopee Affiliate or Involve Asia dashboards.
  • Existing wecantrack customers adding Shopee alongside other SEA marketplaces (Lazada, Tokopedia, Blibli, Bukalapak) for unified APAC marketplace attribution.

Shopee affiliate program at a glance

Shopee logo

Shopee is one of Southeast Asia's largest B2C marketplaces (Sea Group), operating across Indonesia, Malaysia, Singapore, Philippines, Thailand, Vietnam, Taiwan, and Brazil. The Shopee Affiliate Program runs via Involve Asia and direct Shopee Affiliate platforms. Connect your Shopee account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove the order.

  • Brand type: Southeast Asian B2C marketplace (Sea Group)
  • Affiliate platform: Involve Asia or direct Shopee Affiliate (per country)
  • Integration method: API
  • Tracked event: Sale (order placed)
  • Commission models: CPS, percentage of order value per category
  • Reporting granularity: Per-category, per-affiliate, per-SubID, per-country
  • Cookie window: Defined per program (typically 7 days)
  • Publisher payouts: Monthly, multi-currency (IDR, MYR, PHP, THB, SGD, VND, TWD, USD)

Frequently asked questions

Does Shopee support API or only Postback URL?

On Shopee, the integration with wecantrack runs through the API. Generate the credentials in wecantrack (or Shopee), paste them in the other system, and conversions flow on every qualifying event.

What event does the Shopee integration track?

Whatever the Shopee offer is configured to fire on: a completed sale, a qualified lead, or a custom event. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Shopee conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Shopee conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real commission revenue.

Do I need a developer to set up the Shopee integration?

No. Setup is copy-paste between wecantrack and your Shopee dashboard. Most affiliates connect Shopee in under fifteen minutes.

Can I track SubIDs through Shopee?

Yes. wecantrack preserves Shopee's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta.

How long does Shopee setup take?

Ten to fifteen minutes end to end: configure credentials between wecantrack and Shopee, and conversions start flowing on the next Shopee event.

Other Southeast Asia marketplace and B2C programs we track:

AliExpress
Amazon
Blibli
Bukalapak
Lazada
Mercado Livre
Rakuten
Shein
Tokopedia

How to import Shopee conversions in Google Analytics?

Once you fully connected your Shopee accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Shopee conversions in Google Ads?

You can choose from different methods to integrate your Shopee conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Shopee conversions in Microsoft Ads?

Once you have connected your Shopee accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Shopee conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Shopee Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Shopee affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Shopee account and your website to our system and we will do the rest!