24Monetize Postback Integration

24Monetize’s international lottery commissions flow into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your 24Monetize conversions in:

How to connect your 24Monetize account via Postback

All you need to connect your 24Monetize account with our system via Postback is to follow the instructions in our 24Monetize connector which you can find by following this URL:
https://app.wecantrack.com/user/data-source/networks/24monetize/accounts/create

How to integrate 24Monetize affiliate conversions in Google Analytics

You can now easily integrate 24Monetize conversions in your Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data and commissions to your traffic data. Once you placed our JavaScript tag or installed our WordPress plugin on your website, our software automatically places relevant SubIDs in your 24Monetize affiliate links, which enables us to automatically track and later match your traffic and affiliate conversion data in one.

The installation is done in four simple steps:

How can I create a Postback URL for 24Monetize?

Log into your wecantrack account
Go to Data Sources > Affiliate Networks > 24Monetize you can also follow this link:
https://app.wecantrack.com/user/data-source/networks/24monetize/accounts
Click on + Add New Account
Give the network account a name of your choice (this name will appear in your reports)
Click on Generate Postback URL

Who is the 24Monetize integration for

Connecting 24Monetize to wecantrack is worth it if you fall into any of these buckets:

Lottery affiliates running 24Monetize offers (24Lottos, Mega Millions, Powerball, Euromillions, Eurojackpot) who need per-offer commission data back in Google Analytics.
Africa-focused affiliate marketers running paid traffic to international lottery products who need clean attribution from impression to ticket purchase.
Paid media buyers driving Google Ads, Microsoft Ads, or Meta campaigns to 24Monetize lottery landing pages and needing revenue-share commission data flowing back for ROAS optimisation.
Affiliates running 24Monetize alongside other lottery and gambling-adjacent networks who want unified attribution.
Existing wecantrack customers adding 24Monetize alongside other tracking platforms.

24Monetize affiliate network at a glance

24Monetize is a revenue-share affiliate network focused on the international lottery vertical, promoting brands like 24Lottos, Mega Millions, Powerball, and Eurojackpot, with particular strength in African markets. Connect your 24Monetize account to wecantrack and every lottery commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

Network type: Lottery affiliate network (tiered RevShare)
Integration method: Postback URL
Tracked event: Lottery ticket purchase or registration, per offer
Commission models: Tiered RevShare (25%-35% of net revenue, by monthly volume)
Reporting granularity: Per-offer, per-affiliate, per-SubID
Cookie window: Defined per offer by the brand
Payouts: Tiered by monthly volume (25%-35% of net revenue), USD
Program contact: 24Monetize dashboard at affiliates.24monetize.com

Frequently asked questions

Does 24Monetize support API or only Postback URL?

On 24Monetize, the integration with wecantrack runs through Postback URL. Generate the postback in 24Monetize, paste it into your wecantrack dashboard, and lottery commissions flow on every qualifying event.

What event does the 24Monetize integration track?

Whatever the lottery offer fires on: a ticket purchase, a first-time deposit, or a recurring revenue share event. The sale amount, commission, transaction ID, and SubID are registered as transactions in wecantrack.

Will my 24Monetize conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed lottery conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid traffic on real ticket sales instead of front-end signups.

Do I need a developer to set up the 24Monetize integration?

No. Setup is a few clicks: grab the postback URL from your 24Monetize dashboard, paste it into wecantrack, and the connection runs. Most affiliates finish within a couple of minutes.

Can I track SubIDs and traffic sources through 24Monetize?

Yes. wecantrack preserves 24Monetize's SubID parameters, which are available within the wecantrack dashboard and reports. Break down lottery RevShare payouts by campaign, ad group, or keyword.

How long does 24Monetize setup take?

Within a couple of minutes end to end: generate the postback URL inside 24Monetize, paste it into wecantrack, and lottery conversions start flowing on the next qualifying event.

Advertisers within 24Monetize that we know of:

✓24Lottos

✓Mega Millions

✓Powerball

✓Eurojackpot

✓Euromillions

✓Euromillions UK

✓La Primitiva

✓Super Enalotto

✓UK Lotto

✓Australia Lotto

✓Oz Lotto

✓Canada 6/49

✓France Lotto

✓Germany Lotto

✓Thunderball

✓Mega Sena

✓El Gordo

✓Set for Life

How to import 24Monetize conversions in Google Analytics?

Once you fully connected your 24Monetize accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import 24Monetize conversions in Google Ads?

You can choose from different methods to integrate your 24Monetize conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import 24Monetize conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your 24Monetize Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your 24Monetize affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your 24Monetize account and your website to our system and we will do the rest!

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