2Performant API Integration

2Performant’s Eastern European ecommerce commissions flow into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your 2Performant conversions in:

How to connect your 2Performant account via our API integration

To track all your 2Performant conversions you need to provide us with an Email and Password for each of your 2Performant accounts, in addition you can also provide us with a Program ID. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecant​rack.com/user/data​-source/networks/2​performant/account​s/create

You can give each of the data connections different names and tags which enables you to easily filter your data on account or sub account level.

What credentials are required to connect with 2Performant API?

Who is the 2Performant integration for

Connecting 2Performant to wecantrack is worth it if you fall into any of these buckets:

  • Romanian content sites, review blogs, and cashback operators running 2Performant programs who need per-shop commission data back in Google Analytics.
  • Eastern European affiliates promoting Romanian retail, fashion, and electronics brands through 2Performant who need clean per-program attribution.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Romanian ecommerce landing pages and needing commission data back in the ad platform for ROAS optimisation.
  • Influencers participating in 2Performant's BusinessLeague or influencer modules who need session-level conversion data alongside their commission reports.
  • Existing wecantrack customers adding 2Performant alongside other networks to consolidate Eastern European and Western European data in one dashboard.

2Performant affiliate network at a glance

2Performant logo

2Performant is Romania's largest performance marketing network, connecting shops, affiliates, and influencers across Eastern European ecommerce. Connect your 2Performant account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta matched to the click that produced it.

  • Network type: Romanian (Eastern European) performance marketing network
  • Integration method: API
  • Tracked event: Sale or lead, depending on the advertiser program
  • Commission models: CPS (revenue share), CPA, set per advertiser
  • Reporting granularity: Per-shop, per-affiliate, per-SubID
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Weekly (Thursdays), RON and EUR, minimum 25 EUR / 100 RON
  • Program contact: Publisher dashboard at businessleague.2performant.com

Frequently asked questions

How does wecantrack connect to 2Performant?

wecantrack connects to 2Performant through its API, which pulls richer transaction detail (shop, SubID, commission breakdown) directly from 2Performant.

What event does the 2Performant integration track?

Whatever the shop is configured to fire on 2Performant: a completed sale or a qualified lead. The sale amount, commission, transaction ID, and SubID are registered as transactions in wecantrack.

Will my 2Performant conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed 2Performant conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. You optimise paid traffic on real sale revenue instead of front-end form submits.

Do I need a developer to set up the 2Performant integration?

No. Setup is a few clicks: enter your 2Performant login email and password (plus an optional Program ID) into wecantrack, and the connection runs. Most affiliates finish within a couple of minutes.

Can I track SubIDs and traffic sources through 2Performant?

Yes. wecantrack preserves 2Performant's SubID parameters, which are available within the wecantrack dashboard and reports. Break down revenue by campaign, ad group, keyword, or any custom SubID convention you already use.

How long does 2Performant setup take?

Within a couple of minutes end to end: enter your 2Performant login into wecantrack, and conversions start flowing shortly after (some programs have up to a one-day validation delay).

Advertisers within 2Performant we track for our customers:

2Performant doesn't publish a public advertiser directory. The shops and programs visible inside your dashboard depend on the campaigns you've joined. Connect your 2Performant account to wecantrack and we'll import every active shop, SubID, and commission you have access to.

How to import 2Performant conversions in Google Analytics?

Once you fully connected your 2Performant accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import 2Performant conversions in Google Ads?

You can choose from different methods to integrate your 2Performant conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import 2Performant conversions in Microsoft Ads?

Once you have connected your 2Performant accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.