Adrecord API Integration

Adrecord’s Nordic retail, sport, and travel commissions flow into Google Ads, Microsoft Ads, ChatGPT and Meta Ads with wecantrack, through API and postback connections.
Adrecord logo

How to integrate Adrecord affiliate conversions in Google Analytics

In order to integrate Adrecord conversions in Google Analytics and other marketing tools, we will need to attribute your affiliate conversion data to your traffic data. Our service automatically places SubIDs in your Adrecord affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Adrecord account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Adrecord account via API

In order to connect your Adrecord accounts with our system you need to fill in our Adrecord Data Source form, which you can find on our platform under Data Sources > Affiliate Networks > Adrecord.
We will ask you to provide us with the following details:

  • Your account’s API Key
  • Your websites’ Adrecord Media IDs (optional)

Where can I find my Adrecord API Key?

Where can I find my Adrecord Channel IDs?

How does the Google Analytics Integration Feature work?

If you want to learn more about our Google Analytics Integration feature you can take a look at our Google Analytics Integration page:

How to import Adrecord conversions in Google Ads?

Importing your Adrecord conversion data in Google ads is simple, once you have established the conversion integration in Google Analytics. All you need to do is link your Google Analytics and Google Ads accounts and import the Ecommerce conversion goal within the conversions section of Google Ads.

Who is the Adrecord integration for

Connecting Adrecord to wecantrack makes sense if you fall into any of these buckets:

  • Swedish and Nordic content sites running Adrecord programs across retail, travel, finance, and sport verticals (Avanza, MM Sports, Partykungen) who need per-merchant revenue back in Google Analytics.
  • Cashback, coupon, and review operators in Sweden, Norway, Denmark, and Finland with high-volume Adrecord click activity who need clean per-program Channel-ID attribution.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Adrecord-tracked landing pages and needing CPS commission data flowing back for Nordic ROAS optimisation.
  • Influencers and ambassador-driven publishers running Adrecord campaigns who need session-level revenue data alongside their public dashboards.
  • Existing wecantrack customers adding Adrecord alongside other Adtraction-group networks (following Adtraction's 2024 acquisition of Adrecord) for consolidated Nordic affiliate data.

Adrecord affiliate network at a glance

Adrecord (part of Adtraction) logo

Adrecord is a Sweden-headquartered affiliate network, now unified with Adtraction, focused on performance-based collaborations between e-merchants and Nordic affiliates across retail, sport, travel, and finance verticals. Connect your Adrecord publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: Swedish (Nordic) affiliate network (Adtraction group)
  • Integration method: API key
  • Tracked event: Sale or lead, depending on the advertiser program
  • Commission models: CPS (revenue share), CPA, CPL
  • Reporting granularity: Per-advertiser, per-publisher, per-Channel-ID
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Monthly, multi-currency (SEK, NOK, DKK, EUR, GBP, USD)
  • Program contact: Via the Adtraction platform (Adrecord accounts have migrated to Adtraction)

Advertisers within Adrecord that we know of:

Autodude
Avanza
Efva Attling
Fello
Flowlife
Golvpoolen
MM Sports
Partykungen
Svenskt Kosttillskott
TT-Line
Upplevelse.com

Frequently Asked Questions

Adrecord was acquired by Adtraction in 2024, and its platform, advertisers, and publisher accounts were migrated onto Adtraction by mid-2025. Former Adrecord programs are now managed from the Adtraction platform, and wecantrack connects to the Adrecord data source via API to pull those conversions.
Inside your Adrecord account, under the API settings. Copy the API key, list the Channel IDs for each website/channel you want to track, and paste them into the wecantrack Adrecord data source.
Yes. wecantrack pushes attributed Adrecord conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise Nordic paid campaigns on real order revenue.
No. Setup is a few clicks: copy API key and Channel IDs from Adrecord, paste them into wecantrack, and the connection runs. Most publishers are set up within a couple of minutes.
A couple of minutes end to end: collect your API key and Channel IDs, paste them into wecantrack, and conversions start flowing on the next update.