Adservice API Integration

Stop manually exporting Adservice reports: wecantrack pipes every Nordic commission into Google Ads, Microsoft Ads, and Meta with full SubID detail.

All your Adservice conversions in:

How to integrate Adservice conversions in Google Analytics

In order to integrate all your Adservice conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Adservice account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Adservice account via API

All you need to connect your Adservice account with our system via API is to follow the instructions in our Adservice connector which you can find by following this URL:
https://app.wecantrack.com/user/data-source/networks/adservice/accounts/create

How to connect your Adservice account via API

In order to connect your Adservice accounts with our system you need to fill in the login credentials of your Adservice account in our Adservice Data Source form, which you can find on our platform under Data Sources > Affiliate Networks > Adservice.

You can give each network account tags, which will help for filtering purposes within our dashboard.

Who this Adservice integration is for

Connecting Adservice to wecantrack makes sense if you fall into any of these buckets:

  • Danish, Swedish, Norwegian, and Finnish content sites running Adservice programs across retail, fashion, beauty, and travel verticals who need per-merchant revenue back in Google Analytics.
  • Nordic cashback and coupon operators with high-volume Adservice click activity who need clean per-program SubID attribution for paid acquisition decisions.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Adservice-tracked landing pages and needing CPS and CPA data flowing back for Nordic ROAS optimisation.
  • Affiliate agencies managing Nordic retail and lifestyle portfolios on Adservice (now part of the Adtraction group) who need clean per-publisher attribution for client reporting.
  • Existing wecantrack customers adding Adservice alongside other Nordic networks (Adtraction, Adrecord, Tradedoubler Nordics) for unified Scandinavian affiliate data.

Adservice affiliate network at a glance

Adservice logo

Adservice is a Denmark-headquartered Nordic affiliate network, now part of the Adtraction group, focused on retail, fashion, beauty, and travel verticals across Denmark, Sweden, Norway, and Finland. Connect your Adservice publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: Nordic affiliate network (Denmark, Adtraction group)
  • Integration method: API
  • Tracked event: Sale or lead, depending on the advertiser program
  • Commission models: CPS (revenue share), CPA, CPL
  • Reporting granularity: Per-advertiser, per-publisher, per-SubID
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Monthly, multi-currency (DKK, SEK, NOK, EUR)
  • Program contact: Publisher dashboard at adservice.com

Frequently asked questions

Is Adservice still operating after joining the Adtraction group?

Yes. Adservice continues to operate as a Nordic brand within the wider Adtraction group. Existing publisher accounts and advertiser programs are unaffected, and wecantrack supports the Adservice API directly.

How do I connect my Adservice account to wecantrack?

Use the API integration. Grab your Adservice API credentials from the publisher dashboard, paste them into the wecantrack Adservice data source, and the connection runs.

What event does the Adservice integration track?

Whatever the advertiser program is configured to fire on Adservice: a completed sale, a qualified lead, or a custom action. Sale amount, commission, transaction ID, and SubID all flow through to wecantrack.

Will my Adservice conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Adservice CPS conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise Nordic paid campaigns on real order revenue.

Can I track SubIDs through Adservice?

Yes. wecantrack preserves Adservice's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta. Break down Nordic revenue by campaign, ad group, or keyword.

How long does Adservice setup take?

Ten to fifteen minutes end to end: collect API credentials from Adservice, paste them into wecantrack, and conversions start flowing on the next Adservice batch update.

Advertisers within Adservice / Adtraction that we know of:

Flying Tiger
Hello Fresh
Kitlocker
Nordic Nest
Skullcandy
Sodastream

How to import Adservice conversions in Google Analytics?

Once you fully connected your Adservice accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Adservice conversions in Google Ads?

You can choose from different methods to integrate your Adservice conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.