Adservice API Integration

Adservice’s Nordic affiliate commissions flow into Google Ads, Microsoft Ads, Claude and Meta Ads with wecantrack, through API and postback connections.
Adservice logo

How to integrate Adservice conversions in Google Analytics

If you wish to integrate all your Adservice conversions in Google Analytics and other marketing tools, it is necessary to track and match the sales data with the traffic data. Our system automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

How to connect your Adservice account via API

All you need to connect your Adservice account with our system via API is to follow the instructions in our Adservice connector which you can find by following this URL:
https://app.wecantrack.com/user/data-source/networks/adservice/accounts/create

How to connect your Adservice account via API

In order to connect your Adservice accounts with our system you need to fill in the login credentials of your Adservice account in our Adservice Data Source form, which you can find on our platform under Data Sources > Affiliate Networks > Adservice.

You can give each network account tags, which will help for filtering purposes within our dashboard.

Who is the Adservice integration for

Connecting Adservice to wecantrack makes sense if you fall into any of these buckets:

  • Danish, Swedish, Norwegian, and Finnish content sites running Adservice programs across retail, travel, and finance verticals who need per-merchant revenue back in Google Analytics.
  • Nordic cashback and coupon operators with high-volume Adservice click activity who need clean per-program attribution for paid acquisition decisions.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Adservice-tracked landing pages and needing CPS and CPA data flowing back for Nordic ROAS optimisation.
  • Affiliate agencies managing Nordic retail and lifestyle portfolios on Adservice (now part of the Adtraction group) who need clean per-publisher attribution for client reporting.
  • Existing wecantrack customers adding Adservice alongside other Nordic networks (Tradedoubler Nordics, Awin) for unified Scandinavian affiliate data.

Adservice affiliate network at a glance

Adservice logo

Adservice is a Denmark-headquartered Nordic affiliate network, now part of the Adtraction group, focused on performance marketing across the Nordics and wider European market. Connect your Adservice publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: Nordic affiliate network (Denmark, Adtraction group)
  • Integration method: API
  • Tracked event: Sale or lead, depending on the advertiser program
  • Commission models: CPS (revenue share), CPA, CPL
  • Reporting granularity: Per-advertiser, per-publisher, per-channel
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Monthly, multi-currency (DKK, SEK, NOK, EUR)
  • Program contact: Via the Adtraction platform (adservice.com now redirects to Adtraction)

Advertisers within Adservice / Adtraction that we know of:

Flying Tiger
Hello Fresh
Kitlocker
Nordic Nest
Skullcandy
Sodastream

How to import Adservice conversions in Google Analytics?

Once you fully connected your Adservice accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Adservice conversions in Google Ads?

You can choose from different methods to integrate your Adservice conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

Frequently Asked Questions

Adservice was acquired by Adtraction in 2023 and its platform was migrated onto Adtraction’s during 2024. Former Adservice publisher accounts and advertiser programs now run on Adtraction, and wecantrack connects to the Adservice data source via API to pull those conversions.
Use the API integration. Grab your API credentials from your account, paste them into the wecantrack Adservice data source, and the connection runs.
Whatever the advertiser program is configured to fire on Adservice: a completed sale, a qualified lead, or a custom action. Sale amount, commission, and transaction ID all flow through to wecantrack.
Yes. wecantrack pushes attributed Adservice conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise Nordic paid campaigns on real order revenue.
Yes. wecantrack preserves the tracking parameters from your Adservice programs and makes them available in the wecantrack dashboard and reports. Break down Nordic revenue by campaign, ad group, or keyword.
A couple of minutes end to end: collect your API credentials, paste them into wecantrack, and conversions start flowing on the next update.