Affiliate Future API Integration

Connect Affiliate Future (now part of Adtraction) to wecantrack and push every UK affiliate commission into Google Ads, Microsoft Ads, and Meta with SubID attribution.

All your Affiliate Future conversions in:

How to integrate Affiliate Future conversions in Google Analytics & Ad Networks

You now have the possibility to integrate all your Affiliate Future conversions in Google Analytics, Google Ads, Facebook or Data Studio. All you need to do is connect your Affiliate Future accounts to our platform by providing us with an API Key and API Password of Affiliate Future account. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/affiliate-future/accounts/create

Where can I find my Affiliate Future API Key?

Where can I find my Affiliate Future API Password?

Who this Affiliate Future integration is for

Connecting Affiliate Future to wecantrack is worth it if you fall into any of these buckets:

  • UK content sites and review blogs running long-standing Affiliate Future programs (retail, finance, travel, lifestyle) who need per-merchant revenue back in their analytics.
  • Cashback and coupon sites operating across the UK with high-volume Affiliate Future click activity who need clean SubID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to UK retail landing pages and needing CPS and CPA data flowing back for ROAS optimisation.
  • Affiliate agencies managing UK and European portfolios across both Affiliate Future and Adtraction following the 2023 acquisition who need unified reporting in one place.
  • Existing wecantrack customers adding Affiliate Future alongside other UK networks (Awin, CJ, Rakuten Advertising) for consolidated UK affiliate data.

Affiliate Future affiliate network at a glance

Affiliate Future logo

Affiliate Future is a UK-headquartered affiliate marketing network, founded in 2000 and acquired by Sweden's Adtraction in 2023, now operating as part of the wider Adtraction group across retail, finance, travel, and lifestyle verticals in the UK and Europe. Connect your Affiliate Future publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: UK-headquartered multi-advertiser affiliate network (Adtraction group)
  • Integration methods: API key and password (recommended) or Postback URL
  • Tracked event: Sale or lead, depending on the advertiser program
  • Commission models: CPS (revenue share), CPA, CPL, set per advertiser
  • Reporting granularity: Per-advertiser, per-publisher, per-SubID
  • Cookie window: Defined per advertiser program
  • Publisher payouts: Monthly, GBP primary, multi-currency available
  • Program contact: Publisher dashboard at affiliatefuture.com (redirects to adtraction.com)

Frequently asked questions

Is Affiliate Future still operating after the Adtraction acquisition?

Yes. Affiliate Future was acquired by Adtraction in 2023 and continues to operate as part of the Adtraction group. The publisher dashboard now redirects to adtraction.com and existing UK advertiser programs continue running. wecantrack supports both the legacy Affiliate Future and the unified Adtraction APIs.

Should I use the API or the Postback URL integration for Affiliate Future?

We recommend the API integration. The API pulls richer transaction detail (advertiser, SubID, commission breakdown) directly from Affiliate Future, while the Postback URL only fires per-conversion. You'll need an API Key and API Password from your publisher account.

What event does the Affiliate Future integration track?

Whatever the advertiser program is configured to fire on Affiliate Future: a completed sale, a qualified lead, or a custom action. Sale amount, commission, transaction ID, and SubID all flow through to wecantrack.

Will my Affiliate Future conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise UK paid campaigns on real CPS revenue.

Do I need a developer to set up the Affiliate Future integration?

No. Setup is a few clicks: grab API Key and API Password from your Affiliate Future publisher dashboard, paste them into wecantrack, and the connection runs.

How long does Affiliate Future setup take?

Ten to fifteen minutes end to end: collect API credentials, paste into wecantrack, and conversions start flowing on the next Affiliate Future batch update.

Advertisers within Affiliate Future / Adtraction that we know of:

Flying Tiger
Hello Fresh
Kitlocker
Nordic Nest
Skullcandy
Sodastream

How to import Affiliate Future conversions in Google Analytics?

Once you fully connected your Affiliate Future accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Affiliate Future conversions in Google Ads?

You can choose from different methods to integrate your Affiliate Future conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.