How does the Adsterra affiliate sales integration work?
How to track affiliate sale conversions in Adsterra
In order to fully install our Adsterra Affiliate Sales Integration feature, you need to follow 4 steps.
- Create a wecantrack account
- Connect your affiliate network account(s)
- Connect your website(s)
- Activate the Adsterra Integration feature
For all steps we have detailed step by step guides on our Installation Guide page that will lead you through the process.
The Outcome: Adsterra with conversion data integrated
By integrating affiliate sales in Adsterra you are finally able to see the monetary performance of your campaigns and ads.
These insights will help you to find out what performs well and what you need to improve or pause. For example, you could come to notice that a certain ad has a high CTR and it’s generating a lot of clicks but there’s no conversions, while another ad has a very low CTR but a high conversion rate. You can easily stop the one that’s draining your budget and focus on the one that’s generating your sales.
Conversion as your campaign objective
Now that you have your conversion data integrated in your Adsterra you can select the Conversion objective “Conversions” when creating your campaigns. That will allow for Adsterra Ads AI to optimize your ads performance based on your actual revenue and conversion data.
Benefits of tracking affiliate sales in Adsterra
Decrease unnecessary costs & increase roas
By integrating affiliate sales in Adsterra you are finally able to see the monetary performance of your campaigns and ads. This will help you to properly adjust your campaigns in order to eliminate cost drivers that kill your profits since the columns Conversions and Conversion Value will be filled in with your conversion data.
A/B test campaigns based on conversions
This means you can set up A/B tests to find out which ads and audiences perform well and which don’t. Based on the findings you can allocate your budgets to the pieces that actually convert and are profitable. There’s no more the need to guess which ads have the best ROA’s on your Outbrain affiliate ads!
Fine-tune your audiences
Now that your conversion data will be registered within your Adsterra campaigns, you can set up audiences that either include or exclude converters. A very helpful audience that is often likely to perform well is one that includes the visitors that clicked on an affiliate link and excludes the visitors that already generated a conversion. This way you will show your ads to users who showed interest in what you promoted but didn’t buy for whatever reason.