Alibaba Postback Integration

Alibaba.com’s global B2B marketplace commissions flow into Google Ads, Microsoft Ads, Claude and Meta Ads with wecantrack, through API and postback connections.

All your Alibaba conversions in:

How to integrate Alibaba conversions in Google Analytics

In order to integrate all your Alibaba conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our system automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

How to connect your Alibaba account via Postback

All you need to connect your Alibaba account with our system via Postback is to follow the instructions in our Alibaba connector which you can find by following this URL:
https://app.wecantrack.com/user/data-source/networks/alibaba/accounts/create

How can I create a Postback URL for Alibaba?

Log into your wecantrack account
Go to Data Sources > Affiliate Networks > Alibaba you can also follow this link:
https://app.wecantrack.com/user/data-source/networks/alibaba/accounts
Click on + Add New Account
Give the network account a name of your choice (this name will appear in your reports)
Click on Generate Postback URL

How can I adjust the SubID parameter used for my Alibaba affiliate links?

Log into your wecantrack account
Go to Data Sources > Affiliate Networks > Alibaba you can also follow this link:
https://app.wecantrack.com/user/data-source/networks/alibaba/accounts
Click on Sub ID Selector
Adjust the Sub ID settings according to your preference

Who is the Alibaba integration for

Connecting Alibaba to wecantrack is worth it if you fall into any of these buckets:

B2B content sites, sourcing blogs, and import-export resources running Alibaba.com affiliate links who need per-buyer commission data back in their analytics.
Reseller and dropshipping educators directing traffic to Alibaba.com supplier listings who need to attribute revenue to the right tutorial, video, or article.
Paid media buyers running Google Ads, Microsoft Ads, or Meta to Alibaba.com landing pages and needing B2B sourcing commission data flowing back for ROAS optimisation.
YouTube and newsletter operators reviewing wholesale and sourcing strategies through Alibaba who need session-level commission data alongside their public dashboards.
Existing wecantrack customers adding Alibaba alongside other marketplace and B2B affiliate programs (AliExpress, Amazon, eBay) for unified marketplace attribution.

Alibaba affiliate program at a glance

Alibaba.com is the world's largest B2B online marketplace, connecting buyers and wholesale suppliers across 195+ countries and regions. The Alibaba.com affiliate program rewards publishers through CPS (qualified purchases), CPI (qualified app installs), and KOL (influencer) programs. Connect your Alibaba affiliate account to wecantrack and every commission lands in Google Ads, Microsoft Ads, and Meta tied to the click that drove it.

Brand type: B2B wholesale marketplace (Alibaba Group)
Integration method: Postback URL
Tracked event: Qualifying purchase (CPS) or qualified app install (CPI)
Commission models: CPS (tiered by buyer type and order value), plus separate CPI and KOL programs
Reporting granularity: Per-affiliate, per-SubID
Cookie window: Set by Alibaba
Publisher payouts: Monthly, USD primary
Program contact: Alibaba.com Affiliate Platform at ads.alibaba.com

Frequently asked questions

Does Alibaba support API or only Postback URL?

For the Alibaba.com affiliate program, the integration with wecantrack runs through Postback URL. Generate the postback in your wecantrack dashboard, paste it into your Alibaba affiliate settings, and B2B commissions flow on every qualifying event.

What event does the Alibaba integration track?

Whatever the Alibaba offer is configured to fire on, a qualifying purchase (CPS) or app install (CPI), is registered as a transaction. Sale amount, commission, transaction ID, and SubID flow through to wecantrack.

Will my Alibaba conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Alibaba B2B conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid B2B traffic on real CPS commission data instead of click or traffic volume alone.

Do I need a developer to set up the Alibaba integration?

No. The postback URL is copy-paste: generate it in wecantrack, save it in your Alibaba affiliate settings. Most affiliates connect Alibaba within a couple of minutes.

Can I track SubIDs through the Alibaba integration?

Yes. wecantrack preserves Alibaba's SubID parameters and passes them through to Google Analytics, Google Ads, Microsoft Ads, and Meta. Break down B2B sourcing commissions by campaign, ad group, or keyword.

How long does Alibaba setup take?

Within a couple of minutes end to end: generate the postback URL in wecantrack, paste it into Alibaba, and conversions start flowing on the next qualifying B2B event.

Other marketplace and B2B programs we track:

✓AliExpress

✓Amazon

✓eBay

✓Etsy

✓Lazada

✓Mercado Livre

✓Rakuten

✓Shopee

✓Tokopedia

✓Trip.com

✓Walmart

Alibaba Network Integration – Video Guide

How to import Alibaba conversions in Google Analytics?

Once you fully connected your Alibaba accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Alibaba conversions in Google Ads?

You can choose from different methods to integrate your Alibaba conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Alibaba conversions in Microsoft Ads?

Once you have connected your Alibaba accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Alibaba conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Alibaba Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Alibaba affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Alibaba account and your website to our system and we will do the rest!

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