Avantlink API Integration

AvantLink’s outdoor, sport, and active-lifestyle commissions flow into Google Ads, Microsoft Ads, and Meta through wecantrack, attributed per merchant and per SubID.

All your Avantlink conversions in:

How to integrate Avantlink affiliate conversions in Ad Networks & Google Analytics

In order to integrate Avantlink affiliate conversion data in Google Analytics, Google Ads, Facebook Ads, Microsoft Ads and other marketing platforms, we will need to attribute your affiliate conversion data to your traffic data. By placing our JavaScript tag or installing our WordPress plugin on your website, our software will automatically place SubIDs (ctc) with unique click IDs in your Avantlink affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Avantlink account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Avantlink account via API

All you need to connect your Avantlink account with our system is provide our system with your Avantlink account’s API Authorization Key. The key can be generated on your Avantlink account user section. You can fill in your Avantlink credentials here: https://app.wecantrack.com/user/data-source/networks/avantlink/accounts/create

Where can I find my Avantlink API Authorization Key?

How to check my Publisher ID on Avantlink?

  • Your Avantlink publisher ID will be above the API authorization key your generated. As an alternative you can locate your affiliate or publisher ID in the upper right corner of your Avantlink dashboard.

Thirstyaffiliates plugin with avantlink and wecantrack?

If you are using WordPress and the Thirsty Affiliates plugin with avantlink, please make sure to deactivate “Enable Enhanced Javascript Redirect on Frontend” within settings under Link Appearance. Find out all about our wecantrack WordPress Plugin here: https://wecantrack.com/wordpress/

Who this AvantLink integration is for

Connecting AvantLink to wecantrack makes sense if you fall into any of these buckets:

  • Outdoor, hiking, climbing, skiing, and cycling content sites running AvantLink merchant programs (Helly Hansen, Stanley, Aventon, EVO, Jones, Roofnest) who need per-merchant revenue back in Google Analytics.
  • US and Canadian gear-review operators with high-volume AvantLink click activity who need clean per-program SubID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to AvantLink-tracked outdoor and lifestyle landing pages and needing CPS data flowing back for ROAS optimisation.
  • WordPress affiliate operators using ThirstyAffiliates or similar plugins with AvantLink links who need automated SubID injection and conversion attribution.
  • Existing wecantrack customers adding AvantLink alongside other outdoor and US networks (CJ, Impact, Awin US) for unified North American affiliate data.

AvantLink affiliate network at a glance

AvantLink logo

AvantLink is a US- and Canada-focused affiliate marketing network celebrating 20+ years in business, specialised in outdoor, sport, and active-lifestyle merchant programs with a performance-first approach. Connect your AvantLink publisher account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced it.

  • Network type: Multi-advertiser US/Canadian affiliate network (outdoor, sport, lifestyle)
  • Integration methods: API Authorization Key (recommended) or Postback URL
  • Tracked event: Sale or lead, depending on the merchant program
  • Commission models: Pay per sale (CPS), Pay per lead (CPL)
  • Reporting granularity: Per-merchant, per-publisher, per-Publisher-ID, per-SubID
  • Cookie window: Varies by advertiser program
  • Publisher payouts: Monthly, USD and CAD
  • Program contact: Publisher dashboard at avantlink.com

Frequently asked questions

Should I use the API or the Postback URL integration for AvantLink?

We recommend the API integration via the AvantLink Tracking API. Both methods deliver conversions to wecantrack, but the API pulls richer transaction detail (merchant, SubID, commission breakdown) directly from AvantLink, while the Postback URL only fires per-conversion.

Where do I find my AvantLink API Authorization Key and Publisher ID?

Inside your AvantLink publisher dashboard under My Account > API Access. Generate an API Authorization Key, note your Publisher ID, and paste both into the wecantrack AvantLink data source.

What event does the AvantLink integration track?

A completed sale (or qualified lead) on an AvantLink merchant program driven by your affiliate link. Sale amount, commission, transaction ID, merchant, and SubID flow through to wecantrack.

Will my AvantLink conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed AvantLink conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise paid campaigns on real outdoor and sport CPS revenue.

Can I use AvantLink with ThirstyAffiliates or other WordPress plugins?

Yes. wecantrack preserves SubID parameters regardless of how the AvantLink link is generated, so ThirstyAffiliates, Pretty Links, AAWP, or any URL-shortening plugin work seamlessly with the AvantLink integration.

How long does AvantLink setup take?

Ten to fifteen minutes end to end: generate the API Authorization Key and Publisher ID inside AvantLink, paste them into wecantrack, and conversions start flowing on the next AvantLink batch update.

Advertisers within AvantLink that we know of:

Aventon
EVO
Helly Hansen
Jones
Roofnest
Stanley

How to import Avantlink conversions in Google Analytics?

Once you fully connected your Avantlink accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Avantlink conversions in Google Ads?

You can choose from different methods to integrate your Avantlink conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Avantlink conversions in Microsoft Ads?

Once you have connected your Avantlink accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.