In order to integrate Bol.com conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.
The installation is done in four simple steps:
If you want to connect your Bol.com Partner account with our system, you need to provide us with your Client ID, Client Secret and Site Codes (optional) for each Bol.com publisher account. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/bol-com/accounts/create
You can give each of the data connections different names and tags. This enables you to easily filter your data on account or sub account level.
Connecting bol.com to wecantrack makes sense if you fall into any of these buckets:
bol.com is the leading Dutch B2C marketplace serving consumers and businesses across the Netherlands and Belgium with electronics, books, home goods, and business supplies. The bol.com Partner program is now distributed via Awin. Connect your bol.com (Awin) partner account to wecantrack and every commission gets matched to the click, campaign, and keyword that produced the order.
Once you fully connected your Bol.com accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.
Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:You can choose from different methods to integrate your Bol.com conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.
Once you have connected your Bol.com accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.
Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Bol.com Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Bol.com affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Bol.com account and your website to our system and we will do the rest!
