Bol.com API Integration

Connect all your Bol.com affiliate sales and lead data with custom dashboards and integrate it in your marketing tools so you can focus on improving your campaigns and marketing performance.

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All your Bol.com conversions in:

How to integrate Bol.com affiliate conversions in Google Analytics

In order to integrate Bol.com conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Bol.com account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Bol.com Partner account via API

If you want to connect your Bol.com Partner account with our system, you need to provide us with your Username and Password for each Bol.com account and with your Affiliate Code. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/bol-com/accounts/create

You can give each of the data connections different names and tags. This enables you to easily filter your data on account or sub account level.

Where can I find the Bol.com Affiliate Code?

  • Log into your Bol.com account
  • Go to report page
  • Right Click and select ‘Inspect Element’

  • Go to the ‘Network’ tab
  • Click on ‘XHR’ tab
  • Click on the download button on the Bol.com page
  • The request with the affiliate code should appear underneath 123123?startDate… – 123123 is the affiliate code

Important Information after connecting your Bol.com Partner account

After connecting your Bol.com account you will most likely receive an email warning you about a suspicious login. It will state User-Agent: Hacker, but don’t worry, this is our system they just falsely name hacker. Please double-check the IP, if it is 157.245.77.249 you have nothing to worry about.

This is what the message will look like:

Controleer de volgende recente login activiteit op je account:

Tijdstip: 15 oktober 2020 16:04
Geschatte locatie: Nederland
User-Agent: Hacker
IP-adres: 157.245.77.249

How to import Bol.com conversions in Google Analytics?

Once you fully connected your Bol.com accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Bol.com conversions in Google Ads?

You can choose from different methods to integrate your Bol.com conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Bol.com conversions in Microsoft Ads?

Once you have connected your Bol.com accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Bol.com conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Bol.com Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Bol.com affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Bol.com account and your website to our system and we will do the rest!