Integrate Bol.com Affiliate Sales via API

Connect all your Bol.com affiliate sales and lead data with custom dashboards and integrate it in your marketing tools so you can focus on improving your campaigns and marketing performance.

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All your Bol.com conversions in:
Google Analytics    ᛫    Google Ads    ᛫    Facebook    ᛫    One Dashboard    ᛫    Data Studio    ᛫    One API    ᛫    Microsoft Ads   

How to integrate Bol.com affiliate conversions in Google Analytics

In order to integrate Bol.com conversions in Google Analytics and other marketing tools, it is necessary to attribute the sales data to the traffic data. Our service automatically places SubIDs in your affiliate links, which enables us to automatically match your traffic and affiliate conversion data.

The installation is done in four simple steps:

  1. Create a wecantrack account
  2. Connect your Bol.com account to our system via API
  3. Connect your website to our system
  4. Activate the integration feature

How to connect your Bol.com Partner account via API

If you want to connect your Bol.com Partner account with our system, you need to provide us with your Username and Password for each Bol.com account and with your Affiliate Code. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecantrack.com/user/data-source/networks/bol-com/accounts/create

You can give each of the data connections different names and tags. This enables you to easily filter your data on account or sub account level.

Where can I find the Bol.com Affiliate Code?

  • Log into your Bol.com account
  • Go to report page
  • Right Click and select ‘Inspect Element’
  • Go to the ‘Network’ tab
  • Click on ‘XHR’ tab
  • Click on the download button on the Bol.com page
  • The request with the affiliate code should appear underneath 123123?startDate… – 123123 is the affiliate code

Important Information after connecting your Bol.com Partner account

After connecting your Bol.com account you will most likely receive an email warning you about a suspicious login. It will state User-Agent: Hacker, but don’t worry, this is our system they just falsley name hacker. Please double-check the IP, if it is 157.245.77.249 you have nothing to worry about.

This is what the message will look like:

Controleer de volgende recente login activiteit op je account:

    • Tijdstip: 15 oktober 2020 16:04
    • Geschatte locatie: Nederland
    • User-Agent: Hacker
    • IP-adres: 157.245.77.249

How does the Google Analytics Integration Feature work?

Do you want to learn more about our Google Analytics Integration feature? On our Google Analytics Integration page you can learn about the following:

How to import Bol.com conversions in Google Ads?

Once you have fully set up the Google Analytics Integration feature, integrating your affiliate sales data in Google Ads is an easy and quick task. Google generally offers connection functionalities between their products. So all you have to do is connect your Google Analytics and Google Ads accounts and then import the Ecommerce conversion goal within the conversions section of Google Ads.

Integration Features

Google Analytics Affiliate Conversion Integration

Bol.com Sales in
Google Analytics

All your Bol.com conversion data as ecommerce conversions within your Google Analytics accounts to deliver transparency on the performance of any available dimension.

Google Ads Affiliate Conversion Integration

Bol.com Sales in
Google Ads

Leverage your Bol.com conversion data to optimise your Google Ads campaigns, automate bid adjustments and set up relevant audiences to increase your ROAS.

Microsoft Ads Affiliate Conversion Integration

Bol.com Sales in
Microsoft Ads

Automatically integrate your Bol.com conversion data in Microsoft Ads and properly optimise your campaigns and audiences to increase your overall ROAS.

We Can Track offers a high variety of integration features which help publishers to fully optimise their content and campaigns. Feel free to test these features for free during a 30 days trial period.
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