Bukalapak API Integration

Bukalapak’s Indonesian marketplace commissions flow into Google Ads, Microsoft Ads, and Meta Ads with wecantrack, through API and postback connections.

All your Bukalapak conversions in:

How to connect your Bukalapak affiliate account via API

Bukalapak affiliate program is powered by Has Offers, an affiliate software used to create affiliate networks. The API connection of each of those networks works the same way which is why you will be able to connect the Bukalapak affiliate network through the Has Offers data source page on our platform.

In order to collect all the conversions of the Bukalapak affiliate program that you use and integrate those to Google Analytics and Google Ads, you need to provide us with an API key for each network account and with the corresponding Network IDs. Those credentials need to be filled in within our data sources page which you can find by following this link: https://app.wecant​rack.com/user/data​-source/networks/b​ukalapak/accounts/​create

You can give each of the data connections different names and tags. This enables you to easily filter your data on account or sub account level.

Where can I find the Bukalapak API key?

  • Log into your network account (that uses the Has Offers software)
  • Go to Tools – APIs
  • Here you can find your API key, if it is not available yet you need to request one by clicking on the button

Where can I find the Bukalapak Network IDs?

  • Log into your network account (that uses the Has Offers software)
  • Go to Tools – APIs
  • Here you can find the Network ID, if it is not available yet you need to request one by clicking on the button

Who is the Bukalapak integration for

Connecting Bukalapak to wecantrack makes sense if you fall into any of these buckets:

  • Indonesian content sites and review blogs running Bukalapak affiliate links across electronics, fashion, home, and groceries who need per-product-category commission data back in Google Analytics.
  • Southeast Asia deal sites and comparison operators with high-volume Bukalapak click activity who need clean SubID and Network-ID attribution for paid acquisition.
  • Paid media buyers running Google Ads, Microsoft Ads, or Meta to Bukalapak landing pages and needing CPS commission data flowing back for Indonesian ROAS optimisation.
  • Indonesian YouTube and TikTok creators promoting Bukalapak hauls and product reviews who need session-level commission data alongside their Bukalapak affiliate dashboards.
  • Existing wecantrack customers adding Bukalapak alongside other Indonesian marketplaces (Blibli, Lazada ID, Shopee ID, Tokopedia) for unified Indonesian commerce attribution.

Bukalapak affiliate program at a glance

Bukalapak logo

Bukalapak is a major Indonesian B2C marketplace covering electronics, fashion, home goods, and groceries, with a strong focus on affordable pricing and local consumer reach. Bukalapak runs its own affiliate program on the Has Offers platform. Connect your Bukalapak affiliate network account to wecantrack and every commission gets matched to the click, campaign, and keyword that drove the order.

  • Brand type: Indonesian B2C marketplace
  • Affiliate platform: Bukalapak affiliate network (Has Offers-powered)
  • Integration methods: API (API Key + Network IDs)
  • Tracked event: Sale (commission confirmed on delivered order)
  • Commission models: Pay-per-sale (CPS), percentage of order value per category
  • Reporting granularity: Per-product category, per-affiliate, per-Network-ID, per-SubID
  • Cookie window: 30 days
  • Publisher payouts: Monthly via Bukalapak's affiliate wallet, IDR (USD wire for foreign affiliates)

Frequently asked questions

How does the Bukalapak integration with wecantrack work?

Bukalapak's affiliate program runs on the Has Offers platform, so the integration with wecantrack connects to your Bukalapak affiliate network account through the Has Offers data source. Provide your API Key and Network ID and commissions flow through automatically.

Where do I find my Bukalapak API Key and Network IDs?

Inside your Bukalapak affiliate network account, under Tools > APIs. Copy the API Key and Network ID, then paste them into the wecantrack Bukalapak data source.

What event does the Bukalapak integration track?

A completed order on Bukalapak driven by your affiliate link within the 30-day cookie window. Order amount, commission, transaction ID, product category, and SubID flow through to wecantrack.

Will my Bukalapak conversions show up in Google Ads, Microsoft Ads, and Meta?

Yes. wecantrack pushes attributed Bukalapak conversions into Google Ads, Microsoft Ads, and Meta as offline conversions or server-side events, matched to the click. Optimise Indonesian paid campaigns on real order revenue.

Do I need a developer to set up the Bukalapak integration?

No. Setup is a few clicks: copy your API Key and Network ID from your Bukalapak affiliate network account (Tools > APIs), paste them into wecantrack, and the connection runs.

How long does Bukalapak setup take?

A couple of minutes end to end: collect your Bukalapak API credentials, paste them into wecantrack, and conversions start flowing on the next update.

Other marketplace and B2C affiliate programs we track:

AliExpress
Amazon
Blibli
Lazada
Mercado Livre
Rakuten
Shein
Shopee
Tokopedia

How to import Bukalapak conversions in Google Analytics?

Once you fully connected your Bukalapak accounts to wecantrack you have the possibility to let us integrate your conversions in your Google Analytics accounts. To accomplish that only two more steps are needed (JavaScript insertion and Ecommerce activation in Google Analytics accounts) which should not take longer than 10 minutes.

Would you like to get more information on how to automatically import affiliate conversion data in Google Analytics? On our Google Analytics Integration page you can find everything you need to know about connecting affiliate networks with Google Analytics:

How to import Bukalapak conversions in Google Ads?

You can choose from different methods to integrate your Bukalapak conversions into your Google Ads account, campaigns, keywords, adgroups and ads. With wecantrack you have available a Direct Google Ads integration, a Google Ads Integration via Google Analytics and an offline conversion import option. You can find out all about the setup required and the difference between them in our Google Ads integration page.

How to import Bukalapak conversions in Microsoft Ads?

Once you have connected your Bukalapak accounts and websites to our system, we can integrate affiliate conversion data coming from Microsoft Ads campaigns in your Microsoft Ads account. All you need to do is activate our Microsoft Ads integration feature and set up a conversion goal within your Microsoft Ads account and we will push the conversions to your campaigns.

How to import Bukalapak conversions in Facebook Ads manager?

Integrate all your affiliate sales into Facebook Ads Manager. That will allow you to optimize your Bukalapak Facebook campaigns in order to achieve the best ROIs. By activating our integration, you can easily import your Bukalapak affiliate conversion data in your Facebook Pixel via the Facebook Conversion API. Simply add your Bukalapak account and your website to our system and we will do the rest!